
Just last month, the brand faced massive criticism for an ad showing inter-faith marriage
exchange4media Staff Nov 10, 2020 9:03 AM

In today’s edition of #powersharing series, Kartik Smetacek, Joint NCD, L&K Saatchi & Saatchi, shares his experience of sharing the top role with Rohit Malkani
Neeta Nair Nov 10, 2020 8:28 AM

The Group has said it continued to progress with a very strong third quarter performance despite the impact of Covid-19
exchange4media Staff Nov 10, 2020 8:21 AM

The 360-degree campaign amplification plan will leverage print, radio, digital, social media, and other channels to ensure widespread awareness about Uber’s safety standards
exchange4media Staff Nov 9, 2020 4:50 PM

The three-month-long campaign will be showcased across print, digital, radio and outdoor mediums
exchange4media Staff Nov 9, 2020 4:24 PM

#YehPuccaHai – THANK YOU DOCTORS campaign has been conceptualised and produced in association with Social Cloud Ventures
exchange4media Staff Nov 9, 2020 3:59 PM

The campaign ‘Karo India Forward, Karo Gaadi Forward’ has been conceptualised by Leo Burnett
exchange4media Staff Nov 9, 2020 2:08 PM
Ajay Gupte, CEO – South Asia, Wavemaker, who took on the top job in January, details the agency’s extraordinary growth and its ‘positive provocation’ philosophy in a challenging 2020
Christina Moniz Nov 9, 2020 8:35 AM

The narration for ‘Deepawali Apni Si’ is by actor Naseeruddin Shah
exchange4media Staff Nov 7, 2020 6:00 PM

The ad has been developed by Rajeev Ravindranathan, Founder Director of Bangalore-based creative agency, People Design and Communications
exchange4media Staff Nov 7, 2020 9:12 AM

To bolster the message amongst men, the campaign will be aired throughout the current IPL season
exchange4media Staff Nov 7, 2020 9:00 AM

The film, conceptualized by Creativeland Asia, features South actor-couple Sneha & Prasanna
exchange4media Staff Nov 7, 2020 8:59 AM

The campaign has been created and conceptualised by Leo Burnett India
exchange4media Staff Nov 7, 2020 8:55 AM

This digital film was scripted by the creative team at Schbang, directed by Nilay Singh and produced by Abhimanyu Balasubramanyam
exchange4media Staff Nov 7, 2020 8:05 AM

Conceptualised by Ogilvy, the campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic
exchange4media Staff Nov 7, 2020 7:51 AM

The ‘Umeed Ka Jashn’ campaign has been conceptualised and executed by 21N78E Creative Labs
exchange4media Staff Nov 6, 2020 11:36 AM

Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct
Neeta Nair Nov 6, 2020 8:32 AM

RECMA is an the independent research firm that evaluates media agencies
exchange4media Staff Nov 5, 2020 5:37 PM

The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital
exchange4media Staff Nov 5, 2020 3:53 PM