Internet Advertising News India
At the 20th edition of the e4m Conclave, Per Pedersen, Founder & Creative at by The Network, shared key lessons for agencies to survive and stay relevant
exchange4media Staff Jan 19, 2021 8:43 AM
Spending of CSR funds for carrying out awareness campaigns, programmes or public outreach campaigns on Covid-19 vaccination programme is an eligible CSR activity, stated the latest MCA notification
exchange4media Staff Jan 16, 2021 2:47 PM
Total expenses were reported at Rs 8,996 cr compared to Rs 7002.29 cr in the previous fiscal
exchange4media Staff Jan 16, 2021 9:08 AM
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
exchange4media Staff Jan 16, 2021 8:29 AM
Conceptualized by Wunderman Thompson, this campaign encourages children to learn good values and habits through playful fun
exchange4media Staff Jan 16, 2021 7:52 AM
BIG FM RJs will interview a talking Parrot who will respond to the RJ on the issue
exchange4media Staff Jan 14, 2021 5:41 PM
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health
exchange4media Staff Jan 12, 2021 4:56 PM
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner
exchange4media Staff Jan 12, 2021 11:15 AM
Industry observers weigh in on the ad war and who actually gains from this one
Misbaah Mansuri Jan 12, 2021 10:20 AM
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders
Mithila Saraf Jan 12, 2021 8:32 AM
At by The Network, ^atom will be the exclusive partner representing India and South Asia
Neeta Nair Jan 12, 2021 8:28 AM
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
exchange4media Staff Jan 12, 2021 8:16 AM
Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world
exchange4media Staff Jan 11, 2021 11:47 AM
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM
The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well
Noel Dsouza Jan 11, 2021 8:19 AM
The digital film is developed on the insight that millennials spend too much time today trying to find what to watch
exchange4media Staff Jan 9, 2021 7:08 AM
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution
Misbaah Mansuri Jan 7, 2021 8:15 AM
In this campaign, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection
exchange4media Staff Jan 6, 2021 2:06 PM
The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal
exchange4media Staff Jan 6, 2021 10:33 AM
