Advertising

The campaign by European Women Alliance, the Brussels-based NGO, aims to combat preconceived idea that during their period, women are less able to physically & mentally carry out their projects

exchange4media Staff 27-March-2019

TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014

exchange4media Staff 27-March-2019

In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience

Dolly Mahayan 27-March-2019

The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers

Noel Dsouza 27-March-2019

The campaign delivers message of reliability and perks of booking hotels online over all other means of travel booking

exchange4media Staff 26-March-2019

Kumble, Former Captain of the India cricket team has lent voice to the campaign #sleeptoperform, highlighting the exhaustion children face while writing exams due to lack of sleep

exchange4media Staff 26-March-2019

The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends

Noel Dsouza 26-March-2019

All roads lead to the ITC Maratha, Mumbai this evening as the industry awaits launch event of these coveted lists of young talent and woman achievers

exchange4media Staff 26-March-2019

The campaign reminds us that this masala is an excellent elixir of traditional spices and will be reminiscent of their mother’s special recipe blend

exchange4media Staff 25-March-2019

The refreshed brand identity features a visual identity and tone of voice that is more optimistic, ambitious, lively and provocative

exchange4media Staff 25-March-2019

OPEN is introduced by Revv, a car subscription provider, with an aim to re-imagine mobility solutions for users’ needs

exchange4media Staff 25-March-2019

The new TVCs talk about no wallet top-up, UPI and instant bank to bank transfers and safety and security

exchange4media Staff 25-March-2019

Nalotia, Founder, CEO, Mo Mantra talks about his journey into the ever-evolving ad agency & what it takes to create an effective communicative ad agency

Noel Dsouza 25-March-2019

Highlighting the creativity and interconnectivity of the worldwide DDB team, the evolved logo was created internally by the DDB North America design team

exchange4media Staff 23-March-2019

The latest campaign for Women’s Horlicks by FCB India celebrates women who dared to follow their unconventional dreams & showed the world that they are not just mentally but physically strong too

exchange4media Staff 23-March-2019

Team Eighty Two Point Five Communications conceptualised the commercial to highlight the product benefits to consumers

exchange4media Staff 23-March-2019

Project #WhenYouLoveToExplore is an amalgamation of extensive R&D, Customer Clinics and Marketing Labs focused on chiseling the new SUV to resonate with the demands of new millennials and iGeneration

exchange4media Staff 23-March-2019

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza 20-March-2019

Sharma, Marketing Director, Blued India shares the message behind the new ad campaign launched just in time for Holi

Noel Dsouza 20-March-2019

The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels

exchange4media Staff 19-March-2019