Advertising News
ad club

The awards, which honour excellence in creative and content, will be held on September 20, at the ITC Gardenia Hotel

exchange4media Staff Sep 11, 2019 1:17 PM

Bauli

The ‘Cake me chocolatey spin’ campaign has been conceptualized by L&K Saatchi & Saatchi and enriched with deep consumer insights

exchange4media Staff Sep 10, 2019 4:04 PM

Shaze

Along with the collection, the campaign will also be the first exposure to the brand’s new proposition 'Shine by Design'

exchange4media Staff Sep 10, 2019 3:18 PM

Body Shop

The brand also unveiled its first Television Commercial, featuring the actor

exchange4media Staff Sep 10, 2019 12:49 PM

Optima

The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search

exchange4media Staff Sep 10, 2019 11:44 AM

Jalan

Jalan, Founder & Managing Director, Indigo Paints, talks about the brand’s journey, signing M S Dhoni as ambassador and the marketing strategies

Neethu Mohan Sep 10, 2019 8:27 AM

Max

The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms

exchange4media Staff Sep 9, 2019 5:26 PM

Madison

The account will be handled by the agency’s Bangalore unit – Madison Media Omega

exchange4media Staff Sep 9, 2019 3:20 PM

Onam

We spoke to agency heads to unravel strategies, and peep into their hopes and challenges for this year’s Onam

Neethu Mohan Sep 9, 2019 8:50 AM

Gillete

Following the controversy over the #MeToo movement-inspired ad in Jan, the brand has shifted its spotlight from social issues to local heroes

Misbaah Mansuri Sep 9, 2019 8:24 AM

Chupa

The campaign, conceptualised and executed by Ogilvy, will be supported on TV, Digital, Cinema and on-ground activations

exchange4media Staff Sep 8, 2019 6:00 PM

akzo

The commercial has been created globally by MullenLowe

exchange4media Staff Sep 8, 2019 10:00 AM

tupperware

The campaign has gone live across national general entertainment channels and social media platforms

exchange4media Staff Sep 7, 2019 4:00 PM

Santoor

Bollywood actor Varun Dhawan for West & North markets, Telugu actor Mahesh Babu and Tamil actor Karthi for South markets

exchange4media Staff Sep 7, 2019 9:43 AM

MadhukarKaamth

Industry leaders described Kamath as a calm, composed, and humble person who 'brought the industry together'

exchange4media Mumbai Bureau Sep 7, 2019 9:23 AM

Enfield

On social media, the #MyBullet campaign urges motorcyclists to share their most loved and cherished memories with their Bullet motorcycle

exchange4media Staff Sep 7, 2019 8:53 AM

Kamath

Advertising industry veteran Madhukar Kamath recounted highlights of his journey at an event where AAAI honoured him with the Lifetime Achievement Award

exchange4media Mumbai Bureau Sep 7, 2019 8:35 AM

HDFC life

The Leo Burnett campaign talks about survivor stories of Chef Amrita Raichand and Journalist Boria Majumdar

exchange4media Staff Sep 7, 2019 8:30 AM