Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

The ‘Can’t Get More Italian’ campaign will be amplified across digital platforms and OOH activations

exchange4media Staff Sep 16, 2019 4:39 PM

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery

exchange4media Staff Sep 16, 2019 3:53 PM

In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication

exchange4media Staff Sep 16, 2019 3:33 PM

Developed by Lowe Lintas, the campaign will run across traditional, digital and social media platforms

exchange4media Staff Sep 16, 2019 2:57 PM

Conceptualised by Lowe Lintas, the campaign film celebrates the strength, spirit and zest of modern and progressive Bengali women

exchange4media Staff Sep 16, 2019 2:53 PM

The TVC has been conceptualised by Wunderman Thompson

exchange4media Staff Sep 16, 2019 1:14 PM

1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness

exchange4media Staff Sep 16, 2019 12:41 PM

The campaign will use bus shelters to popularise the destinations that Air Asia is catering to

Noel Dsouza Sep 16, 2019 8:27 AM

Samsung’s latest ad film is centered around its Good Vibes app for the deaf-blind. Trivikram Thakore, Vice President, Samsung India, speaks to us about the idea behind the campaign and more

Misbaah Mansuri Sep 16, 2019 8:23 AM

The campaign has been conceptualised and created by Leo Burnett  

exchange4media Staff Sep 15, 2019 6:00 PM

With the affable and all-knowing BaaBaa the sheep, Wakefit's videos aim to distill the complex science of sleep in short, digestible and witty content

exchange4media Staff Sep 15, 2019 10:00 AM

The video campaign will run throughout the month of September

exchange4media Staff Sep 14, 2019 4:00 PM

Conceptualised by Contract Advertising, the campaign reminds people of the vital role played by their furniture in bringing a home alive

exchange4media Staff Sep 14, 2019 8:49 AM

Conceptualised by Grey India, the campaign showcases Patani in multiple avatars and embraces the different colours of the festive season

exchange4media Staff Sep 14, 2019 8:38 AM

Launched in 7 different languages, the 360-degree brand campaign will run across TV, outdoor, digital, social media and radio

exchange4media Staff Sep 14, 2019 8:08 AM

The campaign is also supported by BTL activations, including promotional scheme for trade partners, and in-shop promotions, across India

exchange4media Staff Sep 14, 2019 8:07 AM

Softline has rolled out the special campaign to promote its Comfort Fit Pocket Leggings

exchange4media Staff Sep 14, 2019 7:40 AM

The association will also see the India launch of the global #IMoveMe campaign – a contemporary expression of the brand’s founding philosophy – a sound mind in a sound body

exchange4media Staff Sep 13, 2019 3:10 PM