Internet Advertising News India CRIC
dummy

Conceptualized by Studio Simple, the ad film blends five heartwarming everyday scenarios, focusing on how Microsoft’s technology empowers people to do more every day

exchange4media Staff Dec 26, 2020 8:25 AM

chupa chups digital campaign

The campaign is rooted in its philosophy of ‘Fun is for life, and not just for kids’

exchange4media Staff Dec 26, 2020 8:17 AM

Sevenjackpots
panel

At the e4m webinar in collaboration with Advertising Club Madras, panellists discussed the changes observed in 2020, expectations from the new year, and more

exchange4media Staff Dec 24, 2020 9:21 AM

adclub

Experts will delve into the key learnings of 2020 and how brands plan on aligning ad spends in the new normal

exchange4media Staff Dec 23, 2020 9:19 AM

laadli

The films touch upon numerous issues that have emerged during the ongoing pandemic, including the crisis of healthcare systems, the vulnerability of the elderly, and cyber harassment

exchange4media Staff Dec 22, 2020 7:01 PM

LIVA - thoughtfully fashionable

The campaign, being driven by influential fashionistas, urges the audience to engage and participate

exchange4media Staff Dec 22, 2020 4:58 PM

fixit

The ad by Ogilvy & Mather aims at educating consumers about the importance of complete waterproofing in the construction of a new house

exchange4media Staff Dec 22, 2020 4:06 PM

colgate - Kiara Advani

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth

exchange4media Staff Dec 22, 2020 12:11 PM

honey

Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12 on TV but print skyrocketing 64 times compared to November 21 – December 1

exchange4media Staff Dec 22, 2020 9:26 AM

behrouz biryani

The campaign, created by Tilt Brand Solutions, focuses on the true essence of the brand - special moments celebrated like royalty

exchange4media Staff Dec 21, 2020 12:41 PM

ENO

Each film targets different consumer cohorts which have been picked basis consumer insights and learnings from the past campaigns

exchange4media Staff Dec 20, 2020 10:00 AM

pepsi

The campaign is set to be amplified extensively across TV, digital, outdoor, and social media

exchange4media Staff Dec 19, 2020 9:08 AM

Burger king

The burger chain will help small businesses leverage the reach of its social media account to support them in the times of the pandemic

exchange4media Staff Dec 16, 2020 12:56 PM

Ashish Jalan

Ashish Jalan, Director & CEO, Concept Public Relations, says, the concept has always been at the forefront of ideation and we are happy that Epigamia has seen this in our thinking

exchange4media Staff Dec 16, 2020 12:41 PM

sleepwell

The campaign encourages customers to give up their old mattresses and bring home a brand new mattress for a healthy start

exchange4media Staff Dec 14, 2020 12:42 PM

yearender

Adlanders open up on the pandemic’s impact on the Indian ad landscape from a revenue perspective, the challenges they grappled with and the road to recovery

Misbaah Mansuri Dec 14, 2020 9:00 AM