The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

Anjali Thakur Sep 23, 2019 8:44 AM

At Advertising Club Bangalore’s Big Bang Awards 2019, Pandey, Director, Corcoise Films, spoke on the theme of ‘Breaking the rules’

exchange4media Staff Sep 23, 2019 8:39 AM

The Jeep Compass campaign has been conceptualised and executed by Digitas India, and has seven short videos

exchange4media Staff Sep 21, 2019 4:00 PM

The campaign is a 360-degree programme led by two TVCs, and supported by a communication plan that includes TV, Cinema, Print, Digital and OOH

exchange4media Staff Sep 21, 2019 9:06 AM

The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja

exchange4media Staff Sep 21, 2019 8:49 AM

The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations

exchange4media Staff Sep 21, 2019 8:46 AM

The film captures the enigmatic and rebellious youth spirit as they break the rules and shatter stereotypes

exchange4media Staff Sep 21, 2019 8:46 AM

The campaign, which comprises two advertisements, is live on digital and OOH platforms

exchange4media Staff Sep 21, 2019 8:38 AM

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

exchange4media Staff Sep 21, 2019 8:11 AM

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes

exchange4media Staff Sep 20, 2019 8:33 AM

Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM

The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH

exchange4media Staff Sep 19, 2019 1:59 PM

Around 15 billboards along the flyway are lying vacant

Anjali Thakur Sep 19, 2019 9:04 AM

Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories

Misbaah Mansuri Sep 19, 2019 8:54 AM

Conceptualised by Turmeriq Integrated Marketing Solutions, the campaign videos generated 3 lakh views across social media platforms

exchange4media Staff Sep 18, 2019 3:59 PM

The Hyderabad-based brand has roped in the Indian pacer for its denim range of jeans and shirts

exchange4media Staff Sep 18, 2019 2:35 PM

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM

Pepsi, Doritos and Cadbury are some brands following the trend

Nafisa Shaheen Sep 17, 2019 8:45 AM