Advertising News
Onam

We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM

Gillete

Following the controversy over the #MeToo movement-inspired ad in Jan, the brand has shifted its spotlight from social issues to local heroes

Misbaah Mansuri Sep 9, 2019 8:24 AM

Chupa

The campaign, conceptualised and executed by Ogilvy, will be supported on TV, Digital, Cinema and on-ground activations

exchange4media Staff Sep 8, 2019 6:00 PM

akzo

The commercial has been created globally by MullenLowe

exchange4media Staff Sep 8, 2019 10:00 AM

tupperware

The campaign has gone live across national general entertainment channels and social media platforms

exchange4media Staff Sep 7, 2019 4:00 PM

Santoor

Bollywood actor Varun Dhawan for West & North markets, Telugu actor Mahesh Babu and Tamil actor Karthi for South markets

exchange4media Staff Sep 7, 2019 9:43 AM

MadhukarKaamth

Industry leaders described Kamath as a calm, composed, and humble person who 'brought the industry together'

exchange4media Mumbai Bureau Sep 7, 2019 9:23 AM

Enfield

On social media, the #MyBullet campaign urges motorcyclists to share their most loved and cherished memories with their Bullet motorcycle

exchange4media Staff Sep 7, 2019 8:53 AM

Kamath

Advertising industry veteran Madhukar Kamath recounted highlights of his journey at an event where AAAI honoured him with the Lifetime Achievement Award

exchange4media Mumbai Bureau Sep 7, 2019 8:35 AM

HDFC life

The Leo Burnett campaign talks about survivor stories of Chef Amrita Raichand and Journalist Boria Majumdar

exchange4media Staff Sep 7, 2019 8:30 AM

Alia Bhatt

As a part of this collaboration, Bhatt will endorse Mohey – an ethnic celebration wear for women from Manyavar  

exchange4media Staff Sep 6, 2019 4:56 PM

Native Advertising

We take a look at brands that have taken the native advertising route and speak to experts about how an agency can conceptualise effective native advertising

Noel Dsouza Sep 6, 2019 8:35 AM

Prasoon Joshi

Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, CEO & CCO, McCann Worldgroup India spoke to Nawal Ahuja, Co-Founder & Director, exchange4media Group in a Fireside Chat

exchange4media Mumbai Bureau Sep 5, 2019 8:30 AM

The Ad Fellows

The first batch commences on October 14, 2019, and is run out of the Bengaluru office with plans to expand across other branches and throughout the Dentsu Aegis Network

exchange4media Staff Sep 4, 2019 2:09 PM

Ikea

The integrated team, comprising both agencies, will be set up to look after all aspects of the brand’s communication - from mainline to digital

Misbaah Mansuri Sep 4, 2019 7:41 AM

Dentsu Aegis Network logo

Featuring prominent Spill Poetry artist Priya Malik, the campaign aims to create awareness around the support mothers need in their journey, especially during breastfeeding

exchange4media Staff Sep 3, 2019 4:21 PM

Fortune

The campaign has a fresh take on ‘ghar ka khana’ that appeals to the younger audience

exchange4media Staff Sep 3, 2019 4:13 PM

New Honda Amaze

This campaign emphasizes Honda Amaze as the choice of aspiring young customers, highlighting the importance of family bond and values

exchange4media Staff Sep 3, 2019 3:45 PM

Anushka

The new ad campaign showcases Anushka playing a cop for the first time

exchange4media Staff Sep 3, 2019 1:57 PM