Advertising News
What's One More - READY FOR SPORT | adidas

The film follows the reflections of global athletes, and the return to sport they hope to make

exchange4media Staff Aug 1, 2020 9:00 AM

Amazon

The campaign has been conceptualised by Ogilvy Bangalore and features a series of situations arising from the new way of living

exchange4media Staff Aug 1, 2020 8:57 AM

Boomer New Campaign- Boom Macha De- Fishbowl

DDB Mudra has crafted three TVCs with the rebooted jingle to invoke nostalgia and bring back strong and memorable associations

exchange4media Staff Aug 1, 2020 8:37 AM

asci

Healthcare was a major concern with several spurious claims about cures and preventions of COVID-19

exchange4media Staff Jul 31, 2020 8:51 AM

Innovation

With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward

Neeta Nair Jul 30, 2020 9:07 AM

IPG

Operating income for the second quarter of 2020 stands at $40.5 million, compared to $264.2 million in 2019

exchange4media Staff Jul 30, 2020 7:40 AM

kaam

Companies like ZEE Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have put their weight behind the initiative

exchange4media Staff Jul 29, 2020 4:11 PM

PoojaJauhari

In today's edition of e4m Creative Zone, Pooja Jauhari, CEO, The Glitch, talks about new ways of working that have cropped up post COVID, campaign created for Netflix amidst lockdown and more

Misbaah Mansuri Jul 29, 2020 8:16 AM

omnicom

The company's worldwide revenue in the second quarter of 2020 decreased 24.7% to $2,800.7 million from $3,719.8 million in the second quarter of 2019

exchange4media Staff Jul 29, 2020 8:14 AM

ISA Logo

The Indian Society of Advertisers has been the flagship national body and unique voice of advertisers pan India for close to 70 years.

exchange4media Staff Jul 28, 2020 8:35 PM

oriflme

The campaign uses an AR filter to help women seize the day and flaunt colours they love!

exchange4media Staff Jul 28, 2020 3:24 PM

ACC

The campaign for Gold Water Shield cement has been created by 82.5 Communications Mumbai

exchange4media Staff Jul 28, 2020 2:50 PM

TuharVyas

Vyas, President, Growth and Transformation, GroupM South Asia, spoke to e4m about the challenges faced by media agencies and more

Ruhail Amin Jul 28, 2020 9:03 AM

yipee

The TVC will run across all popular GEC channels in the country in six languages

exchange4media Staff Jul 27, 2020 4:55 PM

The Man Company

The ad is in line with the company's philosophy of sparking conversations on what it means to be a man in modern times

exchange4media Staff Jul 27, 2020 4:33 PM

Tanishq

Conceptualized by Tanishq and WYP Brand Solutions, the film equates a brother-sister bond to a nurse-patient relationship

exchange4media Staff Jul 27, 2020 12:31 PM

e4m Creative Zone with Pallavi Chakravarty, ECD, Taproot Dentsu

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM