Advertising

The activation executed at malls across Delhi and Mumbai garnered 1500+ engagements and 2.5 lakh impressions

exchange4media Staff 49 minutes ago

Puneet Kapoor, Executive Creative Director, McCann Bangalore, shares the challenges and the excitement behind the making of the campaign

Noel Dsouza 3 hours ago

Campaigns by Uber, Dream11, Coca-Cola and BYJU’S were among those that stood out during the cricketing extravaganza  

Dolly Mahayan 3 hours ago

Home appliance, air conditioner, water purifier, car, two-wheeler, electronic, clothing, departmental store and home/interior were some of the leading categories in the three sectors

Anjali Thakur 3 hours ago

The independent digital agency will now be known as Saatchi & Saatchi Propagate

exchange4media Staff 15 hours ago

Ugam will join Merkle, a data-driven marketing agency, part of the Dentsu Aegis Network

exchange4media Staff 17 hours ago

As per a media report, John Steedman, acting CEO of WPP Aus, recently said it was time for Sorrell to stop talking about WPP. He said this in response to Sorrell’s comment on WPP during Cannes Lions

exchange4media Staff 21 hours ago

MTV’s film highlights the issue of family pressure on children which can lead to tragic consequences including depression and suicide

exchange4media Staff 23 hours ago

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza 1 day ago

Actress Neha Dhupia launches the second challenge on Instagram; to participate one needs to post video of them saying the tongue twister ‘Better fed bellies make Bachpan better’

exchange4media Staff 3 days ago

Created in collaboration with AGENCY09, the video campaign is live across digital media

exchange4media Staff 3 days ago

The new digital film, conceptualised by Creativeland Asia, shows mothers rapping to share the plight of the damp smell during monsoons

exchange4media Staff 3 days ago

The TVC is being aired across TV channels and will soon be on big screens across the country

exchange4media Staff 3 days ago

The film revolves around the brand’s new concept of co-ordinated dressing at weddings where close friends of the groom are dressed in similar attire

exchange4media Staff 3 days ago

With the tagline ‘Modern Kitchens for Modern Minds', the TVC showcases a slice from the everyday life of a truly modern couple

exchange4media Staff 4 days ago

Kerala Tourism is treading new ground with their 'Human By Nature' campaign series of #Keralatales videos which are going viral

Neethu Mohan 4 days ago

Kantar team shares insights on CX+ India Retail Banking Report 2019 released on Thursday

Noel Dsouza 4 days ago

The campaign featuring the actor will be go on air from next week

exchange4media Staff 4 days ago

As the official digital streaming partner of the World Cup, Hotstar's immense reach and scale have made it a top choice for advertisers across the country

Dolly Mahayan 5 days ago

Conceptualized and created by The Minimalist, the campaign will also run on digital platforms thus reaching out to all audiences in the education ecosystem

exchange4media Staff 6 days ago

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