Advertising News
Ellementry Festive Campaign

The campaign highlights how Ellementry products blend form and functionality – making them the most thoughtful and beautiful gifts this festive season

exchange4media Staff 14 hours ago

Haier Silent Performer

The TVC, conceptualised and created in collaboration with Famous Innovations will be rolled out across all leading TV channels across genres

exchange4media Staff 14 hours ago

Tata Sampann

Apart from the Leo Burnett India campaign, the brand has co-created exclusive Diwali recipes with celebrity chef Sanjeev Kapoor

exchange4media Staff 18 hours ago

Whirlpool

The 'Every day, care' TVC is built around a narrative exploring different facets of care

exchange4media Staff 18 hours ago

Virender Sehwag Star Sports

Bangladesh tour of India consisting of 3 T20Is and 2 Test matches begins on 3rd Nov 2019 and will be broadcast on the Star Sports Network and Hotstar in Hindi, Tamil, Telugu, Kannada and Bangla

exchange4media Staff 18 hours ago

Diwali

The film highlights how gifting spreads positivity, brings a smile, spreads cheer and lifts spirits

exchange4media Staff 18 hours ago

Akshay Kumar Honda Activa

The campaign has been conceptualised by Dentsu One and aims to highlight the unique feature of eSP technology i.e. 'silent start'

exchange4media Staff 19 hours ago

Sleep

Aloke Banerjee, CEO, Retail, Bombay Dyeing and Sanjeev Bhargava, Director, Brand TOI, share the insight behind the campaign launched along with the Times of India

Christina Moniz 19 hours ago

Cars

According to TAM data, print ads led the show with 3.3 times growth this Onam as compared to 2018

Tasmayee Laha Roy 1 day ago

Bhalla

Rajan Bhalla, CMO, HT Media Group, talks to exchange4media about Hindustan’s campaign that calls for equality between the man and the woman, and has been timed around the occasion of Karwachauth

Neeta Nair 1 day ago

Tourism Australia

The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond

Misbaah Mansuri Oct 17, 2019 9:05 AM

CVL Srinivas WPP India

Srinivas, India Country Manager, WPP, shares with exchange4media how he expects the industry to benefit from WPP Commerce 2019 held in India for the first time

Misbaah Mansuri Oct 17, 2019 8:33 AM

Ayushmann Khurrana

Ayushmann will be endorsing all the three categories Frames, Sunglasses and Lenses, and feature in upcoming multimedia campaigns for Titan frames and sunglasses.

exchange4media Staff Oct 16, 2019 5:44 PM

Sara

The actress is the face of the brand’s campaign for the autumn winter bag collection

exchange4media Staff Oct 16, 2019 4:36 PM

Saregama Carvaan festive ad

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza Oct 16, 2019 9:02 AM

Disha Patani for Portico New York

The collection revolves around three themes – Relax, Play & Celebrate, and aims to cater to the needs of modern consumers

exchange4media Staff Oct 15, 2019 1:44 PM

Amazon

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM