Advertising News CRIC
Tanishq

In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls 

Neeta Nair Oct 20, 2020 9:00 AM

media monks

The captains of S4 Capital and MediaMonks speak about how the merger managed to scale up capabilities for the entity and helped it steer through the storms

Misbaah Mansuri Oct 20, 2020 8:58 AM

Sevenjackpots
Bajaj allianz

The campaign urges customers to smartly channelize their discretionary spends towards investing in life goals

exchange4media Staff Oct 19, 2020 7:14 PM

insurance

The brand has associated with 25 influencers including celebrities like Shilpa Shetty, Mandira Bedi, Sunil Chettri Yasmin Karachiwala, and Ranveer Allahabadia

exchange4media Staff Oct 19, 2020 4:59 PM

Peter England

Developed and executed in creative partnership with DDB Mudra, the central theme of the campaign is ‘beginning of good things with the perfect festive look’

exchange4media Staff Oct 19, 2020 3:40 PM

ronita Mitra

Guest Column: Ronita Mitra, Founder, Brand Eagle Consulting, writes why large, reputed, influential organisations need to come together to develop a combined strategy to address such situations

Ronita Mitra Oct 19, 2020 9:15 AM

columbia

Conceptualised and created in house, this campaign is an attempt to remind people that the war against COVID-19 is far from over

exchange4media Staff Oct 18, 2020 6:00 PM

Forever

The campaign has a 360-degree media focus that will include digital and conventional mediums

exchange4media Staff Oct 18, 2020 10:00 AM

Savlon

The campaign launched to mark Global Handwashing Day tells foot artist Swapna Augustine’s inspirational story to create awareness about hygiene

exchange4media Staff Oct 17, 2020 10:22 AM

The Voice Company

Guest Column: Bodhisatwa Dasgupta, Founder, The Voice Company, writes why as consumers of content, we need to stop making a big deal about the things that we may not agree with

Bodhisatwa Dasgupta Oct 17, 2020 9:35 AM

CenturyPly

The film has starred renowned artists Kharaj Mukherjee and Lopamudra Mitra along with others

exchange4media Staff Oct 17, 2020 9:23 AM

Kia

Themed as ‘so badass, it’s impossible to resist’, the TVC showcases Seltos as the ultimate trophy that the actor is fighting for

exchange4media Staff Oct 17, 2020 8:54 AM

Bata

The ‘Kick Out 2020’ TVC has been conceptualised by Contract Advertising

exchange4media Staff Oct 17, 2020 8:45 AM

Blue Star

The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms

exchange4media Staff Oct 17, 2020 8:28 AM