Advertising

Sneha Walke-VP, Special Projects and South Head, exchange4Media, selected as Managing Committee member

exchange4media Staff 13-June-2019

Insertions in TV & Radio increased by 8% and 17% respectively, compared to 2014 general elections

exchange4media Staff 13-June-2019

Conceptualised and created by Leo Burnett India, the campaign says ‘No Tweet Is Too Small, When We Tweet Together’

exchange4media Staff 12-June-2019

The digital video campaign #CricketDateWithDad leverages father-children relationship close on the heels of Father’s Day and is in sync with the Cricket World Cup

exchange4media Staff 12-June-2019

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza 12-June-2019

According to a study by Nestaway, safety & housing are the top concerns for women (49%) and about 13% of women considered finding a house in a safe locality as their biggest concern

exchange4media Staff 11-June-2019

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza 11-June-2019

The campaign is based on a universal truth - children have the ability to turn anything into a game with their imagination

exchange4media Staff 10-June-2019

The ad urges fans to keep their lucky jersey that they wore while watching 2011 final match sans stains

exchange4media Staff 10-June-2019

Ramchandani, Co-Founder, Chief Creative Officer, Blink Digital talks about their campaign entries and expectations for Cannes Lions 2019

Noel Dsouza 10-June-2019

The ‘Trend Your Luck’ campaign will run through the month on Hotstar, YouTube and Trends’ social media channels

exchange4media Staff 08-June-2019

Lalit Makhijani, Chief Marketing Officer, Godrej Properties, talks about the campaign ‘Easy Beginnings’, its integration and challenges involved

Noel Dsouza 07-June-2019

Conceptualised by Wieden + Kennedy, the campaign will also be seen across social, digital, PR, cinema and out-of-home over the next 8 weeks

exchange4media Staff 06-June-2019

OTT video market will grow from Rs 4464 crore in 2018 to Rs 11976 crore in 2023; Internet advertising is forecast to be worth Rs 18445 crore in 2023

exchange4media Staff 06-June-2019

Neville Shah, Executive Creative Director, Ogilvy West, tells us more about the production and execution of the ad campaign

Noel Dsouza 06-June-2019

In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh 05-June-2019

Film showcases challenges consumers face with their smartphones, be it battery or limited camera capabilities, and highlights how HONOR 20 series will set new standards in these experiences

exchange4media Staff 04-June-2019

Advertisment

Advertisment

Advertisment

Advertisment

Advertisment