Advertising News
Nirma

We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

Joy

Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors

exchange4media Staff Jan 8, 2020 5:01 PM

pulsar

As Bajaj Pulsar turns 18, the agency conceptualised a coming-of-age ad campaign with four films

exchange4media Staff Jan 8, 2020 3:36 PM

Raymond's

The man mannequin has been installed at Indore International Airport over the baggage belt

exchange4media Staff Jan 8, 2020 3:33 PM

Flipkart

The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM

Saket SInha mSIX

Saket Sinha, Senior Vice President, Client Leadership, speaks about m/SIX’s big wins such as Emami, Burger King and Frankfinn in its four-year-long journey as WPP’s youngest media agency in India

Naziya Alvi Rahman Jan 7, 2020 8:21 AM

Starcom

upGrad is in the process of rolling out a Rs 100 crore pan-India marketing campaign

exchange4media Staff Jan 6, 2020 8:47 AM

HDFC Life Behind the Journey

The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom

exchange4media Staff Jan 4, 2020 7:22 AM

Magazines

According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%

Sonam Saini Jan 3, 2020 8:37 AM

White Rivers Media

‘How digital changed in 365 ways, in 365 days’ showcases national & international trends of the digital world across 2019

exchange4media Staff Jan 2, 2020 5:33 PM

Mohenesh Chamith Buthgumwa Isobar

Guest Column: Mohenesh Chamith Buthgumwa, Director Isobar Sri Lanka, believes now is the right time for experimentation in the advertising industry

Mohenesh Chamith Buthgumwa Jan 2, 2020 8:42 AM

Advertising leaders 2020

Here are some names of those who are expected to lead major developments in 2020

exchange4media Staff Jan 2, 2020 8:21 AM

Star Sports

The ad, conceptualised by Star Sports in-house creative team, shows Kapoor and Jaaferi as friends indulging in one-upmanship contests

exchange4media Staff Dec 31, 2019 3:56 PM

Advertising

With account movements happening through the year, 2019 was quite an eventful one for the industry

exchange4media Staff Dec 31, 2019 8:32 AM

Prasoon Joshi

Joshi, CEO and CCO, McCann Worldgroup India, & Chairman, McCann Worldgroup Asia Pacific, shares with exchange4media advertising trends that fuelled 2019

Misbaah Mansuri Dec 31, 2019 8:18 AM

icici

The ad conceptualised and executed by VISCOMM 360 Communications is being promoted across ICICI Lombard's social media assets

exchange4media Staff Dec 30, 2019 5:40 PM

Prakash Javadekar

The Minister of Information and Broadcasting addressed Congress MP Manish Tewari's four-point query about the govt's ad spends

exchange4media Staff Dec 30, 2019 3:53 PM

GoAir Christmas Campaign

GoAir is running the campaign across social media platforms including Facebook, Twitter, YouTube, Instagram, and LinkedIn

exchange4media Staff Dec 30, 2019 2:41 PM

Guesture

The ads will be embedded in videos that students & millennials watch on digital platforms like blogging sites, vlog channels and online music streaming channels

exchange4media Staff Dec 29, 2019 4:00 PM

Swiggy

The campaign focuses on how consumers can complement their favourite home-made food with deliveries from Swiggy to elevate their meals

exchange4media Staff Dec 28, 2019 8:14 AM