Advertising News
V bath

The campaign launched by SoCheers aims to create awareness about vaginal health

exchange4media Staff Jul 18, 2020 4:00 PM

gulfoil

#GulfGetMovingAgain emphasizes on a positive tomorrow as the world hits the restart button with a new mindset

exchange4media Staff Jul 18, 2020 9:28 AM

cadbury

Conceptualised by Mondelez India and Ogilvy India, the campaigns conveys that the snack is best enjoyed when shared with four friends

exchange4media Staff Jul 18, 2020 9:21 AM

bumble

The latest campaign is conceptualised by DDB Mudra and 22feet Tribal Worldwide

exchange4media Staff Jul 18, 2020 9:09 AM

ASCI

With the provisions of the act in place, the regulatory body said that it will play a complementary role in promoting responsible advertising

exchange4media Staff Jul 18, 2020 8:39 AM

e4m Creative Zone Venkatagiri Rao

In today’s edition of e4m Creative Zone, we speak to Venkatagiri Rao, Chief Creative Officer, SEA and India, VMLY&R on digital transformation, woke-washing and more

Misbaah Mansuri Jul 17, 2020 8:34 AM

BARC India

Among the top 10 brands, Dettol Antiseptic Liquid with 16940 insertions is the new entrant

exchange4media Staff Jul 17, 2020 8:23 AM

celebritty

As per the report, Virat Kohli topped the list of most visible celebrity on TV with an average visibility of 10 hours per day across all channels, followed by Akshay Kumar and Kareena Kapoor

exchange4media Staff Jul 16, 2020 8:51 AM

panel

IMPACT Creative Talks: On the virtual panel, ad industry experts shared their views on how brands should change their communication around beauty standards and colourism

exchange4media Staff Jul 16, 2020 8:33 AM

Amul

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

sumanto

Guest Column: Sumanto Chattopadhyay, Chairman & Chief Creative Officer 82.5 Communications, writes how he triumphed over his own mental block about technology during the lockdown

Sumanto Chattopadhyay Jul 16, 2020 7:44 AM

Creative Talks

As part of the webinar series, ad industry experts will share insights on whether beauty brands should change their communication around ‘colorism’

exchange4media Staff Jul 15, 2020 8:45 AM

anadiShah

In today’s edition of e4m Creative Zone, we speak to Anadi Sah, ECD, Isobar India on work, clients and acceleration in digital adoption post lockdown

Misbaah Mansuri Jul 15, 2020 8:26 AM

Motilal

The campaign will be promoted on business news channels, digital and social media

exchange4media Staff Jul 14, 2020 1:00 PM

surjoDutt

In today's edition of e4m Creative Zone, we speak to Surjo Dutt, NCD, FCB Ulka, on lockdown limitations, change in creative concepting and more

Misbaah Mansuri Jul 14, 2020 8:31 AM

Nick Emery

In this edition of Get Set Grow!, Nick Emery, Global CEO, Mindshare, tells Naziya Alvi Rahman, Editor, e4m, about his faith in the Mindshare team in India & a lot more on recovery plans

Naziya Alvi Rahman Jul 14, 2020 8:25 AM

Nu-Shakti

The 20-second TVC depicts a cartoon skit where the central character is preparing to fight a monster

exchange4media Staff Jul 13, 2020 3:16 PM

Jeeru

The digital film that launches the idea of #JeeruInside #JeeruOutside features radio jockey RJ Urmin

exchange4media Staff Jul 13, 2020 1:28 PM

shekharswamy

Swamy, Group CEO of R K Swamy Hansa, writes how Vasudeva was a fearless man who was about doing the right thing, even if it meant fighting for it

Shekar Swamy Jul 13, 2020 9:07 AM