According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

The campaign & the anthem 'Ye Bharat Hai Hamara, Ye Dabur Hai Hamara', seek to showcase the strong legacy of various Dabur brands and their role in the everyday lives of consumers

exchange4media Staff Jun 4, 2020 6:39 PM

In a conversation with Anuradha SenGupta of CNBC-TV18, Pandey, the Executive Chairman, Ogilvy India & Global Creative Officer, Ogilvy Worldwide, shares his views about advertising in the new normal

exchange4media Staff Jun 4, 2020 3:45 PM

The platform is meant for creatives aged 18-30 years

exchange4media Staff Jun 4, 2020 12:10 PM

The film has been crafted and developed in-house by MagicCircle

exchange4media Staff Jun 3, 2020 3:53 PM

Sood joins Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week

exchange4media Staff Jun 3, 2020 12:36 PM

The campaign has been created by Wunderman Thompson

exchange4media Staff Jun 2, 2020 3:02 PM

The brand has launched the Desh Ki Dhara anthem created by Wavemaker and Radio Mirchi

exchange4media Staff Jun 2, 2020 1:46 PM

The campaign along with the TVC will be promoted across digital and social media platforms

exchange4media Staff Jun 2, 2020 12:40 PM

Among the new entrants in the BARC top-10 brand category for Week 20 are Mobile Premier League, Lifebuoy Toilet Soap, Star Network and Eno

exchange4media Staff Jun 2, 2020 9:06 AM

The sheer reach and affordability of cable television has caught the attention of brands big and small during the COVID crisis

Tasmayee Laha Roy Jun 2, 2020 8:46 AM

With the endorsement market expected to dip by 20% this year, we ask industry experts if celebrity pricing is set to take a knock

Christina Moniz Jun 2, 2020 7:48 AM

According to a TAM AdEx report on advertising of OTT platforms on television, the ad volumes of the platforms grew 98 per cent in Jan-May 20 as compared to Jan-May 2019

Sonam Saini Jun 1, 2020 8:54 AM

Conceived by Taproot Dentsu, the 'Abnazdeeki dukaan, aapka bank' campaign will have a 360-degree media mix including TV, print and outdoor which will be rolled out in a phased manner

exchange4media Staff May 31, 2020 8:00 PM

The launch film was conceptualied by Redmi Marketing team along with Momo Media

exchange4media Staff May 31, 2020 4:00 PM

Digital film ‘Sabse pehle kya karega?’is conceptualised by Sideways

exchange4media Staff May 31, 2020 10:00 AM

Brand unveils special initiative to encourage social distancing while greeting each other

exchange4media Staff May 30, 2020 10:16 AM

The film has been directed by Ravi Udyawar in consultation with teams from Reliance and McCann

exchange4media Staff May 29, 2020 2:01 PM

In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success

exchange4media Staff May 29, 2020 1:22 PM

The regulatory body has also upheld complaints against 171 advertisements belonging to healthcare, real estate, personal care, visa/immigration and food and beverage sector

exchange4media Staff May 28, 2020 3:52 PM