Internet Advertising News India CRIC
The mirror

'The Mirror' has been released to mark International Day for Transgender Visibility

exchange4media Staff Apr 1, 2021 2:45 PM


While most ad agencies admitted to participating in the festival, they noted that they were doubtful whether Cannes Lions should take place as an in-person event this year

Misbaah Mansuri Apr 1, 2021 8:25 AM


A panel of the industry's brightest female minds discusses why advertising today needs to realistically reflect the changes in the world and challenge stereotypes

Misbaah Mansuri Mar 31, 2021 8:54 AM


Other founding members include Hindustan Unilever (Champion), Diageo, Publicis Groupe, Havas Group, ASCI, AAAI, The Advertising Club and Samhita Social Ventures

exchange4media Staff Mar 30, 2021 6:25 PM

Siddharth Malhotra

The We Don't Stop campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances

exchange4media Staff Mar 30, 2021 4:51 PM

holi ads

From Surf Excel to Burger King, these Holi-themed ads hit the right spot

Misbaah Mansuri Mar 30, 2021 8:44 AM

navin Khemka

In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more 

Naziya Alvi Rahman Mar 30, 2021 8:32 AM


The 90 seconds heart-warming digital film is conceptualised by Tanishq and Lowe Lintas

exchange4media Staff Mar 28, 2021 6:00 PM


Conceptualized and created by Triton Communications, the 360-degree ‘Symphony ka Movicool’ campaign will be launched across television, digital, radio, press and other mediums

exchange4media Staff Mar 28, 2021 10:00 AM

Madhur Sugar

The campaign all comes together with a callout that gets users to share their own Madhur moments

exchange4media Staff Mar 28, 2021 10:00 AM

Oreo campaign

As a part of this campaign, OREO has also partnered with Save The Children India to provide 30,000 learning kits to the under-privileged children

exchange4media Staff Mar 27, 2021 6:00 PM

HDFC Ergo Campaign

Conceptualized by Mullen Lowe Lintas, the TVC communicates the benefits and services provided by HDFC ERGO across their plethora of insurance products

exchange4media Staff Mar 27, 2021 4:00 PM


&Walsh, the creative agency for Parle Agro, has led the campaign narrative for the television commercials, print and digital

exchange4media Staff Mar 27, 2021 8:01 AM

Frooti Campaign

The campaign #LiveTheFrootiLife will roll out across multiple media channels including TV, OOH and Digital

exchange4media Staff Mar 27, 2021 7:39 AM

Syngenta Ampligo

The TVC clearly establishes the functionality and superiority of the product by drumming up the effectiveness of the chemistry that instantly kills the egg, larva, and adults of the pests

exchange4media Staff Mar 26, 2021 2:13 PM


The study, GenderNext, is the first of several initiatives ASCI will undertake in 2021 as part of a year-long focus on gender

exchange4media Staff Mar 26, 2021 11:38 AM


This week, and Asian Paints Apex Ultima Protek entered the top ten brands list; Lizol continues to lead the brand space

exchange4media Staff Mar 26, 2021 8:27 AM