Advertising News
bandhan bank

Three short films reveal the bank's resolution to make others' wishes come true on its 5th anniversary

exchange4media Staff Aug 13, 2020 11:49 AM

nescafe

Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube

Misbaah Mansuri Aug 13, 2020 7:40 AM

IAS

Channel Science helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-suitable and performance-optimized

exchange4media Staff Aug 12, 2020 11:08 AM

Sara Ali Khan

On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements

Noel Dsouza Aug 12, 2020 9:21 AM

e4m Creative Zone, Ranjit Raina, CEO, Geometry Encompass

In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more

Misbaah Mansuri Aug 12, 2020 8:22 AM

mfine

The campaign for the online doctor consultation app talks of Rakhis embedded with QR codes, which lead users to specific pages of specialist doctors or health check-ups

exchange4media Staff Aug 11, 2020 4:31 PM

tata

#SpiceUpYourHealth TVC will be launched in Hindi, Marathi & Bengali and will be rolled-out using a creative mix of marketing mediums including print, broadcast, and digital

exchange4media Staff Aug 10, 2020 2:51 PM

Crompton

The campaign has been conceptualised by BBDO India and will be launched on television; will further be amplified through various other mediums of the media

exchange4media Staff Aug 10, 2020 1:47 PM

onam

Advertising volume/revenue might not be better than the last onam, but it is definitely expected be better than the last few months

Sonam Saini Aug 10, 2020 9:05 AM

rapido

The film highlights various safety measures Rapido is taking to ensuring a safe ride for users

exchange4media Staff Aug 9, 2020 4:00 PM

cadbury

#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy

exchange4media Staff Aug 9, 2020 10:00 AM

mint

The TVC beautifully encapsulates the emotions of a young couple on their first date

exchange4media Staff Aug 8, 2020 9:33 AM

ttaneyeplus

Created by Wavemaker, the campaign educates everyone about the presence of harmful blue light in electronic gadgets

exchange4media Staff Aug 8, 2020 9:19 AM

Creative Zone, Garima Khandelwal,  CCO, Mullen Lintas

In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more

Misbaah Mansuri Aug 7, 2020 8:39 AM

BARC

Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30

exchange4media Staff Aug 7, 2020 8:12 AM