Advertising News
The campaign has been conceptualised and created by Leo Burnett India
exchange4media Staff Aug 13, 2020 12:39 PM
Three short films reveal the bank's resolution to make others' wishes come true on its 5th anniversary
exchange4media Staff Aug 13, 2020 11:49 AM
Admen weigh in on the McCann ad on optimism during bleak times that has garnered over 6 million views on YouTube
Misbaah Mansuri Aug 13, 2020 7:40 AM
Channel Science helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-suitable and performance-optimized
exchange4media Staff Aug 12, 2020 11:08 AM
On her 25th birthday, we analysed how brands from Veet to JBL have queued up to leverage Sara Ali Khan's star power, making her one of the rising stars of celebrity brand endorsements
Noel Dsouza Aug 12, 2020 9:21 AM
In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more
Misbaah Mansuri Aug 12, 2020 8:22 AM
The campaign for the online doctor consultation app talks of Rakhis embedded with QR codes, which lead users to specific pages of specialist doctors or health check-ups
exchange4media Staff Aug 11, 2020 4:31 PM
The campaign will also be promoted on social media through Facebook and Instagram
exchange4media Staff Aug 11, 2020 4:08 PM
#SpiceUpYourHealth TVC will be launched in Hindi, Marathi & Bengali and will be rolled-out using a creative mix of marketing mediums including print, broadcast, and digital
exchange4media Staff Aug 10, 2020 2:51 PM
The campaign has been conceptualised by BBDO India and will be launched on television; will further be amplified through various other mediums of the media
exchange4media Staff Aug 10, 2020 1:47 PM
Advertising volume/revenue might not be better than the last onam, but it is definitely expected be better than the last few months
Sonam Saini Aug 10, 2020 9:05 AM
The film highlights various safety measures Rapido is taking to ensuring a safe ride for users
exchange4media Staff Aug 9, 2020 4:00 PM
#KahanGayiCadbury campaign has been conceptualized by Mondelez India & Ogilvy
exchange4media Staff Aug 9, 2020 10:00 AM
The TVC beautifully encapsulates the emotions of a young couple on their first date
exchange4media Staff Aug 8, 2020 9:33 AM
Created by Wavemaker, the campaign educates everyone about the presence of harmful blue light in electronic gadgets
exchange4media Staff Aug 8, 2020 9:19 AM
In today's edition of e4m Creative Zone, we speak to Garima Khandelwal, CCO, Mullen Lintas on creativity in Covid times, executional barriers and more
Misbaah Mansuri Aug 7, 2020 8:39 AM
Wheel Active 2 in 1 replaced Surf Excel Easy to become the leading brand of Week 30
exchange4media Staff Aug 7, 2020 8:12 AM
