Advertising News
Tourism Australia

The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond

Misbaah Mansuri 21 hours ago

CVL Srinivas WPP India

Srinivas, India Country Manager, WPP, shares with exchange4media how he expects the industry to benefit from WPP Commerce 2019 held in India for the first time

Misbaah Mansuri 22 hours ago

Ayushmann Khurrana

Ayushmann will be endorsing all the three categories Frames, Sunglasses and Lenses, and feature in upcoming multimedia campaigns for Titan frames and sunglasses.

exchange4media Staff 1 day ago

Sara

The actress is the face of the brand’s campaign for the autumn winter bag collection

exchange4media Staff 1 day ago

Saregama Carvaan festive ad

Ad Industry experts share their views on the latest Saregama Carvaan campaign conceptualised by The Womb

Noel Dsouza 1 day ago

Disha Patani for Portico New York

The collection revolves around three themes – Relax, Play & Celebrate, and aims to cater to the needs of modern consumers

exchange4media Staff Oct 15, 2019 1:44 PM

Amazon

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

anchor

The campaign takes the brand’s ‘Naye India ke badhte load ke liye’ proposition further

exchange4media Staff Oct 14, 2019 4:19 PM

TimeOOH

Amazon’s Mini Mela activation has been planned across four key touch points--airports, metro stations, malls and corporate parks

exchange4media Staff Oct 14, 2019 3:13 PM

Home credit

The campaign by Ogilvy India has been supported by the release of the TVC on television channels and social media platforms

exchange4media Staff Oct 14, 2019 3:01 PM

Himalaya

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff Oct 14, 2019 2:47 PM

Pantene Freedon Hair

The film features 8 women across various metiers who are making a mark for themselves in unchartered territories or defying conventions, including professional athlete & LGBT activist Dutee Chand

exchange4media Staff Oct 14, 2019 2:21 PM

Chef Ranveer Brar

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

RelianceEmbibe

As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising

Misbaah Mansuri Oct 14, 2019 8:30 AM

Vinod Cookware

The campaign is also extended to print and digital to give it a complete 360-degree impact

exchange4media Staff Oct 13, 2019 6:00 PM

Flying Machine F Lite

The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres

exchange4media Staff Oct 13, 2019 10:00 AM

Waqt Kuch Apna Banane Ka

The campaign conceptualised by Lowe Lintas showcases the product's Nutri FreshLock Technology that helps to keep food fresh

exchange4media Staff Oct 12, 2019 4:00 PM

Tanishqwali Diwali

Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations

exchange4media Staff Oct 12, 2019 12:02 PM