Advertising News
Twitter

According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars

exchange4media Staff Nov 1, 2019 8:49 AM

TAC

Nakul Chopra to be Chairman and Jaideep Gandhi to be Co-Chair of Goafest 2020 Organizing Committee

exchange4media Staff Oct 31, 2019 2:16 PM

Cannes Lions

Cannes Lions International Festival of Creativity will be taking place from June 22 to 26

exchange4media Staff Oct 31, 2019 1:26 PM

SDMC logo

South Delhi Municipal Corporation has floated three new tenders for advertisement rights for unipoles, toilet blocks and other OOH options

exchange4media Staff Oct 31, 2019 8:09 AM

Google

Google’s parent company Alphabet’s net income for the quarter has been recorded as $7 billion

exchange4media Staff Oct 30, 2019 7:51 PM

Helo's  #AntiDengue campaign

The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes

exchange4media Staff Oct 30, 2019 2:27 PM

Heritage Foods #Heritage Bytes# recipe campaign

The #Heritage Bytes# campaign targets health conscious and nutrition oriented millennials, discerning home makers and career oriented working women.

exchange4media Staff Oct 30, 2019 12:55 PM

GroupM

Rob Norman, GroupM Senior Advisor, and Brian Wieser, Global President, Business Intelligence, will share insights on the media industry and how it affects large brands

exchange4media Staff Oct 29, 2019 6:28 PM

social media ad campaigns

exchange4media takes a closer look at how brands capitalised on moment marketing on social media, and found Soan Papdi as the ‘Mithai of the moment’.

exchange4media Staff Oct 29, 2019 8:59 AM

Diwali ad campaigns

'Snapchat’s partnership for Diwali and Bajaj Allianz Life Insurance’s Diwali Unboxing With Chintu have broken the clutter. Which are the campaigns that stood out this season and created an impact?

Noel Dsouza Oct 29, 2019 8:53 AM

AAP

While the party trusts outdoor advertising more as compared to other mediums, it is not shying away from spending on various other mediums as well

Anjali Thakur Oct 29, 2019 8:49 AM

Amitabh Bachchan for Manyavar

The film has been created by Kolkata based advertising agency, Shreyansh Innovations

exchange4media Staff Oct 29, 2019 8:30 AM

TAM

Education category moves to top with 26% share in Q2, was at 11% in previous quarter

exchange4media Staff Oct 29, 2019 8:25 AM

IKEA campaign

Through the ‘Let’s Celebrate Sleep, Everyday’ television campaign and a series of digital films that follow, the brand urges consumers to sleep well in order to get ready for the festive times.

exchange4media Staff Oct 27, 2019 6:00 PM

FerroroRocher

Consumers will also be exposed to Ferrero Rocher precious Diwali TVC on YouTube and OTT platforms like Sony Live and Voot

exchange4media Staff Oct 27, 2019 10:00 AM

Santoor

Titled ‘MyDiwaliRitual’, the commercial highlights a young woman assuring her worried mother that she is all set to celebrate Diwali the traditional way

exchange4media Staff Oct 26, 2019 4:00 PM

Kalyan Jewellers

The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets

exchange4media Staff Oct 26, 2019 9:27 AM

Cadbury Celebrations #BadiFamilyBadiDiwali

The campaign encouraged people to share portraits of those special moments spent with their big family on social media with the hashtag #BadiFamilyBadiDiwali

exchange4media Staff Oct 26, 2019 8:59 AM