The film has been new film conceptualized by BBDO. It urges mothers to be the changemakers of the society and hence relook at the way they raise their sons

exchange4media Staff 27-January-2019

Conceptualised by WATConsult. the campaign aims to bring about behavioural change among the audience by influencing them to ask safety-related questions first while purchasing a vehicle

exchange4media Staff 26-January-2019

Ahead of 2019 elections, MIB has decided to revise the advertisement rates leading to an increase in rates of around 11% over the rates of 2017.

exchange4media Staff 26-January-2019

The campaign features actor Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time

exchange4media Staff 26-January-2019

J Walter Thompson and DViO Digital Pvt Ltd together create campaign on occasion of Republic Day

exchange4media Staff 25-January-2019

Southify offers two critical services for national TV commercials – Script trans-creation and Voice Post production in the South Indian languages

exchange4media Staff 25-January-2019

Comprising of four short videos based around a common theme, the video campaign highlighted the importance of investing in an ELSS tax-saving scheme

exchange4media Staff 25-January-2019

The app that was launched earlier this month gives a host of exciting, customised offers every day, that can be easily redeemed at any McDonald’s restaurant across India

exchange4media Staff 25-January-2019

Launched to mark National Girl Child Day, the anthem created by artistes Dee MC & Simi Talsania builds on the cause of girl child education through celebration of unconventional career choices

exchange4media Staff 24-January-2019

The campaign for the series, starting January 23, underlines the face-off between two of cricket’s modern-day greats

exchange4media Staff 24-January-2019

We asked industry observers who they think did it better

exchange4media Staff 24-January-2019

The event was conceptualised and deployed by Publicis Entertainment, and saw a large number of PUBG enthusiasts taking part

exchange4media Staff 23-January-2019

A series of 5 television ads highlights the concept of customization wherein every detail can be tailored to the customer's taste

exchange4media Staff 23-January-2019

The video is the fourth in the ‘Myntra Unforgettables’ series that celebrates passionate individuals, helping them accomplish the unbelievable

exchange4media Staff 23-January-2019

A new TVC, a new packaging and an innovative sampling strategy with Swiggy, Das, Marketing Head of Tata Global Beverages tells us more about what’s the latest on Tata Tea Gold

Simran Sabherwal 23-January-2019

The new CEO of Mullen Lintas chats exclusively with exchange4media on taking on the role, his vision for the agency and more

Misbaah Mansuri 23-January-2019

The #UriDeceptiveStrikes video garnered about 2,00,000 views in just 5 hours after its release on YouTube and trended on Twitter organically

exchange4media Staff 22-January-2019

Conceptualised by Ogilvy, the new ad film underlines the dual benefits of Combiflam® ICYHOT™ and highlights how it is the ‘strong reply to strong pain’

exchange4media Staff 22-January-2019

The campaign highlights the benefits of preventive healthcare

exchange4media Staff 22-January-2019

The campaign has been conceptualised by Leo Burnett India

exchange4media Staff 22-January-2019