Advertising

The information was provided by I&B Minister Rajyavardhan Rathore to the Lok Sabha on Thursday

exchange4media Staff 28-December-2018

From the wave of #MeToo hitting the industry to Sir Martin Sorrell quitting WPP, we take a look at key people movements that shaped the industry in 2018

exchange4media Staff 28-December-2018

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri 27-December-2018

This is tennis star Sania Mirza’s first ad shoot after the birth of her son

exchange4media Staff 26-December-2018

The campaign highlights the value of water and the need to conserve it

exchange4media Staff 26-December-2018

Success of films such as Badhaai Ho, Andhadhun, Raazi, Hichki, Sonu ki Titu ki Sweety and Stree has reinforced advertiser confidence in the credibility of small-budget movies

Misbaah Mansuri 26-December-2018

The month-long campaign on social media aimed at reducing road rage incidents

exchange4media Staff 24-December-2018

The campaign video shows how an NRI parent can help his child resonate with his home country in a meaningful way while not compromising on his lifestyle

exchange4media Staff 24-December-2018

The ‘It Starts with You. Make it Large’ campaign has been created by Ogilvy & Mather and directed by Llyod Baptista

exchange4media Staff 24-December-2018

Burhanuddin Pithawala, VP Growth and Conversions, OYO, gives insights behind the campaign and explains how the brand is targeting and segmenting consumers for its multiple brand offerings

Simran Sabherwal 24-December-2018

The campaign promotes Indian culture by telling the story of Bombay - a melting pot of Indians from all parts of the country and walks of life

exchange4media Staff 23-December-2018

The ‘seize the night’ campaign will run across social media and traditional media channels globally

exchange4media Staff 22-December-2018

Cookie manufacturer ready to gain foothold in North & Central India with TV, digital, cinema, outdoor campaigns

exchange4media Staff 22-December-2018

The social media campaign, #WedEqual, is led by a video starring popular comic artistes Mallika Dua and Anubhav Pal

exchange4media Staff 22-December-2018

The one-and-a-half-minute digital film, titled #LetsRide, portrays a father-son’s beautiful bonding

exchange4media Staff 21-December-2018

From Ford, Rolex and Microsoft to IKEA and Tucan Travel, pieces from these brands this year showed us the beauty of impactful paid content

exchange4media Staff 21-December-2018

Balsara opened up on the third leg of the Jiyo Parsi campaign, the creative strategy employed, whether advertising can really help save a community and more

Misbaah Mansuri 21-December-2018

The film conceptualized by Ogilvy Mumbai has already triggered conversations around it

Misbaah Mansuri 20-December-2018

The communication features an individual from a semi-urban locale who upon using C1 Shine sees his day transform into something magical

exchange4media Staff 19-December-2018

People posting ads relating to a political campaign will need to provide identity proof and documentation of their address which will be checked and verified by Facebook India's team

exchange4media Staff 19-December-2018