Advertising

The TVC campaign advocates the adoption of male talcum powder by showcasing the relevance of androgynous fragrances in a relatable way

exchange4media Staff 04-May-2019

Advani's rap song talks about #OilKaNayaAvatar that gives all the nourishment of oiling in just 30 minutes

exchange4media Staff 04-May-2019

The tongue-in-cheek campaign comprises a series of two TVCs and will be aired in Hindi, Gujarati, Marathi and Punjabi languages across leading national and regional news channels

exchange4media Staff 04-May-2019

This will be a first for the agency under the 82.5 moniker

exchange4media Staff 03-May-2019

The digital campaign has been conceived and created by Tilt Brand Solutions

exchange4media Staff 03-May-2019

Conceptualised by Grey India, the digital film is based on a true story of two barbershop girls Jyoti and Neha Narayan who have challenged gender stereotypes by running their father’s barbershop

exchange4media Staff 03-May-2019

DDB Mudra secures seven shortlists, McCann Worldgroup India bags six and Mindshare acquires one

Noel Dsouza 03-May-2019

Industry experts say the ad films have a fresh new perspective to advertise the HE Magic Duo

Noel Dsouza 03-May-2019

FCB Ulka, brand’s creative agency on board crafted the clutter breaking campaign

exchange4media Staff 02-May-2019

From Rajnigandha Pearls to Lavie, Manyavar Mohey and Colgate, the Bollywood star has several endorsements in her kitty

Anjali Thakur 02-May-2019

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan 02-May-2019

The ads have been picked up on the basis of their YouTube viewership

Dolly Mahayan 02-May-2019

Kaushik, EVP, Dentsu One gives insight on the ad campaign #ActivIndia by Honda encouraging citizens to vote this election season

Noel Dsouza 02-May-2019

The campaign showcases Armaan’s empowering journey of grit and determination with subtle inclusions that point towards the facilitator role of JK Tyre

exchange4media Staff 02-May-2019

National Pet Adoption Day: Tinder is working with Friendicoes SECA, World For All Animal Care and Adoptions, RESQ, Charpaws Foundation, Karma Foundation, and Red Paws Rescue

exchange4media Staff 30-April-2019

Shree Prakash was also elected as Secretary of the Advertising Club Madras at the club’s Annual General Meeting held on 29th April

exchange4media Staff 30-April-2019

The rap song-based animation film has been conceptualised by McCann World group for Britannia

exchange4media Staff 30-April-2019

Marketers these days consider social media influencers more lucrative than organic search and paid marketing

Anjali Thakur 30-April-2019

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