
Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops
exchange4media Staff Mar 2, 2021 1:05 PM

TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients
exchange4media Staff Mar 2, 2021 12:46 PM

The ad shows how a little boy makes the festival of colours special for his elderly friend
exchange4media Staff Mar 2, 2021 11:16 AM

The first day of the event kicked off with sessions featuring industry biggies like Madonna Badger, Greg Orme, Nadja Bellan-White, Thomas Ranese, Todd Henry and Greg Hahn
Misbaah Mansuri Mar 2, 2021 8:25 AM

The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues
exchange4media Staff Mar 1, 2021 6:32 PM

Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM

Created by Wunderman Thomson, the campaign went live on television during the third test match between India and England on Feb 24
exchange4media Staff Feb 28, 2021 6:00 PM

The film has been conceptualised by Wunderman Thompson Mumbai
exchange4media Staff Feb 27, 2021 8:29 AM

The 5-part video series ‘Krunch Khao, Punch Dikhao’ has Sonu Sood depicting martial art forms from across the globe
exchange4media Staff Feb 27, 2021 8:08 AM

Video campaign #SheIsCompleteInHerself strives to invoke a sense of empathy among its audience and urges them to help those couples who are facing the issue of infertility
exchange4media Staff Feb 27, 2021 7:47 AM

The campaign celebrates the spirit of women and their collective journey of inspiring and championing each other
exchange4media Staff Feb 27, 2021 7:38 AM

In a webinar organized by ISA, in association with Free Press Journal and ABP Network, industry leaders discussed how the top brands will tackle the challenges of this pandemic and look beyond
exchange4media Staff Feb 25, 2021 9:20 AM

Adarsh Nair, Chief Product Officer, Airtel, talks about the ad tech platform that they have launched
Noel Dsouza Feb 25, 2021 8:54 AM

Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India
exchange4media Staff Feb 24, 2021 12:51 PM

The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021
exchange4media Staff Feb 23, 2021 5:58 PM

Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space
Misbaah Mansuri Feb 23, 2021 9:03 AM

With March nearing, BCCI does not have much time to take a final call on the venue as the broadcaster will need at least a month to make preparations for the execution and sell inventory
Naziya Alvi Rahman Feb 23, 2021 8:52 AM