Advertising

The very first interactive digital campaign in the real estate space, #AWonderfulWorld allows users to engage with the actual content of the videos

exchange4media Staff 1 week ago

A pair of tangled earphones were uploaded on an Instagram grid. If users saved the images in the right order, they could untangle the earphones in their profiles’ ‘Saved’ folder

exchange4media Staff 1 week ago

Releases three videos on its digital platform emphasising on the consequences of driving after consuming alcohol

exchange4media Staff 1 week ago

The TVC features MS Dhoni, Shane Watson, Dwayne Bravo and Murali Vijay looking dapper in Peter England's Wedding Suits

exchange4media Staff 1 week ago

We take a look at the latest ad communication released by the two competing online dating brands

exchange4media Staff 1 week ago

From Canara HSBC Oriental Bank of Commerce, Ola, Fevicol, Uber and others, the social media space looked vibrant and colorful as it was filled with New Year wishes

Anjali Thakur 1 week ago

Fifth edition of exchange4media’s annual Prime Time Awards that honours the best television campaigns of the year will be held in Mumbai on January 31

exchange4media Staff 1 week ago

The Indian advertising industry will grow at a healthy CAGR of 14-15% during 2019. Advertising revenues will be around Rs 70,000 - Rs80,000 cr this year.

Venkata Susmita Biswas 1 week ago

Nestle Munch's ad is followed by Cadbury Dairy Milk and Swiggy videos on second and third positions

exchange4media Staff 31-December-2018

Creative stalwarts Rohit Ohri, Kainaz Karmakar, KV Sridhar, Raghu Bhat and Krittika Chakraborty on ads that hit the right spot this year and why

Misbaah Mansuri 31-December-2018

The new TVC will feature Mirza discussing how her decision to fall back on Kesh King as a solution to her hair fall problem after childbirth was the best choice she has made

exchange4media Staff 30-December-2018

Seagram’s 100 Pipers Music CDs campaign revolves around the thought ‘Be Remembered for Good’; the brand endorses people who leave a legacy by going beyond material success

exchange4media Staff 29-December-2018

The brand launched specific TVCs with the tagline 'Promise Kiya! Ab Plan Karo' catering to Child Future Insurance Plans, Retirement Insurance Plans and Online Term Insurance Plan

exchange4media Staff 29-December-2018

The #WearYourSmile campaign has been created by Autumn Worldwide

exchange4media Staff 29-December-2018

The information was provided by I&B Minister Rajyavardhan Rathore to the Lok Sabha on Thursday

exchange4media Staff 28-December-2018

From the wave of #MeToo hitting the industry to Sir Martin Sorrell quitting WPP, we take a look at key people movements that shaped the industry in 2018

exchange4media Staff 28-December-2018

We asked experts what they think about the campaign, and take a look at other similar advertising campaigns by brands

Misbaah Mansuri 27-December-2018

This is tennis star Sania Mirza’s first ad shoot after the birth of her son

exchange4media Staff 26-December-2018

The campaign highlights the value of water and the need to conserve it

exchange4media Staff 26-December-2018

Success of films such as Badhaai Ho, Andhadhun, Raazi, Hichki, Sonu ki Titu ki Sweety and Stree has reinforced advertiser confidence in the credibility of small-budget movies

Misbaah Mansuri 26-December-2018