Advertising News
Samsung

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

Wakefit Brand Mascot BaaBaa

With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content

exchange4media Staff Sep 15, 2019 10:00 AM

Godrej Interio

Conceptualised by Contract Advertising, the campaign reminds people of the vital role played by their furniture in bringing a home alive

exchange4media Staff Sep 14, 2019 8:49 AM

Disha Patani for Aurelia

Conceptualised by Grey India, the campaign showcases Patani in multiple avatars and embraces the different colours of the festive season

exchange4media Staff Sep 14, 2019 8:38 AM

OLX

Launched in 7 different languages, the 360-degree brand campaign will run across TV, outdoor, digital, social media and radio

exchange4media Staff Sep 14, 2019 8:08 AM

Usha International

The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India

exchange4media Staff Sep 14, 2019 8:07 AM

Anushka Sharma Softline Leggings

Softline has rolled out the special campaign to promote its Comfort Fit Pocket Leggings

exchange4media Staff Sep 14, 2019 7:40 AM

Tiger ASICS

The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the brand’s founding philosophy – a sound mind in a sound body

exchange4media Staff Sep 13, 2019 3:10 PM

ad club

The awards, which honour excellence in creative and content, will be held on September 20, at the ITC Gardenia Hotel

exchange4media Staff Sep 11, 2019 1:17 PM

Bauli

The ‘Cake me chocolatey spin’ campaign has been conceptualized by L&K Saatchi & Saatchi and enriched with deep consumer insights

exchange4media Staff Sep 10, 2019 4:04 PM

Shaze

Along with the collection, the campaign will also be the first exposure to the brand’s new proposition 'Shine by Design'

exchange4media Staff Sep 10, 2019 3:18 PM

Body Shop

The brand also unveiled its first Television Commercial, featuring the actor

exchange4media Staff Sep 10, 2019 12:49 PM

Optima

The mandate includes driving traffic to Specsmakers’ digital assets, drive store visits and increase share of search

exchange4media Staff Sep 10, 2019 11:44 AM

Jalan

Jalan, Founder & Managing Director, Indigo Paints, talks about the brand’s journey, signing M S Dhoni as ambassador and the marketing strategies

Neethu Mohan Sep 10, 2019 8:27 AM

Max

The 360-degree campaign, which urges consumers to embrace their ‘real value’ while buying life insurance cover, will run across print, television, digital and social media platforms

exchange4media Staff Sep 9, 2019 5:26 PM

Madison

The account will be handled by the agency’s Bangalore unit – Madison Media Omega

exchange4media Staff Sep 9, 2019 3:20 PM