Advertising News
Slice

The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

BirlaA1 Cement

The TVC has been directed by Bollywood writer and director, Pradeep Sarkar and the creative agency, RK Swamy BBDO

exchange4media Staff Feb 29, 2020 1:06 PM

Ferns N Petals Flower Will

The campaign is has been released across digital channels with #LoveForever including Facebook, Instagram, YouTube & Twitter.

exchange4media Staff Feb 29, 2020 11:21 AM

Chris Hirst

On his visit to India, the Global CEO of Havas Creative talks about his sense of the India market, expectations from leaders here & his strategy of leading Havas Group's global creative business

Srabana Lahiri & Jeel Mehta Feb 28, 2020 11:23 AM

Fortune

The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM

WARC

The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion

exchange4media Staff Feb 27, 2020 7:16 PM

Red Abby

Eight industry icons to adjudge the most effective communication programmes that fight violence towards women

exchange4media Staff Feb 27, 2020 4:44 PM

WPP

While Profit After Tax stood at £707 million, WPP recorded £1561 million as operating profit in Q4

exchange4media Staff Feb 27, 2020 2:24 PM

John Sheehy, Starcom

Dynamic content, data and commerce remain strategic growth drivers for Starcom, said Sheehy, Starcom’s Global Brand President, during a conversation with exchange4media

Misbaah Mansuri Feb 27, 2020 8:10 AM

mSix

m/SIX was seen winning media mandates for brands like Emami, Revv Cars, V-Nourish, Toppr, The Moms Co and Sebamed

exchange4media Staff Feb 26, 2020 11:32 AM

Fairness cream

In the light of the Ministry of Health and Family Welfare’s stance against fairness cream ads, brands and advertisers are reworking their brand messaging

Shreshtha Verma Feb 26, 2020 8:05 AM

Downturn

Agencies could lose not just revenue but also talent if the slowdown extends, say industry observers

Misbaah Mansuri Feb 26, 2020 8:03 AM

OMD

According to the COMvergence Media Agency New Business Barometer report, OMD tops the ranking with $2.02b in net new business values

exchange4media Staff Feb 26, 2020 7:34 AM

Oreo Father and Daughter

Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation

exchange4media Staff Feb 25, 2020 5:07 PM

Tic Tac

The new campaign seeks to position the brand as an enjoyable mouth freshener that can refresh the mood

exchange4media Staff Feb 25, 2020 5:06 PM

Acko Car Insurance

The films show slice-of-life situations which highlight low insurance premiums offered by Acko

exchange4media Staff Feb 25, 2020 3:07 PM

Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak

For the agency’s newly-crowned Chief Creative Officers - Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak - ‘Ogilvy-ness’ stands for team spirit, creativity & fearlessness

Misbaah Mansuri Feb 25, 2020 8:15 AM

Sam Balsara and Ashish Bhasin

The Platinum Jubilee Celebrations Committee will soon announce more details to celebrate AAAI’s 75th Anniversary

exchange4media Staff Feb 24, 2020 6:27 PM

Powerade Power Has No Gender Ad

Indian cricket team’s all-rounder Jemimah Rodrigues and Powerade brand ambassador MS Dhoni kickstarted the campaign inspiring young women to power through and never give up on their dreams

exchange4media Staff Feb 24, 2020 5:01 PM

Star Sports Khel Bolega Ad

The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season

exchange4media Staff Feb 24, 2020 4:29 PM