Advertising

Anirudh Pandharkar, CMO, VIP Industries speaks about the brand's re-launch and the ‘Hello Holidays’ campaign which seeks to align the brand’s core values with the modern Indian family

Dolly Mahayan 7 hours ago

The campaign has been released dominantly in digital media and supported by Radio and Outdoor in major markets

exchange4media Staff 20 hours ago

The brand is looking to increase awareness among consumers about the benefits of ‘active copper ionic infusion’ and the health imperative to drink copper-infused water every day

exchange4media Staff 21 hours ago

The digital campaign by Finolex Industries is a step in line with the Earth Day 2019 being observed today, April 22

exchange4media Staff 22 hours ago

The platform was also used to reveal the new packaging of the product, the new communication creative along with a new TVC starring cricketer Ravindra Jadeja

exchange4media Staff 22 hours ago

The campaign has been conceptualised by InDeed, the CSR arm of Dentsu Aegis Network

exchange4media Staff 22 hours ago

The promotional campaign that runs between April and June offers assured prizes and a range of weekly prizes to Big Basket shoppers

exchange4media Staff 23 hours ago

The agency will handle the brand strategy and creative consultancy services to strengthen its footing in the Indian market

exchange4media Staff 23 hours ago

Conceptualised by Ogilvy, the campaign helps build brand awareness and attract cricket fans to the website and app by showcasing its unique data driven features

exchange4media Staff 23 hours ago

The campaign has been ideated and executed by Milestone Dentsu and the TVCs are premiering across TV and digital platforms

exchange4media Staff 1 day ago

The TVC, conceptualised by Ogilvy, will be released on TV, Hotstar, cinema halls and social media

exchange4media Staff 1 day ago

The brand will launch the campaign with a 360-degree media plan. TV will lead the campaign

exchange4media Staff 1 day ago

The campaign will see a splash of emailers and creatives specially conceptualized for social media platforms that showcase youngsters celebrating after voting for the first time

exchange4media Staff 1 day ago

It showcases the transition of a platonic friendship to a budding relationship as fragrance steps in to brew romance

exchange4media Staff 1 day ago

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza 1 day ago

Chief Creative Officer & Founder of Badger and Winters, Madonna Badger, talks about the need for a collective movement to look at women not just as objects of desire

Ruhail Amin 1 day ago

The ‘Karo Powerplay On’ campaign is ideated and executed by Milestone Dentsu, the integrated full-service communications agency from Dentsu Aegis Network

exchange4media Staff 1 day ago

MS Dhoni and CSK team mates end up finding a new groove in Gulf Oil’s innovative musical campaign ‘Dum Andar’

exchange4media Staff 3 days ago

The campaigns conceptualised by Creativeland Asia is a series of contextual digital films launched across platforms to drive awareness

exchange4media Staff 3 days ago