Advertising News
Tarun Sinha OLX

Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering

Anjali Thakur 18 hours ago

Sonal Dabral Cannes Lions 2020

For the first time, 53% of Presidents at Cannes Lions are women, up from 33% in 2019

exchange4media Staff 19 hours ago

WPP

WPP has said that the return to shareholders will be executed via a share repurchase programme, expected to start soon

exchange4media Staff 19 hours ago

Tata Motors Nexon EV

Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle

Tasmayee Laha Roy 1 day ago

TAM Adex

According to TAM AdEx data, F&B services, personal care, healthcare and the auto sector were among the top five categories in Q2 2019

Sonam Saini 1 day ago

economy

The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads

Tasmayee Laha Roy Dec 4, 2019 9:24 AM

OTT

While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger

Shikha Paliwal Dec 4, 2019 8:59 AM

Tata Sky ‘Full Family Jingalala’  campaign

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums

exchange4media Staff Dec 2, 2019 2:43 PM

Starmaker ad

The karaoke app with over 50 million users globally, offers multiple features including pitch, effects and rolling lyrics

exchange4media Staff Dec 2, 2019 12:48 PM

VOOT Kids app

The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digital outreach will drive the brand idea targeting 50-mn households

exchange4media Staff Dec 2, 2019 8:51 AM

Mochi Autumn Winter campaign

The campaign has been rolled out across social media, OOH, theatres, print and in-stores

exchange4media Staff Dec 1, 2019 10:00 AM

2baconil

The campaign film was made using the trending vertical video short story format on Facebook to send out a strong message to quit cigarettes this World Heart week

exchange4media Staff Nov 30, 2019 4:00 PM

Sandipan Mondal Zapr

At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement

exchange4media Staff Nov 30, 2019 9:40 AM

The Sunday Paradox

This DVC includes a nationwide survey to highlight the disparity between expectations and reality of Sundays for moms

exchange4media Staff Nov 30, 2019 9:24 AM

TATA TEA Chakra Gold

The campaign was conceived and conceptualised by Mullen Lintas. The campaign combines the logic of 'processes' and the emotion of ‘regional pride' with relatable instances for every Tamilian

exchange4media Staff Nov 30, 2019 9:14 AM

LV Krishnan TAM

At Knowledge Conclave organised by Advertising Club Bangalore, Krishnan, CEO, TAM Media Research, spoke on the 'Science & Art of Data Monetization' to elevate the customer experience

exchange4media Staff Nov 30, 2019 8:51 AM

Hemant Mehta, Kantar - South Asia

At the Advertising Club Bangalore’s Knowledge Conclave, Hemant Mehta, MD & Chief Strategy Officer, Kantar, South Asia, spoke about transformational change in the market research industry

exchange4media Staff Nov 30, 2019 8:27 AM

Marico Hair Care

The film was conceptualised and shot by BBH India with Chrome Pictures, and is currently on air in Hindi speaking markets

exchange4media Staff Nov 30, 2019 7:49 AM

Bajaj Allianz weather ad

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM