Advertising News
Revv Cars

The campaign is a series of three films showcasing examples of unpleasant situations while travelling and how Revv can enable a better experience

exchange4media Staff Dec 8, 2019 10:00 AM

Bajaj Finserv

The new #LoanFlexibleHai campaign running from December 1 to December 16, allows consumers to learn more about flexible loans by playing an interactive game

exchange4media Staff Dec 7, 2019 4:00 PM

Crompton Greaves TVC campaign

The ‘Perfect Hot Water’ campaign will be first launched on TV and amplified through other mediums across cities

exchange4media Staff Dec 7, 2019 8:38 AM

Anushka Sharma #HappyTweets campaign

The actor kick-started the campaign with a Tweet, sharing the customised #HappyTweets emoji

exchange4media Staff Dec 7, 2019 8:26 AM

LIC

The campaign will use both conventional & digital mediums; advertisements to be adapted in 11 languages

exchange4media Staff Dec 7, 2019 8:17 AM

Ayushmann Khurrana

The campaign ‘Kam Hawa, Wafers Zyaada and Flavours Wah Wah’ comprises three films and has been conceptualised & executed by Publicis Beehive

exchange4media Staff Dec 7, 2019 8:09 AM

Rohit Sharma Pollard

Star Sports unveils final TVC as part of campaign for Paytm India vs West Indies series

exchange4media Staff Dec 7, 2019 8:04 AM

Tarun Sinha OLX

Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering

Anjali Thakur Dec 6, 2019 8:46 AM

Sonal Dabral Cannes Lions 2020

For the first time, 53% of Presidents at Cannes Lions are women, up from 33% in 2019

exchange4media Staff Dec 6, 2019 7:56 AM

WPP

WPP has said that the return to shareholders will be executed via a share repurchase programme, expected to start soon

exchange4media Staff Dec 6, 2019 7:20 AM

Tata Motors Nexon EV

Alongside digital promotions, the brand is also looking at experiential marketing to promote the newly launched electric vehicle

Tasmayee Laha Roy Dec 5, 2019 9:11 AM

TAM Adex

According to TAM AdEx data, F&B services, personal care, healthcare and the auto sector were among the top five categories in Q2 2019

Sonam Saini Dec 5, 2019 8:22 AM

economy

The ad industry’s contribution to GDP is 0.4% and it has seen an overall growth of 10-15% in Q2, say industry heads

Tasmayee Laha Roy Dec 4, 2019 9:24 AM

OTT

While OTT players say they have been transparent in their measurements, other industry experts believe a credible cross-media measurement platform will encourage brands to advertise bigger

Shikha Paliwal Dec 4, 2019 8:59 AM

Tata Sky ‘Full Family Jingalala’  campaign

As a part of the campaign, three ad films have gone live on TV and digital platforms across India. The campaign conceptualised by Ogilvy India-West is also live on print and outdoor mediums

exchange4media Staff Dec 2, 2019 2:43 PM

Starmaker ad

The karaoke app with over 50 million users globally, offers multiple features including pitch, effects and rolling lyrics

exchange4media Staff Dec 2, 2019 12:48 PM

VOOT Kids app

The campaign film is created and directed by McCann Worldgroup India. A mix of TV, print, on-air, on-ground activations and digital outreach will drive the brand idea targeting 50-mn households

exchange4media Staff Dec 2, 2019 8:51 AM

Mochi Autumn Winter campaign

The campaign has been rolled out across social media, OOH, theatres, print and in-stores

exchange4media Staff Dec 1, 2019 10:00 AM

2baconil

The campaign film was made using the trending vertical video short story format on Facebook to send out a strong message to quit cigarettes this World Heart week

exchange4media Staff Nov 30, 2019 4:00 PM

Sandipan Mondal Zapr

At Advertising Club Bangalore's Knowledge Conclave, Sandipan Mondal, Founder & CEO of Zapr Media Labs, spoke about next-generation technology for real-time measurement

exchange4media Staff Nov 30, 2019 9:40 AM