Advertising News
Asian Paints

The campaign along with the TVC will be promoted across digital and social media platforms

exchange4media Staff Jun 2, 2020 12:40 PM

BARC

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

TV

The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis

Tasmayee Laha Roy Jun 2, 2020 8:46 AM

Stars

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

OTT

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

airtel

Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff May 31, 2020 8:00 PM

salmanKhan

Brand unveils special initiative to encourage social distancing while greeting each other

exchange4media Staff May 30, 2020 10:16 AM

Naye India ka Naya Josh

The film has been directed by Ravi Udyawar in consultation with teams from Reliance and McCann

exchange4media Staff May 29, 2020 2:01 PM

cannes

In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success

exchange4media Staff May 29, 2020 1:22 PM

ASCI

The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM

rohitsharma

The first campaign by IIFL Finance with Sharma is a public service message advising people on safety guidelines and rules to follow during lockdown

exchange4media Staff May 28, 2020 3:46 PM

Advertising

According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year

Sonam Saini May 28, 2020 9:12 AM

kent

Advertising experts note that brands need to take precautions to not seem insensitive or opportunistic in their communication

Misbaah Mansuri May 28, 2020 8:17 AM

Santosh Padhi

Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times

Santosh Padhi May 28, 2020 8:05 AM

stanza

The #NoRoomForError campaign promises the brand's intent to deliver a safe, seamless and comfortable living experience

exchange4media Staff May 27, 2020 10:00 PM

KentAd

Several people reported it to the Advertising Standards Council of India (ASCI) for being insensitive towards the domestic helps

exchange4media Staff May 27, 2020 4:05 PM

kent

Twitter users were enraged at the brand for supposedly implying that domestic help are unsanitary

exchange4media Staff May 27, 2020 9:07 AM

Nikhil Rungta

Nikhil Rungta, Country Manager, Verizon Media, believes that brands will need a form of ‘immunity marketing’ to strengthen their relationship with consumers in the coming months

Christina Moniz May 27, 2020 8:24 AM