Advertising News
Kim Larson

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

Dove tvc

Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes

exchange4media Staff Sep 20, 2019 8:33 AM

Rohit Gupta

Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM

Amitabh Bachchan

The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH

exchange4media Staff Sep 19, 2019 1:59 PM

Sidharth Rao

Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories

Misbaah Mansuri Sep 19, 2019 8:54 AM

Dabang Delhi Bura Na Maano

Conceptualised by Turmeriq Integrated Marketing Solutions, the campaign videos generated 3 lakh views across social media platforms

exchange4media Staff Sep 18, 2019 3:59 PM

Estrolo

The Hyderabad-based brand has roped in the Indian pacer for its denim range of jeans and shirts

exchange4media Staff Sep 18, 2019 2:35 PM

DShivakumar

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

Change in the role of a Creative Director

Advertising industry experts say that data and analytics tools won’t curb creativity, in fact, creative directors can leverage these marketing tools to reach out better to their target audience

Noel Dsouza Sep 17, 2019 8:24 AM

Delmonte

The ‘Can’t Get More Italian’ campaign will be amplified across digital platforms and OOH activations

exchange4media Staff Sep 16, 2019 4:39 PM

Oppo

With OPPO’s omni-channel marketing strategy, the integrated campaign is live across TV, digital and social media platforms like Facebook, Twitter and YouTube  

exchange4media Staff Sep 16, 2019 4:27 PM

Hero

The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery

exchange4media Staff Sep 16, 2019 3:53 PM

Nicotex

In addition to a TV commercial, this campaign will leverage multiple digital mediums to amplify communication

exchange4media Staff Sep 16, 2019 3:33 PM

Sebamed

Developed by Lowe Lintas, the campaign will run across traditional, digital and social media platforms

exchange4media Staff Sep 16, 2019 2:57 PM

Tanishq Aishani Collection

Conceptualised by Lowe Lintas, the campaign film celebrates the strength, spirit and zest of modern and progressive Bengali women

exchange4media Staff Sep 16, 2019 2:53 PM

times ooh

1,274 passengers were surveyed as part of the study that provides insights into traveller demographics, lifestyle, behaviour and ad effectiveness

exchange4media Staff Sep 16, 2019 12:41 PM

Air Asia OOH Campaign

The campaign will use bus shelters to popularise the destinations that Air Asia is catering to

Noel Dsouza Sep 16, 2019 8:27 AM