Advertising

The TVC delivers the message that 'Only a Blazo can beat a Blazo' drawing a parallel with Ajay Devgn's personal quest for excellence and perfection

exchange4media Staff 25-November-2018

The food delivery platform launches 4 new commercials that are a refreshing take on the everyday lives of new-age Indian families

exchange4media Staff 24-November-2018

The campaign, featuring celebrity couple Akshay Kumar and Twinkle Khanna, is conceptualized by Triton Communications and directed by Karan Johar under his home production, Dharma 2.0

exchange4media Staff 24-November-2018

India will be the first country for Uber Eats globally to have appointed a brand ambassador.

exchange4media Staff 23-November-2018

CCC opined that Marico’s Losorb claim for their popular products as compared to other single seed oil was inadequately substantiated and misleading by omission

exchange4media Staff 23-November-2018

Shujoy Dutta has over 21 years of experience in marketing and advertising

exchange4media Staff 22-November-2018

The campaign seeks to garner attention of new job seekers and introduce the brand to them through targeted advertisements that meet their requirements

exchange4media Staff 21-November-2018

The film highlights the fact that whether it is about securing your family’s future financially, or spending quality time with them, it’s best to act #KalSePehle, i.e. before tomorrow

exchange4media Staff 21-November-2018

The ad has been directed by Shashank Khaitan of Dhadak and Badrinath Ki Dulhaniya fame

exchange4media Staff 21-November-2018

Given the high expense of pitching, could it be about time for clients to pay a fee to their pitching agencies as a standard price?

Misbaah Mansuri 21-November-2018

The 'Its Slick, Its Quick, Its Chik-Chika-Chik-Chik' campaign has been created by Lowe Lintas

exchange4media Staff 20-November-2018

The mandate will be led by the Delhi office of Publicis India

exchange4media Staff 20-November-2018

Guest Column: MD & CEO Benetton India on how brands are rising above transactional relations to create stronger emotional bonds with consumers

exchange4media Staff 20-November-2018

The film leverages Jacqueline’s attitude as someone who lives and breathes the values of the brand

exchange4media Staff 19-November-2018

Guest Column: VP - Marketing, Sodexo Benefits and Rewards Services India writes about top digital marketing trends that B2B marketers can employ this festive season

Suvodeep Das 19-November-2018

Padamsee created some of India’s most iconic ads - Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril Girl, the Kamasutra couple, and Hamara Bajaj. 

Venkata Susmita Biswas 19-November-2018

The campaign conceptualised by The Womb promotes healthy sleep campaign with its brand ambassador Kareena Kapoor Khan

exchange4media Staff 18-November-2018

Zooey Deschanel and Natalie Dormer Lead the Cast of Crocs Global Brand Ambassadors for 2019

exchange4media Staff 17-November-2018

He was 90, Padamsee was the man who created some of India's most iconic ads including Liril girl, Surf's Lalitaji and Hamara Bajaj

exchange4media Staff 17-November-2018