As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year

exchange4media Staff May 26, 2021 9:07 AM

The creatives showcase the smart use of names auto companies to spread awareness and the importance of getting vaccinated

exchange4media Staff May 25, 2021 5:03 PM

The campaign recognises everyday heroes while encouraging customers to follow in their footsteps

exchange4media Staff May 25, 2021 12:46 PM

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language

exchange4media Staff May 24, 2021 12:38 PM

DJ Sons Consumer Goods leads in Print, while Amar Tea (Society Tea) tops the category in Radio, for the period Jan- May’21

exchange4media Staff May 24, 2021 10:12 AM

The list features some of the best works centred on Mother's Day, Eid-ul-Fitr, mental health awareness and India's Covid fight

Mansi Sharma May 24, 2021 8:43 AM

Cannes jury member and Lowe Lintas CCO Prateek Bhardwaj says that he hopes to see real work that offers real solutions at the fest this year

Misbaah Mansuri May 24, 2021 8:37 AM

With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts

Javed Farooqui May 24, 2021 8:36 AM

The digital campaign employs a humorous story-telling approach to introduce cryptocurrencies like Bitcoin as the latest must-have investment for Indian investors

exchange4media Staff May 23, 2021 6:00 PM

Conceptualised by Chimp&z Inc, the campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes

exchange4media Staff May 23, 2021 4:00 PM

The campaign throws light on the need for spacious homes in the new normal with features like open decks, garden spaces, and other amenities

exchange4media Staff May 22, 2021 8:00 AM

Conceptualized by Wunderman Thompson, the campaign showcases successful sellers who are growing their businesses with Meesho and earning higher profits than before

exchange4media Staff May 22, 2021 7:56 AM

The other agencies pitching for this account included—Publicis, PHD and IPG

Ruhail Amin May 21, 2021 9:05 PM

The agency has submitted its work for World For All Animal Care & Adoptions and Wow Skin Science

Misbaah Mansuri May 21, 2021 8:35 AM

Pandey will start in his new role effective 1 June 2021

exchange4media Staff May 21, 2021 7:32 AM

Mogae Group Founder and Chairman Goyal opens up on why he leaned towards Rediffusion particularly, how the merger will resonate culturally, and more

Misbaah Mansuri May 20, 2021 8:58 AM

Shreyansh Innovations Founder Shreyansh Baid shares the challenges between the idea and execution of Manyavar's recent ad campaign, the impact of IPL suspension on the industry, and more

Misbaah Mansuri May 19, 2021 8:45 AM

While this campaign may seem like an antithetical way to launch a new brand positioning, it recognizes creativity is the most powerful when it's unexpected

exchange4media Staff May 18, 2021 12:34 PM

As part of the mandate, the agency will provide ATL, BTL, and Digital creative services to ASCI along with strategic support for campaign development and audience outreach programs

exchange4media Staff May 17, 2021 10:39 AM