Advertising
In a world where nuance gets lost amidst the rancor, it’s worth taking a look at what Gillette got right and what it may have missed
Misbaah Mansuri 22-January-2019
‘Prefect Sitare’ campaign aims at awarding kids for their outstanding performances in various fields
exchange4media Staff 21-January-2019
Rotimatic releases global integrated campaign to target the Indian diaspora across the world
exchange4media Staff 21-January-2019
Union Minister Smriti Irani, BJP MP Dr Subramanian Swamy, Republic TV’s Arnab Goswami to be among dignitaries speaking at the event
exchange4media Staff 21-January-2019
Over a quarter of regular milk drinkers in India are looking for milk with added nutrition, shows research by intelligence agency Mintel
exchange4media Staff 21-January-2019
The new TVC revolves around the theme that each person has within them an “inner Mahi” who can rise to the occasion, shoulder responsibilities and look out for the members of the family
exchange4media Staff 21-January-2019
Prashant Dhar, Vice President, Marketing, Ariston Thermo India Pvt Ltd, speaks about Racold's recently released marketing campaign #Showerdecision
The TVC adopts a game show format wherein three ambitious professionals are pushed into an uncomfortable choice between health and success
exchange4media Staff 21-January-2019
The #AadatBanaLo campaign has been conceptualised by Mirum Digital
exchange4media Staff 20-January-2019
Campaign encourages people to make smarter choices but also offers them something extra
exchange4media Staff 20-January-2019
Conceptualised by Crescent Communications, commercial focuses on innovative design of product
exchange4media Staff 19-January-2019
Created along with Dentsu Webchutney, ad revolves around Swiggy helping one to find an extra hour for things like spending time with Coco
exchange4media Staff 19-January-2019
The TVC takes forward the brand’s ‘It’s Time to Switch’ campaign and will be aired across electronic and digital mediums
exchange4media Staff 19-January-2019
Brands also cash in with images of their products from a decade ago and now
The TVC follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design
exchange4media Staff 16-January-2019
Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride
exchange4media Staff 16-January-2019
Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world
The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence
exchange4media Staff 16-January-2019
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