Conceptualised by Mondelez India & Ogilvy, the campaign has been rolled out for the newly launched Cadbury Chocobakes Cookies

exchange4media Staff Mar 3, 2020 12:58 PM

In his new role, Dabas will report directly to Chairman and CEO Prasoon Joshi

exchange4media Staff Mar 3, 2020 12:28 PM

The campaign has been conceptualized and executed by Taproot Dentsu

Misbaah Mansuri Mar 3, 2020 8:55 AM

The TVC will be featured and distributed across broadcast and online platforms

exchange4media Staff Mar 2, 2020 5:01 PM

The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness

exchange4media Staff Mar 2, 2020 4:39 PM

Conceptualised and created by BlueBot films, the cross-media ad campaign has been launched in Bangalore, Pune, Mumbai, Chennai, Hyderabad and Delhi-NCR

exchange4media Staff Mar 2, 2020 4:20 PM

From Pepsi to Macho innerwear, Samsung and Garnier Men, the actor has a kitty full of brands

exchange4media Staff Mar 2, 2020 3:44 PM

Guest Column: Arnab Mitra, Managing Director, LIQVD ASIA, shares his experiences on LIQVD ASIA completing seven years

Arnab Mitra Mar 2, 2020 12:49 PM

The campaign will be brought to life through seven TV Commercials in Hindi, Tamil and Telugu and will also be aired in Kannada, Oriya, Bengali and Marathi

exchange4media Staff Mar 2, 2020 12:36 PM

 The film, conceptualized by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices

exchange4media Staff Mar 1, 2020 11:24 PM

The innovative campaign showcases the relationship shared by the seven regional directors of the H.O.G community and what their Harleys mean to them

exchange4media Staff Mar 1, 2020 10:00 AM

The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

The TVC has been directed by Bollywood writer and director, Pradeep Sarkar and the creative agency, RK Swamy BBDO

exchange4media Staff Feb 29, 2020 1:06 PM

The campaign is has been released across digital channels with #LoveForever including Facebook, Instagram, YouTube & Twitter.

exchange4media Staff Feb 29, 2020 11:21 AM

On his visit to India, the Global CEO of Havas Creative talks about his sense of the India market, expectations from leaders here & his strategy of leading Havas Group's global creative business

Srabana Lahiri & Jeel Mehta Feb 28, 2020 11:23 AM

The brand will soon release a new TVC, conceptualised by Ogilvy, featuring Akshay Kumar

Nafisa Shaheen Feb 28, 2020 8:45 AM

The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion

exchange4media Staff Feb 27, 2020 7:16 PM

Eight industry icons to adjudge the most effective communication programmes that fight violence towards women

exchange4media Staff Feb 27, 2020 4:44 PM

While Profit After Tax stood at £707 million, WPP recorded £1561 million as operating profit in Q4

exchange4media Staff Feb 27, 2020 2:24 PM

Dynamic content, data and commerce remain strategic growth drivers for Starcom, said Sheehy, Starcom’s Global Brand President, during a conversation with exchange4media

Misbaah Mansuri Feb 27, 2020 8:10 AM