Advertising

The campaign highlights DHL’s role as an enabler in fulfilling diverse aspirations

exchange4media Staff 04-December-2018

Sr. Creative Director, Havas Life Sorento, opens up on the evolving healthcare space, his experience while judging Lions 2018 and whether more pharma players are investing in OTC advertising

Misbaah Mansuri 04-December-2018

The 'everlasting' grip of the Gripp X3 range allows the consumer to ride as confidently as he would ride on a new tyre irrespective of the condition of the tyre

exchange4media Staff 03-December-2018

Mehraj Dube, Vice President-Marketing, Zee Media, had worked with late Radhakrishnan Nair as a trainee. He remembers how Nair guided him during his initial years in journalism

Mehraj Dube 03-December-2018

The pitch will take place in December and the chosen agency will be engaged till March 31, 2019.

exchange4media Staff 03-December-2018

The 45-second ad film developed by Lowe Lintas highlights ease of using Philips Ceiling Secure downlighter and its unique ‘Twist and Fit’ technology

exchange4media Staff 02-December-2018

The two TVCs- one with Deepika Padukone and her mother, and another of a young, confident girl who loves playing football highlight how a confident smile is a symbol of inner strength

exchange4media Staff 02-December-2018

Digital film called ‘The Positive Move’ tells the stories of some HIV positive teenagers who dared to dream and gave birth to ‘Café Positive’

exchange4media Staff 01-December-2018

Launches #HaveSexSaveLives initiative, under which a limited edition (DUREX)RED pack has been introduced in India and globally

exchange4media Staff 01-December-2018

Designed by digital marketing agency, Social Kinnect, the campaign highlights the culture of sports which was brewing in Mumbra and how DBS Bank is helping nurture the same

exchange4media Staff 01-December-2018

In conversation with Yashish Dahiya, CEO & Co-Founder, PolicyBazaar.com Group of Companies and Satyabrata Das, COO, MediaKeys India

exchange4media Staff 30-November-2018

What’s interesting is that the ad is not crafted by an agency, but conceptualised in-house

Misbaah Mansuri 29-November-2018

It is believed that this case is twice as big as that of the Russian ad fraud case Methbot, detected by Whiteops in 2016

exchange4media Staff 28-November-2018

Industry insiders believe that such consolidations also keep in mind the struggles that are plaguing the agency business.

exchange4media Staff 28-November-2018

As 2018 draws to an end, it’s time to look at all that made news during the year. Starting today, throughout December, we bring you a round-up of stories from all sectors from the year-enders’ list

Misbaah Mansuri 27-November-2018

The TVC has been launched with an episode on Koffee with Karan featuring both the brand ambassadors of fbb, Varun Dhawan and Katrina Kaif

exchange4media Staff 27-November-2018

The TVC will play on primetime TV slots across general entertainment channels, select English and Hindi news, movie channels and during the India-Australia T20 series

exchange4media Staff 27-November-2018

A campaign on GenE, the new gender-equal generation, sheds light on the subconscious sexism that starts at an early stage of our lives

exchange4media Staff 27-November-2018

The film showcases women from different walks of life, who wear their scars with pride

exchange4media Staff 27-November-2018

The campaign leveraging desi cultural nuances just right has left almost everyone in splits

Misbaah Mansuri 26-November-2018