Advertising News
BARC India

However, the total number of insertions for advertisers and brands has dropped by 4.05% and 6.1%, respectively

exchange4media Staff Jul 13, 2020 8:56 AM

brahm vasudeva

Colleagues remember Vasudeva as a courageous man whose demise leaves a void that will be difficult to fill

Misbaah Mansuri Jul 13, 2020 8:22 AM

sun pharma

The campaign features a one-minute TVC which is based on testimonials of 12 real-life patients who have recovered from cancer, heart attack and Covid-19 disease, among others

exchange4media Staff Jul 12, 2020 10:00 AM

spotify

The campaign highlights a growing culture in India where local users stream music that others across the world are listening to

exchange4media Staff Jul 11, 2020 6:00 PM

Savlon

The slice-of-life television commercial highlights the spray’s convenient and easy-to-use format

exchange4media Staff Jul 11, 2020 9:53 AM

Sunsilk

The film, conceptualised by Wunderman Thompson South Asia, has been released on TV and digital platforms

exchange4media Staff Jul 11, 2020 9:37 AM

Hyundai

The corporate brand anthem ‘Haq Hai Humara’ expresses gratitude to all frontline workers and citizens of the country for their contributions in the fight against COVID-19

exchange4media Staff Jul 11, 2020 9:28 AM

impact

On the panel were Prahlad Kakkar, Manish Bhatt, Santosh Padhi and Sambit Mohanty

exchange4media Staff Jul 10, 2020 11:33 AM

TAM

As per TAM AdEx-Television & Digital Advertising Report for Q1, the difference in TV ad volume between 2019 and 2020 is at a minimum for this June

exchange4media Staff Jul 10, 2020 9:08 AM

Thewomb

Kawal Shoor & Navin Talreja, Founding Partners of The Womb on remote shoots through Zoom, client budgets and shining on through the storms

Misbaah Mansuri Jul 9, 2020 8:45 AM

Jagran

Suresh Oberoi has lent his tranquilizing voice to the 3-min long video which talks about the changing nature of time

exchange4media Staff Jul 8, 2020 4:54 PM

Mark Read

The WPP CEO spoke at FICCI FRAMES 2020 about the importance of creating ‘silo-less solutions’ for the Indian market, the need to understand consumer behaviour in the context of Covid, and much more

exchange4media Staff Jul 8, 2020 8:34 AM

BARC

The advertisers category saw two new entrants -- Amazon.in and Ponds India in the top ten list

exchange4media Staff Jul 8, 2020 8:29 AM

Black Lives Matter

Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing tool

Misbaah Mansuri Jul 7, 2020 9:13 AM

TV ads

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data

exchange4media Staff Jul 7, 2020 8:51 AM

Vitamin D

Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics

Neeta Nair Jul 7, 2020 8:32 AM

Motilal

The campaign touchpoints include digital and social media, email and WhatsApp messaging

exchange4media Staff Jul 6, 2020 11:32 AM

adex

Experts say June saw a growth of 30-40% with broadcasters offering discounts and offers to attract advertisers. July likely to see up to 50-60 % growth compared to April-May

Naziya Alvi Rahman Jul 6, 2020 8:51 AM

Whatsapp

For the ‘It’s Between You’ campaign, WhatsApp collaborated with Director Gauri Shinde and BBDO India to create two 60-second ads

exchange4media Staff Jul 4, 2020 12:16 PM