Advertising

Lalit Makhijani, Chief Marketing Officer, Godrej Properties, talks about the campaign ‘Easy Beginnings’, its integration and challenges involved

Noel Dsouza 07-June-2019

Conceptualised by Wieden + Kennedy, the campaign will also be seen across social, digital, PR, cinema and out-of-home over the next 8 weeks

exchange4media Staff 06-June-2019

OTT video market will grow from Rs 4464 crore in 2018 to Rs 11976 crore in 2023; Internet advertising is forecast to be worth Rs 18445 crore in 2023

exchange4media Staff 06-June-2019

Neville Shah, Executive Creative Director, Ogilvy West, tells us more about the production and execution of the ad campaign

Noel Dsouza 06-June-2019

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh 05-June-2019

Film showcases challenges consumers face with their smartphones, be it battery or limited camera capabilities, and highlights how HONOR 20 series will set new standards in these experiences

exchange4media Staff 04-June-2019

The film has been conceptualized by Max’s creative agency, JWT Bangalore.and is being widely promoted on YouTube, Facebook, and Instagram

exchange4media Staff 04-June-2019

Conceptualised by Leo Burnett, the TVC highlights the moments of physical pain that can halt the ambition of today's multi-tasking women

exchange4media Staff 04-June-2019

The ad tells the narrative of a mother who takes every care to ensure that her daughter carries out her duties of fasting and giving to the poor, and how her kindness is returned through her daughter

exchange4media Staff 04-June-2019

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza 04-June-2019

We saw huge hoardings of Narendra Modi all over Kashi, says a Varanasi resident

Anjali Thakur 04-June-2019

The theme has been conceptualized by Publicis Beehive and production managed by Puppet Pictures to take Ranveer Singh and Club Factory’s collaboration to the next level

exchange4media Staff 03-June-2019

Kirti will be the brand ambassador for the brand’s beauty vertical

exchange4media Staff 03-June-2019

During his tenure as Chief Patron at the Delhi Advertising Club (DAC), Chopra played critical role in drafting and implementing new policies

exchange4media Staff 03-June-2019

The film has been conceptualised by ADK Fortune and executed by Elements

exchange4media Staff 02-June-2019

An immersive 360-degree campaign is currently trending on social media platforms

exchange4media Staff 01-June-2019

The digital film portrays the feeling of brotherhood and camaraderie among friends and colleagues in an office establishment

exchange4media Staff 01-June-2019

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