We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook

Misbaah Mansuri Mar 9, 2020 8:45 AM

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

Kotwani is believed to be taking up a new assignment in the next few months

Naziya Alvi Rahman Mar 9, 2020 7:47 AM

The campaign starring the Indian track & field legend, the campaign #WomenInspireWomen salutes amazing Indian women who have been breaking barriers

exchange4media Staff Mar 8, 2020 4:05 PM

The campaign has body-positive influencers - Sakshi Sindwani and Neha Parulkar - having a fun conversation about cringe-worthy comments that people have made on their physique

exchange4media Staff Mar 7, 2020 6:00 PM

The 16-year-old will soon take over the brand’s Instagram page to showcase her take on the sport and the philosophy of SWAG

exchange4media Staff Mar 7, 2020 9:21 AM

Crafted by BBDO, the campaign will be driven across the platforms of TV, digital and social media

exchange4media Staff Mar 7, 2020 9:21 AM

Conceived by Famous Innovations, the campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

exchange4media Staff Mar 7, 2020 9:20 AM

The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt

exchange4media Staff Mar 7, 2020 9:12 AM

The latest ad for RIO-Heavy Duty Pads delivers a powerful message about women suffering from heavy menstrual flow

exchange4media Staff Mar 7, 2020 9:07 AM

Customer engagement is at the heart of Max's #HoliApnoWali campaign, conceptualised by Lightstream

exchange4media Staff Mar 7, 2020 9:06 AM

The digital film showcases the love and appreciation of a mother by her children on the occasion of Women’s Day

exchange4media Staff Mar 7, 2020 8:50 AM

Easyday Club is the neighbourhood food and grocery chain by Future Group

exchange4media Staff Mar 6, 2020 3:56 PM

The 6 week-long campaign will engage with fans across the country through a mass media outreach leveraging digital and social media platforms

exchange4media Staff Mar 6, 2020 3:42 PM

The campaign, conceptualized and crafted by DDB Mudra Group, has been rolled out across TV, outdoor, print, radio and digital

exchange4media Staff Mar 6, 2020 3:10 PM

The campaign films bring the top 3 Bhojpuri film stars together in different avatars

exchange4media Staff Mar 6, 2020 12:33 PM

Sanon will feature in a campaign film conceptualised by Brand David for Vivel's cooling portfolio of soaps and body washes

exchange4media Staff Mar 5, 2020 6:38 PM

Details with regards to the Abby Awards are currently being finalized and will be announced shortly

exchange4media Staff Mar 5, 2020 3:29 PM

The event which was scheduled to take place from April 2-4 this year has reportedly been postponed due to several international speakers cancelling their speaking engagements

exchange4media Staff Mar 4, 2020 7:59 PM

This is the first-ever endeavour for rewarding 'green advertising'

exchange4media Staff Mar 4, 2020 11:24 AM