Advertising News
Yuvraj Singh

The digital film for #DumHaiTohYahanKhel campaign has been conceptualised by Edelman India

exchange4media Staff Jul 4, 2020 9:13 AM

jyotiLab

The brand started the campaign through BTL activities in May 2020, followed by Print ads in national dailies showcasing it’s ‘Made in India’ and ‘Made for India’ products

exchange4media Staff Jul 4, 2020 9:11 AM

ICICI Lombard

The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT

exchange4media Staff Jul 4, 2020 8:56 AM

maxbupa

The television commercial has been developed by Densu Impact and Isobar has crafted the digital film

exchange4media Staff Jul 4, 2020 8:43 AM

Club Mahindra

In the digital film ‘Mai Phir Aunga’, Ayushmann professes his love for India and its multi-dimensional attractions

exchange4media Staff Jul 4, 2020 8:33 AM

Fairness

Industry experts are mostly of the opinion that the name change brings up a whole new proposition for the brand

Dipali Banka Jul 3, 2020 9:12 AM

Creative Zone

In today's edition of e4m Creative Zone, we speak to Russell Barrett, CCO and Managing Partner, BBH India, on remote shoots and creating through constraints

Misbaah Mansuri Jul 3, 2020 7:48 AM

anupama

Guest Author: Anupama Ramaswamy, National Creative Director, Dentsu Impact, says women are never going to get to equality in office until they get to equality at home

Anupama Ramaswamy Jul 2, 2020 8:45 AM

titan

Conceptualised by Ogilvy, the 'Proud to be Me' campaign captures nuances of gender fluidity

exchange4media Staff Jun 29, 2020 4:09 PM

Govind Pandey

Govind Pandey, CEO, TBWA India, tells us how these times of adversity have transformed the creative process, the experience of pitching during lockdown, the agency’s work and more

Srabana Lahiri Jun 27, 2020 12:20 PM

unilevrCoke

The two brands, who are major forces in the advertising world, have cited hate speech, divisiveness and racist content on these platforms, as the reason behind their decision

exchange4media Staff Jun 27, 2020 10:06 AM

muthood

The campaign is a set of inspirational real-life stories narrated in the magical voice of Amitabh Bachchan

exchange4media Staff Jun 27, 2020 9:21 AM

Auto

TAM AdEx data reveals that on TV, the sector's ad volume per day has surged five-fold this June compared to May

Naziya Alvi Rahman Jun 26, 2020 9:18 AM

Ajay Gehlaut

Ajay Gahlaut, CCO and MD, Publicis Worldwide India, believes agencies will have to take their services up a notch in the game of survival as they transform into flatter organizations

Srabana Lahiri Jun 26, 2020 9:06 AM

Titus Upputuru

Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram

Titus Upputuru Jun 26, 2020 9:02 AM

cannes

On the awards front, Procter & Gamble took home the Brand Marketer of the Decade Award

Misbaah Mansuri Jun 26, 2020 9:01 AM