The brand has maintained top-of-mind recall in the food delivery category with its humorous ads across television, print and digital in the last year

Misbaah Mansuri Jan 27, 2020 8:21 AM

The company looks forward to the value the star cricketer will add to its brand message

exchange4media Staff Jan 25, 2020 4:54 PM

#YeTohCertainHai campaign has gone live pan India across hoardings, OOH, Digital and Radio

exchange4media Staff Jan 25, 2020 11:42 AM

The matrimonial portal has partnered with McCann Worldgroup for the campaign

exchange4media Staff Jan 25, 2020 8:41 AM

Conceptualized by Leo Burnett, the integrated campaign is being promoted on television, OOH, digital and social media

exchange4media Staff Jan 25, 2020 8:23 AM

The brand's 'Happy Tummy for a Happy You' campaign aims to create awareness about the importance of fibre rich diet for a healthy gut

exchange4media Staff Jan 25, 2020 8:22 AM

It urges all mobile phone users in the country to pause, think and send the ‘Back’ emoji to verify the authenticity of a forwarded message before sharing it with others

exchange4media Staff Jan 25, 2020 8:21 AM

The Rakshakaran Hero campaign TVC, conceived by FCB Ulka, will run on TV, Digital and Outdoor platforms for a month during the India-Australia Cricket Series

exchange4media Staff Jan 25, 2020 8:09 AM

The Get Your Racquet On campaign for Australian Open 2020 encourages people to book an Open Court Session

exchange4media Staff Jan 25, 2020 8:08 AM

The composition talks about how we can empower girls with education and help them rise above inequality

exchange4media Staff Jan 24, 2020 7:22 PM

The newly introduced exchange4media OOH 40 Under 40 event will be held on March 12 at Taj Santacruz, Mumbai

exchange4media Staff Jan 23, 2020 2:20 PM

Sudhakara, Managing Director, Vyoma Media, talks about Vyoma’s partnership with ZEEL for building Self Ticketing Zones at Mumbai railway stations, the scope of DOOH, challenges and more

Neethu Mohan Jan 23, 2020 1:49 PM

The clothing line with detachable bags sends out a strong message on #BeatPlasticPollution

exchange4media Staff Jan 23, 2020 11:51 AM

Piyush Pandey, Worldwide Chief Creative Officer and Executive Chairman, Ogilvy & Mather, says it is the width of the work done by the agency across categories that has helped O&M ace at the awards

Misbaah Mansuri Jan 23, 2020 9:19 AM

In a chat with exchange4media, Prasanth Kumar, CEO, GroupM, says when the market sentiment was poor, advertising did not come to a standstill but was done smartly enough to suit the needs of the time

Tasmayee Laha Roy Jan 23, 2020 8:14 AM

The campaign aims to highlight the fact that in spite of being so different in terms of culture, tradition and lifestyle, India as a whole continues to stand united in their patriotism

exchange4media Staff Jan 22, 2020 12:00 PM

The campaign conceptualised and executed by BBH India consists of 4 teasers films and a TVC/digital film

exchange4media Staff Jan 21, 2020 6:49 PM

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

exchange4media Staff Jan 21, 2020 6:03 PM

The guidelines will lend assistance to advertisers for appropriate and correct usage of reference to awards or rankings in advertising; to ensure that their claims are not misleading

exchange4media Staff Jan 21, 2020 12:18 PM

The key communication of the campaign revolves around how women should embrace their true selves

exchange4media Staff Jan 21, 2020 10:39 AM