Advertising

In a world where nuance gets lost amidst the rancor, it’s worth taking a look at what Gillette got right and what it may have missed

Misbaah Mansuri 22-January-2019

‘Prefect Sitare’ campaign aims at awarding kids for their outstanding performances in various fields

exchange4media Staff 21-January-2019

Rotimatic releases global integrated campaign to target the Indian diaspora across the world

exchange4media Staff 21-January-2019

Union Minister Smriti Irani, BJP MP Dr Subramanian Swamy, Republic TV’s Arnab Goswami to be among dignitaries speaking at the event

exchange4media Staff 21-January-2019

Over a quarter of regular milk drinkers in India are looking for milk with added nutrition, shows research by intelligence agency Mintel

exchange4media Staff 21-January-2019

The new TVC revolves around the theme that each person has within them an “inner Mahi” who can rise to the occasion, shoulder responsibilities and look out for the members of the family

exchange4media Staff 21-January-2019

Prashant Dhar, Vice President, Marketing, Ariston Thermo India Pvt Ltd, speaks about Racold's recently released marketing campaign #Showerdecision

Anjali Thakur 21-January-2019

The TVC adopts a game show format wherein three ambitious professionals are pushed into an uncomfortable choice between health and success

exchange4media Staff 21-January-2019

Campaign encourages people to make smarter choices but also offers them something extra

exchange4media Staff 20-January-2019

Conceptualised by Crescent Communications, commercial focuses on innovative design of product

exchange4media Staff 19-January-2019

Created along with Dentsu Webchutney, ad revolves around Swiggy helping one to find an extra hour for things like spending time with Coco

exchange4media Staff 19-January-2019

The TVC takes forward the brand’s ‘It’s Time to Switch’ campaign and will be aired across electronic and digital mediums

exchange4media Staff 19-January-2019

Brands also cash in with images of their products from a decade ago and now

Neethu Mohan 18-January-2019

The TVC follows the theme of turning your world upside down with the Aeroslim fan which flaunts a unique slim cylindrical design

exchange4media Staff 16-January-2019

Through the gripping and entertaining TVC, Bajaj portrays new features of the bike with its unique positioning of offering a ‘Jhatka Free’ ride

exchange4media Staff 16-January-2019

Actor Sidharth Malhotra celebrates his 34th birthday today, we take a look at his journey in the advertising world

Dolly Mahayan 16-January-2019

The campaign will be rolled out pan India across multiple touch-points and with a greater digital presence

exchange4media Staff 16-January-2019