Advertising News

#ThankYouNurses campaign, led by a digital film, has been conceptualised by VMLY&R

exchange4media Staff Aug 24, 2020 3:07 PM


The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more

Misbaah Mansuri Aug 24, 2020 8:28 AM


The campaign put together by Wieden & Kennedy is a short film showing five retirees young at heart

exchange4media Staff Aug 23, 2020 10:00 AM


The #ContactlessCare digital video commercial depicts a new way of caring in such changing times

exchange4media Staff Aug 22, 2020 9:17 AM


The fully integrated campaign extends through outdoor, online, social, radio and customer communications

exchange4media Staff Aug 22, 2020 9:07 AM


As per data for Week 32, the total number of insertions by advertisers has increased by 4.75% against last week, brand insertions up 5.06%

exchange4media Staff Aug 21, 2020 9:24 AM

ad agency

exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms

Neeta Nair Aug 21, 2020 9:07 AM


Sharing perspectives on Pitch Madison Advertising Mid-Year Report, experts said while Digital & TV are leading in the recovery path, IPL and festive season will mark beginning of normalcy for AdEx

exchange4media Staff Aug 21, 2020 9:04 AM


We asked experts on their take on the spot, which has crossed a whopping 28 million views on YouTube

Misbaah Mansuri Aug 21, 2020 8:28 AM


The Pitch Madison Advertising Outlook H1 2020 highlights AdEx revival, increased FMCG spends, rise in OTT user base and other positive signs

exchange4media Staff Aug 20, 2020 9:43 AM

Hayden Scott

In this edition of e4m Creative Zone, we speak to Hayden Scott, Group Creative Director, Famous Innovations, on how the industry has been more productive & creative than ever in the last few months

Misbaah Mansuri Aug 20, 2020 9:18 AM


The Kolkata-based agency has been founded with a focus on eco-friendly e-com play, with consulting and education at its core

exchange4media Staff Aug 19, 2020 5:08 PM


In the Pitch Madison Advertising Report Mid-Year Review, over 20 advertisers in the Top 50 and 8 in the Top 10 are from FMCG sector

exchange4media Staff Aug 19, 2020 11:08 AM

Sam Balsara

Sam Balsara, Chairman and MD of Madison World, spoke about the challenges posed by Covid on businesses and AdEx at the unveiling of the Pitch Madison Advertising Mid-Year Report 2020

exchange4media Staff Aug 19, 2020 9:29 AM


The virtual unveiling of Pitch Madison Advertising Report saw a panel discussion with Amit Syngle, Rohit Gupta, Kunal Bahl, Shailesh Gupta, Avinash Pandey and Vikram Sakhuja

exchange4media Staff Aug 19, 2020 8:54 AM

Pitch Madison Report

The Pitch Madison Advertising Outlook H1 2020 says AdEx is expected to recover in H2 ‘20 and grow at 60-72% of the collapsed H1 or at 6-13% versus H2 ‘19

exchange4media Staff Aug 19, 2020 8:31 AM


According to the mid-year review of the report, the AdEx is expected to rebound in H2 and grow by 60-72%. It shrunk by 39% overall with the COVID-19 impact in H1

exchange4media Staff Aug 18, 2020 4:57 PM


The report will put the COVID-19 impact on AdEx into perspective, and also present a forecast for H2 2020

exchange4media Staff Aug 18, 2020 8:28 AM