Internet Advertising News India CRIC
Hope Public Charitable Trust campaign

The under-construction project, spread over 10,000 square feet, was launched on 26 Jan 2020 but was soon hit by the lockdown, and construction and funding came to a standstill

exchange4media Staff May 2, 2021 4:00 PM

Fittr Campaign

The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13

exchange4media Staff May 1, 2021 8:22 AM

Sevenjackpots
MOther Sparsh Campaign

Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign

exchange4media Staff May 1, 2021 8:18 AM

Ariel campaign

With this enlightening film on Kerala's 1st transgender doctor, the detergent brand celebrates these heroes who overcome the odds to #MakeItPossible

exchange4media Staff May 1, 2021 8:17 AM

Tarun Arora

Tarun Arora, CEO, Zydus Wellness Limited, shared insights on the brand evolution of Glucon-D and its communication strategy

Rasika Kiran Upasani Apr 30, 2021 8:35 AM

cheil

Marketing professionals are now using social media to amplify their stories of being exploited during Covid times by the industry's toxic work culture

Mansi Sharma Apr 30, 2021 8:06 AM

covid-19

In the light of two covid deaths of its employees, the agency has been criticised for allegedly asking its people to work from the office

exchange4media Staff Apr 29, 2021 1:21 PM

Swiggy uncle

Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand

Mansi Sharma Apr 29, 2021 9:25 AM

Storia ad

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

Maddys

The deadline for sending in the entries, across 60 odd categories, is May 15, 2021

exchange4media Staff Apr 28, 2021 7:14 PM

storia

Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office

exchange4media Staff Apr 28, 2021 1:14 PM

m&e industry

Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts

Naziya Alvi Rahman Apr 27, 2021 9:04 AM

Rita SahajPaul

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Abhijeet Dhar - Rob Bradley

Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers

Simran Sabherwal Apr 26, 2021 9:01 AM

MPL campaign

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM

Josy Paul

Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity

Josy Paul Apr 26, 2021 8:20 AM

jsw

This 360-degree integrated campaign goes on air during IPL 2021 and across regional TV channels

exchange4media Staff Apr 24, 2021 7:12 AM

BARC

News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%

exchange4media Staff Apr 23, 2021 6:55 PM