Internet Advertising News India


The platform will offer unique ad types like 'promoted answers' to help brands boost conversions and narrate their stories

exchange4media Staff Oct 18, 2022 1:28 PM


Guest Column: Antony Rajkumar, the CEO of StoryBoats, remembers his ally Uddalak Gupta as a man of impeccable talent and unrelenting goodness

Antony Rajkumar Oct 18, 2022 12:59 PM

devika bulchandani

The Global CEO of Ogilvy World Wide, who was visiting the Mumbai office, broke into an impromptu dance along with Piyush Pandey who was playing the 'sapp'

exchange4media Staff Oct 17, 2022 4:59 PM


The ‘Dil Unka. Recipe Aapki’ campaign featuring Sonali Bendre talks of the benefits of ‘heart health’

exchange4media Staff Oct 17, 2022 10:28 AM


Ex-CMO of Motilal Oswal Ramnik Chhabra clarified that the campaign is the client's property after MullenLowe Lintas' Amer Jaleel accused them of 'blatantly' copying their creative 'mehnat'

exchange4media Staff Oct 17, 2022 7:18 AM


TVC for the brand's innovative product has been conceptualised and created by Ogilvy

exchange4media Staff Oct 15, 2022 4:00 PM


The #WeAreAmazon campaign showcases Amazon employees, associates, and partners

exchange4media Staff Oct 15, 2022 11:00 AM


The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’

exchange4media Staff Oct 15, 2022 7:49 AM


Despite two advisories from MIB, betting firm advertisements were still on air till October 8, TAM data reveals

Kanchan Srivastava Oct 14, 2022 8:43 AM


The paper calls for greater scrutiny and restraint in permitting descriptive trademarks to brands

exchange4media Staff Oct 13, 2022 12:03 PM


According to TAM data, digital has seen maximum growth in ad insertions for Jan to Sept '22 compared to 2020

Shantanu David Oct 13, 2022 8:54 AM

Aishwarya Rai Titan Ad

On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years

Sandhya Raghavan Oct 13, 2022 8:42 AM


The campus houses more than 2,000 of WPP’s employees

exchange4media Staff Oct 12, 2022 7:09 PM

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