Advertising

The most common reason for upholding complaints were unsubstantiated claims in the Education sector such as providing “100% placement”, “guaranteed immigration”, “No.1”

exchange4media Staff 18-December-2018

In 2018, celebrities like Priyanka Chopra, Deepika Padukone, Saina Nehwal, Isha Ambani chose big South Indian brands for their weddings

Neethu Mohan 18-December-2018

From the love for video to the return of creativity and evolving landscape of MarTech—experts share their take on the defining trends of the year

Misbaah Mansuri 18-December-2018

BharatMatrimony will soon launch a 360 degree marketing campaign featuring ads to target singles of marriageable age across TV, print, radio and outdoor.

exchange4media Staff 17-December-2018

Maruti Suzuki Arena’s brand ambassador, Varun Dhawan has been roped in to launch the Next Gen Ertiga 2018

exchange4media Staff 15-December-2018

Fly Higher’ is an extension of Vistara’s tagline ‘Fly the new Feeling’. Vistara offers travellers a flying experience like no other, thereby taking flying to the next level

exchange4media Staff 15-December-2018

The new product comes at the back of Britannia’s announcement to become a total foods company

exchange4media Staff 13-December-2018

Fastrack's Reflex Wav brings alive the latest technology of using gestures to control music, click pictures and reject calls

exchange4media Staff 12-December-2018

The campaign includes six slice-of-life films that tap into the nuanced consumer behaviour and focus on product category attributes and impulse purchase pattern of consumers

exchange4media Staff 12-December-2018

The launch was kickstarted by a conversation between Thrive's Founder and CEO Arianna Huffington and actor Sonam K Ahuja

exchange4media Staff 12-December-2018

With digital coming in, creativity has become far more complicated than it used to be

Misbaah Mansuri 11-December-2018

The campaign was conceptualized by Taco Bell’s agency on record Ogilvy Delhi.

exchange4media Staff 10-December-2018

The series of 30 videos will be released daily, starting from November 23rd till December 23rd.

exchange4media Staff 10-December-2018

The campaign focuses on innate characteristic of young Indians who challenge the status quo and set things right for the common good.

exchange4media Staff 10-December-2018

The experiment showed almost 110 traffic violations per signal / per hour. The initiative further educates viewers to maintain road discipline and become agents of change

exchange4media Staff 10-December-2018

Conceptualized by Mullen Lintas, the 30-second ad film features ace Indian cricket captain, youth icon and fitness enthusiast Virat Kohli

exchange4media Staff 10-December-2018

Three new TVCs conceptualised by J Walter Thompson take forward the ‘Pran jaaye par Pulse na jaaye’ narrative

exchange4media Staff 10-December-2018