Advertising
The product is inspired by analysis of consumption of batteries in Indian households
exchange4media Staff 02-April-2019
The campaign 'Kisi Ki Life Ka Paytm Bano' elevates the brand to a higher plane as an enabler by showcasing individuals who use the Paytm app to help others in times of need
exchange4media Staff 02-April-2019
Under Ola’s ‘My Ride. My Cause’ programme, users will be able to contribute Re 1 per ride; proceeds to go for toilets for 20,000 people
exchange4media Staff 02-April-2019
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Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai
In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu
Shweta Raaj Singh 02-April-2019
From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands
As a prank, announced the launch of India’s first Game of Thrones-themed hotel
exchange4media Staff 01-April-2019
Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata
exchange4media Staff 01-April-2019
The brand along with Tamil actor Sathish Muthukrishnan prank people across the city in a bid to distinguish the ‘Fool’ from the ‘Cool’
exchange4media Staff 01-April-2019
The account will be handled out of Lowe Lintas Bangalore and the scope entails building on and offline brand campaigns
exchange4media Staff 01-April-2019
The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge
exchange4media Staff 01-April-2019
The campaign constitutes of three films featuring Amitabh Bachchan and an aquatic creature symbolizing embarrassments that customers face when they adopt shortcuts while building house
exchange4media Staff 01-April-2019
Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not
We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League
The ‘Hero banna hai toh MPL khelna’ TVC showcases a masala Bollywood feature film like atmosphere full of fun, adventure and music and over 500 actors and dancers
exchange4media Staff 30-March-2019
The film will be promoted on TV, Hotstar, cinema halls and social media platforms
exchange4media Staff 30-March-2019
Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance
Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season
Tasmayee Laha Roy 29-March-2019
Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity
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