Internet Advertising News India CRIC
per pedersen

At the 20th edition of the e4m Conclave, Per Pedersen, Founder & Creative at by The Network, shared key lessons for agencies to survive and stay relevant

exchange4media Staff Jan 19, 2021 8:43 AM

covid 19

Spending of CSR funds for carrying out awareness campaigns, programmes or public outreach campaigns on Covid-19 vaccination programme is an eligible CSR activity, stated the latest MCA notification

exchange4media Staff Jan 16, 2021 2:47 PM

Sevenjackpots
Lenovo

Total expenses were reported at Rs 8,996 cr compared to Rs 7002.29 cr in the previous fiscal

exchange4media Staff Jan 16, 2021 9:08 AM

Dairy Milk Silk Mousse - #ScoopIntoChocolateHeaven campaign

The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign

exchange4media Staff Jan 16, 2021 8:29 AM

Nestlé Milkybar's new campaign - Promises of Goodness

Conceptualized by Wunderman Thompson, this campaign encourages children to learn good values and habits through playful fun

exchange4media Staff Jan 16, 2021 7:52 AM

Revital H Woman Campaign

Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health

exchange4media Staff Jan 12, 2021 4:56 PM

sebamed

As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner

exchange4media Staff Jan 12, 2021 11:15 AM

sebamed

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Mithila Saraf, Famous Innovations

Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders

Mithila Saraf Jan 12, 2021 8:32 AM

atom

At by The Network, ^atom will be the exclusive partner representing India and South Asia

Neeta Nair Jan 12, 2021 8:28 AM

TV

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet

exchange4media Staff Jan 12, 2021 8:16 AM

point of new

Authored by the Group’s strategy team, these 15 essays act as a guide in shaping decisions for the new world

exchange4media Staff Jan 11, 2021 11:47 AM

Sebamed-HUL ad war

HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand

Misbaah Mansuri Jan 11, 2021 9:11 AM

Hrithik Roshan

The Bollywood trailblazer who turned 47 yesterday has a brand appeal that not only connects with a ‘classy’ audience but a ‘massy’ audience’ as well

Noel Dsouza Jan 11, 2021 8:19 AM

lionsgate

The digital film is developed on the insight that millennials spend too much time today trying to find what to watch

exchange4media Staff Jan 9, 2021 7:08 AM

cyber bulling

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution

Misbaah Mansuri Jan 7, 2021 8:15 AM

Diana Penty - Forever New

In this campaign, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection

exchange4media Staff Jan 6, 2021 2:06 PM

anoop menon

The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news portal

exchange4media Staff Jan 6, 2021 10:33 AM