Advertising
The campaign by European Women Alliance, the Brussels-based NGO, aims to combat preconceived idea that during their period, women are less able to physically & mentally carry out their projects
exchange4media Staff 27-March-2019
TAM AdEX Report: Insertions for political parties grew 14% on radio compared to the same period during previous general elections in 2014
exchange4media Staff 27-March-2019
In the survey conducted for the report, 53% respondents believe that mobile ads are more effective in reaching the right target audience
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The FCB Ulka creative team gives us insight into the ad campaign by Women’s Horlicks that showcases three strong women icons who have broken stereotypes whilst celebrating their path-breaking careers
The campaign delivers message of reliability and perks of booking hotels online over all other means of travel booking
exchange4media Staff 26-March-2019
Kumble, Former Captain of the India cricket team has lent voice to the campaign #sleeptoperform, highlighting the exhaustion children face while writing exams due to lack of sleep
exchange4media Staff 26-March-2019
The ad campaign by Mother’s Recipe produced two ad films drawing insight from the evolving consumer's tastes and leveraged on their change in behaviour and trends
All roads lead to the ITC Maratha, Mumbai this evening as the industry awaits launch event of these coveted lists of young talent and woman achievers
exchange4media Staff 26-March-2019
The campaign reminds us that this masala is an excellent elixir of traditional spices and will be reminiscent of their mother’s special recipe blend
exchange4media Staff 25-March-2019
The refreshed brand identity features a visual identity and tone of voice that is more optimistic, ambitious, lively and provocative
exchange4media Staff 25-March-2019
OPEN is introduced by Revv, a car subscription provider, with an aim to re-imagine mobility solutions for users’ needs
exchange4media Staff 25-March-2019
The new TVCs talk about no wallet top-up, UPI and instant bank to bank transfers and safety and security
exchange4media Staff 25-March-2019
Nalotia, Founder, CEO, Mo Mantra talks about his journey into the ever-evolving ad agency & what it takes to create an effective communicative ad agency
Highlighting the creativity and interconnectivity of the worldwide DDB team, the evolved logo was created internally by the DDB North America design team
exchange4media Staff 23-March-2019
The latest campaign for Women’s Horlicks by FCB India celebrates women who dared to follow their unconventional dreams & showed the world that they are not just mentally but physically strong too
exchange4media Staff 23-March-2019
Team Eighty Two Point Five Communications conceptualised the commercial to highlight the product benefits to consumers
exchange4media Staff 23-March-2019
Project #WhenYouLoveToExplore is an amalgamation of extensive R&D, Customer Clinics and Marketing Labs focused on chiseling the new SUV to resonate with the demands of new millennials and iGeneration
exchange4media Staff 23-March-2019
From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films
Sharma, Marketing Director, Blued India shares the message behind the new ad campaign launched just in time for Holi
The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels
exchange4media Staff 19-March-2019
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