Advertising

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza 21 hours ago

LinConsult, the strategic consulting arm of MullenLowe Lintas Group, has worked on Walkaroo’s brand positioning 

exchange4media Staff 1 day ago

Hopscotch and TikTok partnered for a Rap-Challenge, asking moms to create videos that capture their experiences while styling their kids

exchange4media Staff 1 day ago

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza 1 day ago

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan 1 day ago

Of these complaints, 123 belonged to healthcare,  83 to education sector,  seven to food & beverages sector,  two to personal care and 14 were from ‘others’ category

exchange4media Staff 2 days ago

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May

exchange4media Staff 3 days ago

The campaign film weaves a narrative of the innovative Fiama Scents with Sara and a day in her life

exchange4media Staff 3 days ago

The TVC, 'Ganga: the River of People' will be carried on television, digital, print and cinema

exchange4media Staff 3 days ago

Sameer Singh quits from his position of CEO at GroupM to join TikTok. Prasanth Kumar presently serving as the COO, South Asia will be taking over as the new CEO

exchange4media Staff 3 days ago

The multimedia campaign, conceptualised by 82.5 Communications, will feature TV commercials, press and outdoor pieces

exchange4media Staff 3 days ago

The Ogilvy India campaign builds on the narrative of ‘Badhao Andar Ki Takat’ with focus on motor skills of children

exchange4media Staff 3 days ago

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 3 days ago

Highlighting the company offerings, the ad campaign creates the feeling of Sumadhura homes as ‘Homes you don’t want to leave’

exchange4media Staff 4 days ago

Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games

Dolly Mahayan 4 days ago

The campaign by RocknRoll Riders aims to address the issue of increasing pollution in Leh-Ladakh 

exchange4media Staff 5 days ago

Launched on Mother’s Day, the campaign has been leveraged on all social media platforms

exchange4media Staff 5 days ago

The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film

exchange4media Staff 6 days ago

With this campaign, TOI and FCB India want to bring the representation of the LGBTQ+ community into the mainstream ad space

Noel Dsouza 6 days ago

The campaign has been conceptualised and created by McCann and aims to break the myth of Colin being just a glass cleaning brand

exchange4media Staff 6 days ago

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