Internet Advertising News India CRIC

The TVC will be supported with a PAN-India print campaign as well

exchange4media Staff Dec 1, 2020 1:24 PM


The actor features in a new TVC that has been conceptualized by FCB India

exchange4media Staff Dec 1, 2020 1:09 PM

Nitin Bawankule

Bawankule, Head – Ad Sales, Star & Disney India, tells us how Sirius, an end-to-end suite of advanced advertising solutions from Star & Disney India, will help brands

Simran Sabherwal Dec 1, 2020 9:04 AM


The agency has now tapped sectors such as health and wellness, e-commerce and education

exchange4media Staff Nov 30, 2020 2:54 PM


The campaign has received more than 11 lakh viewers within a week

exchange4media Staff Nov 30, 2020 12:28 PM


The company can now be de-listed from the Australian Securities Exchange

exchange4media Staff Nov 30, 2020 9:03 AM

ad censorship

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television shouldn't be borne by TV ads alone

Misbaah Mansuri Nov 30, 2020 8:13 AM


The 360-degree campaign, conceptualized by Contract Advertising, showcases people from all walks of life exchanging dialogue with their amiable retail associate or employee

exchange4media Staff Nov 29, 2020 4:00 PM


The TVCs are out on TV, digital, social media, cloud platforms and CX interfaces

exchange4media Staff Nov 28, 2020 8:02 AM


The Onion hair oil TVC conceptualized by Korra Worldwide is a 25-second film and will be followed by shorter edit of 10 seconds, highlighting the product facet

exchange4media Staff Nov 28, 2020 7:39 AM


The Madras high court has also sought a response for censoring content aired on satellite channels

exchange4media Staff Nov 27, 2020 2:06 PM

R Balki

On day two of e4m Content Jam, adman and filmmaker R Balki, joined Nawal Ahuja, co-founder and director, exchange4media,  in a no-holds-barred conversation about the changing nature of ads

exchange4media Staff Nov 27, 2020 9:11 AM


The campaign celebrates trailblazing females who pursue their passions unapologetically

exchange4media Staff Nov 26, 2020 4:51 PM


ASCI in touch with gaming companies & their representatives for inputs on fair and effective gaming guidelines, Secretary-General Manisha Kapoor tells e4m

Javed Farooqui Nov 26, 2020 7:44 AM


Aamir Khan is the top celebrity featuring in ads this IPL, registering the highest ad volume seconds

exchange4media Staff Nov 25, 2020 3:39 PM


The campaign is an ode to TV who is playing different roles in our lives much like a family member

exchange4media Staff Nov 25, 2020 1:56 PM


The digital-focused media campaign highlights benefits of new online home loan platform

exchange4media Staff Nov 25, 2020 1:33 PM