Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance said the organ donation campaign will focus on creating awareness and breaking myths around it

Misbaah Mansuri Nov 6, 2019 8:10 AM

The campaign showcases embracing traditions and technology in a unique heartwarming way

exchange4media Staff Nov 5, 2019 4:38 PM

The Bengaluru-based start-up's subscriber base also doubled in a week

exchange4media Staff Nov 5, 2019 3:08 PM

The mobile-led interactive campaign for Big Billion Days reached almost 5 million users with a 2% click-through rate

exchange4media Staff Nov 5, 2019 12:09 PM

The gross profit for Sir Martin Sorrell’s S4 Capital has also gone up 50% to reach £42.1 million

exchange4media Staff Nov 5, 2019 9:40 AM

The TVC is being played upon a good media mix of lifestyle, entertainment and infotainment channels to shed spotlight on the brand's core ideology of being an ethical beauty brand

Misbaah Mansuri Nov 5, 2019 8:17 AM

The #ChangeWhatYouCan campaign calls upon Indians to champion the protection of the environment through EV adoption and lays the foundation for a positive societal change

exchange4media Staff Nov 4, 2019 7:14 PM

The campaign will continue for 25 Days comprising of around 2 lakhs sq ft across India

exchange4media Staff Nov 4, 2019 4:46 PM

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial

exchange4media Staff Nov 4, 2019 3:18 PM

As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India

exchange4media Staff Nov 4, 2019 2:42 PM

The campaign consists of three videos, and will run across TV and Social Media

exchange4media Staff Nov 4, 2019 1:08 PM

The digital film features actor Radhika Apte, celebrity chef Vikas Khanna, badminton player Parupalli Kashyap and digital influencer Shristi Dixit

exchange4media Staff Nov 4, 2019 12:48 PM

Ravindra Singh Negi, President, Havells India Ltd, talks about the strategy behind launching new range for personal grooming, appointing Vicky Kaushal as brand ambassador and more

exchange4media Staff Nov 4, 2019 8:35 AM

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts

Anjali Thakur Nov 4, 2019 8:09 AM

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

The campaign consists of a set of customised ‘Youtube Pre-Roll Ads’

exchange4media Staff Nov 3, 2019 4:00 PM

The brand communication has been rolled out on print, retail and digital formats to gain maximum traction and brand recall

exchange4media Staff Nov 3, 2019 10:00 AM

Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai

Shreshtha Verma Nov 2, 2019 9:35 AM

The campaign started with cricketer Rohit Sharma’s tweets; a custom Hashtag #EverythingEverywhere was also created

exchange4media Staff Nov 2, 2019 9:32 AM

Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC

exchange4media Staff Nov 1, 2019 9:14 AM