Advertising News
RachnaLokhande

The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

Anjali Thakur Sep 23, 2019 8:44 AM

Prasoon

At Advertising Club Bangalore’s Big Bang Awards 2019, Pandey, Director, Corcoise Films, spoke on the theme of ‘Breaking the rules’

exchange4media Staff Sep 23, 2019 8:39 AM

Jeep

The Jeep Compass campaign has been conceptualised and executed by Digitas India, and has seven short videos

exchange4media Staff Sep 21, 2019 4:00 PM

shoot

The campaign is a 360-degree programme led by two TVCs, and supported by a communication plan that includes TV, Cinema, Print, Digital and OOH

exchange4media Staff Sep 21, 2019 9:06 AM

Pataudi

The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja

exchange4media Staff Sep 21, 2019 8:49 AM

pantaloons

The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations

exchange4media Staff Sep 21, 2019 8:46 AM

virat

The film captures the enigmatic and rebellious youth spirit as they break the rules and shatter stereotypes

exchange4media Staff Sep 21, 2019 8:46 AM

ChrisGayle

The campaign, which comprises two advertisements, is live on digital and OOH platforms

exchange4media Staff Sep 21, 2019 8:38 AM

KareenaKapoor

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

Flipkart

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

exchange4media Staff Sep 21, 2019 8:11 AM

Kim Larson

Larson, Global Director at Google Brandlab, speaks about the paradigm shift in ads from television to digital, and digital to mobile-first

Tasmayee Laha Roy Sep 20, 2019 8:50 AM

Dove tvc

Dhillon, Vice President, Hair Care, Hindustan Unilever, speaks to us about the idea behind Dove’s AapkeBaalAapkiMarzi campaign, and how the brand aims at breaking stereotypes

exchange4media Staff Sep 20, 2019 8:33 AM

Rohit Gupta

Gupta, the newly elected Chairman of ASCI, speaks to exchange4media about how the self-regulatory body will continue to reinvent itself and further build consumer awareness

Misbaah Mansuri Sep 20, 2019 8:25 AM

Amitabh Bachchan

The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH

exchange4media Staff Sep 19, 2019 1:59 PM

Sidharth Rao

Rao, CEO and Co-Founder, Dentsu Webchutney, on his book, ‘How I Almost Blew It’, and why he decided to chronicle start-up stories

Misbaah Mansuri Sep 19, 2019 8:54 AM

Dabang Delhi Bura Na Maano

Conceptualised by Turmeriq Integrated Marketing Solutions, the campaign videos generated 3 lakh views across social media platforms

exchange4media Staff Sep 18, 2019 3:59 PM

Estrolo

The Hyderabad-based brand has roped in the Indian pacer for its denim range of jeans and shirts

exchange4media Staff Sep 18, 2019 2:35 PM

DShivakumar

The Chairman of ASCI believes the Consumer Protection Bill will see celebrities gravitate towards credible brands

Tasmayee Laha Roy Sep 18, 2019 8:17 AM