The campaign along with the TVC will be promoted across digital and social media platforms

exchange4media Staff Jun 2, 2020 12:40 PM

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis

Tasmayee Laha Roy Jun 2, 2020 8:46 AM

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff May 31, 2020 8:00 PM

The launch film was conceptualied by Redmi Marketing team along with Momo Media

exchange4media Staff May 31, 2020 4:00 PM

Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways

exchange4media Staff May 31, 2020 10:00 AM

Brand unveils special initiative to encourage social distancing while greeting each other

exchange4media Staff May 30, 2020 10:16 AM

The film has been directed by Ravi Udyawar in consultation with teams from Reliance and McCann

exchange4media Staff May 29, 2020 2:01 PM

In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success

exchange4media Staff May 29, 2020 1:22 PM

The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM

The first campaign by IIFL Finance with Sharma is a public service message advising people on safety guidelines and rules to follow during lockdown

exchange4media Staff May 28, 2020 3:46 PM

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times

Santosh Padhi May 28, 2020 8:05 AM

The #NoRoomForError campaign promises the brand's intent to deliver a safe, seamless and comfortable living experience

exchange4media Staff May 27, 2020 10:00 PM

Several people reported it to the Advertising Standards Council of India (ASCI) for being insensitive towards the domestic helps

exchange4media Staff May 27, 2020 4:05 PM

Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary

exchange4media Staff May 27, 2020 9:07 AM

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM