Internet Advertising News India CRIC
Red Chief

Rahul Sharma, General Manager (Marketing), Red Chief, shared that after their association with the actor, the brand salience is on the rise among youth

exchange4media Staff May 3, 2021 5:22 PM

BL Agro campaign

The TVC created by Leads Brands Connect has been launched on the national TV channels. The company also rolled out its social media campaigns on various platforms

exchange4media Staff May 3, 2021 4:49 PM

Sevenjackpots
Taco Bell campaign

The campaign aims to invite consumers to start noticing the shape of a Taco in everyday life

exchange4media Staff May 2, 2021 6:00 PM

Hope Public Charitable Trust campaign

The under-construction project, spread over 10,000 square feet, was launched on 26 Jan 2020 but was soon hit by the lockdown, and construction and funding came to a standstill

exchange4media Staff May 2, 2021 4:00 PM

Fittr Campaign

The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13

exchange4media Staff May 1, 2021 8:22 AM

MOther Sparsh Campaign

Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign

exchange4media Staff May 1, 2021 8:18 AM

Ariel campaign

With this enlightening film on Kerala's 1st transgender doctor, the detergent brand celebrates these heroes who overcome the odds to #MakeItPossible

exchange4media Staff May 1, 2021 8:17 AM

Tarun Arora

Tarun Arora, CEO, Zydus Wellness Limited, shared insights on the brand evolution of Glucon-D and its communication strategy

Rasika Kiran Upasani Apr 30, 2021 8:35 AM

cheil

Marketing professionals are now using social media to amplify their stories of being exploited during Covid times by the industry's toxic work culture

Mansi Sharma Apr 30, 2021 8:06 AM

covid-19

In the light of two covid deaths of its employees, the agency has been criticised for allegedly asking its people to work from the office

exchange4media Staff Apr 29, 2021 1:21 PM

Swiggy uncle

Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand

Mansi Sharma Apr 29, 2021 9:25 AM

Storia ad

Advertising experts weigh in on the spot that had to face ire from the Congress party

Misbaah Mansuri Apr 29, 2021 9:02 AM

Maddys

The deadline for sending in the entries, across 60 odd categories, is May 15, 2021

exchange4media Staff Apr 28, 2021 7:14 PM

storia

Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office

exchange4media Staff Apr 28, 2021 1:14 PM

m&e industry

Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts

Naziya Alvi Rahman Apr 27, 2021 9:04 AM

Rita SahajPaul

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Abhijeet Dhar - Rob Bradley

Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers

Simran Sabherwal Apr 26, 2021 9:01 AM

MPL campaign

Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts

Mansi Sharma Apr 26, 2021 8:36 AM