Advertising News
Pantene Freedon Hair

The film features 8 women across various metiers who are making a mark for themselves in unchartered territories or defying conventions, including professional athlete & LGBT activist Dutee Chand

exchange4media Staff Oct 14, 2019 2:21 PM

Chef Ranveer Brar

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

RelianceEmbibe

As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising

Misbaah Mansuri Oct 14, 2019 8:30 AM

Vinod Cookware

The campaign is also extended to print and digital to give it a complete 360-degree impact

exchange4media Staff Oct 13, 2019 6:00 PM

Flying Machine F Lite

The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres

exchange4media Staff Oct 13, 2019 10:00 AM

Waqt Kuch Apna Banane Ka

The campaign conceptualised by Lowe Lintas showcases the product's Nutri FreshLock Technology that helps to keep food fresh

exchange4media Staff Oct 12, 2019 4:00 PM

Tanishqwali Diwali

Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations

exchange4media Staff Oct 12, 2019 12:02 PM

Pidilite Roff

Conceptualised by Ogilvy, the film will be aired on leading channels supported by digital, outdoor and retail activation

exchange4media Staff Oct 12, 2019 11:33 AM

Hrithik Roshan for Paragon Footwear

The films conceptualised by creative agency Hammer feature Hrithik Roshan paying tribute to time-honoured customs across India

exchange4media Staff Oct 12, 2019 10:55 AM

Boman Irani for Dulux

The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

exchange4media Staff Oct 12, 2019 10:23 AM

Publicis

The development underscores the tough economic environment advertising agencies face, especially due to competition from Google and Facebook, and clients tightening their budgets

exchange4media Staff Oct 11, 2019 4:47 PM

Ponds

Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign

exchange4media Staff Oct 10, 2019 7:33 PM

Ajit Mohan Facebook India

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

Google

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM

Flipkart BBD

Sagar Kapoor, CCO, Lowe Lintas, and Hari Krishnan, President, Lowe Lintas share how the agency has contributed to the success of Big Billion Days through its campaigns

Noel Dsouza Oct 9, 2019 8:55 AM

RoseTsou

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

snapdeal

The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping

exchange4media Staff Oct 7, 2019 5:24 PM

Adhura Gyan

Conceptualised by Wavemaker India, the digital campaign will be highlighted across Facebook, Google, YouTube and other popular digital platforms

exchange4media Staff Oct 7, 2019 3:15 PM

Melorra

The ad film revolves around the insight that millennial women are bold, independent and experimental

exchange4media Staff Oct 7, 2019 2:34 PM

Dil Se Diwali

Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion

exchange4media Staff Oct 7, 2019 2:08 PM