Advertising News
W COVID Campaign

Conceptualized by Ogilvy India, the video is available across all of W's social media and digital platforms

exchange4media Staff May 23, 2020 10:23 AM

Pampers Welcome to the World Ad

Conceptualised by Leo Burnett, the film aims to instil viewers with a feeling of faith and courage to not only move forward but also to come together for good

exchange4media Staff May 23, 2020 10:01 AM

Kingfisher Good Times

The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature

exchange4media Staff May 23, 2020 9:58 AM

Fujifilm Instax with Alia Bhatt

Through Fujifilm’s Instax range of cameras, Alia encourages youngsters to seize the moment and be true to themselves

exchange4media Staff May 23, 2020 9:22 AM

Coca-Cola

The seven mini-stories profile people who have gone above and beyond to help their communities, ignoring their own challenges

exchange4media Staff May 23, 2020 8:42 AM

ShareTheLoad

The campaign highlights how the lockdown has caused sleep deprivation in women, who have to juggle between housework and office work

exchange4media Staff May 23, 2020 8:39 AM

harley davidson

The first leg of the initiative comprises of 8 episodes featuring seven prominent flag bearers - the first appointed Regional Directors of the Harley Owners Group community

exchange4media Staff May 21, 2020 10:00 PM

Asian Paint

The two-part series on Asian Paints Safe Painting Service showcases how the brand puts the safety of their employees first

exchange4media Staff May 21, 2020 4:42 PM

Toby Williams

Prior to this, Williams was the director at Verizon, and he replaces Haifaa Daw who left the video ad tech company in September

exchange4media Staff May 21, 2020 4:26 PM

Association of Advertising Producers

An extensive list of recommendations by the body includes various social distancing measures to be implemented in the workplace

Misbaah Mansuri May 21, 2020 2:15 PM

RJ Ginnie for Mother Dairy Campaign

As part of the campaign, Mother Dairy also partnered with Radio City’s popular breakfast show Suno Na Dilli with RJ Ginnie

exchange4media Staff May 21, 2020 12:08 PM

CFO

In these cash-strapped times, we find out how CFOs in the media and advertising industry have risen to this challenge

Misbaah Mansuri May 21, 2020 8:39 AM

MullenLowe Lintas Group

The company said that the move is a result of the series of lock-downs during the pandemic and their impact on client businesses

Misbaah Mansuri May 21, 2020 8:03 AM

Media consumption

According to industry observers, advertising will resume once the economy starts to recover & digital and broadcasting will be the early gainers

Sonam Saini May 20, 2020 8:43 AM

Amin Lakhani

Guest Column: Amin Lakhani, COO, Mindshare South Asia, talks of the world’s largest work from home experiment

Amin Lakhani May 20, 2020 8:06 AM

Kamasutra

The couples in the film share interesting stories about their married lives and how they are coping up with the times

exchange4media Staff May 20, 2020 2:00 AM

Tata Motors

The film is a simple yet impactful story of a little boy who brings alive the true spirit of goodness in the holy month

exchange4media Staff May 20, 2020 12:00 AM

Budweiser

The film has been produced entirely online, with scenes of the advert self-shot by the protagonists at their homes

exchange4media Staff May 19, 2020 10:00 PM

liqvd

The creative scope of work for the agency will be to create a buzz around the Ayurvedic brand’s myriad products and services

exchange4media Staff May 19, 2020 6:57 PM

Ocean

Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions

exchange4media Staff May 19, 2020 2:38 PM