Advertising

The channel has released a brand film which reflects the new philosophy and positioning

exchange4media Staff 02-April-2019

The product is inspired by analysis of consumption of batteries in Indian households

exchange4media Staff 02-April-2019

The campaign 'Kisi Ki Life Ka Paytm Bano' elevates the brand to a higher plane as an enabler by showcasing individuals who use the Paytm app to help others in times of need     

exchange4media Staff 02-April-2019

Under Ola’s ‘My Ride. My Cause’ programme, users will be able to contribute Re 1 per ride; proceeds to go for toilets for 20,000 people

exchange4media Staff 02-April-2019

Pramod Sharma, Executive Creative Director, Rediffusion talks about the insight and the challenges faced while creating #HoSaktaHai

Noel Dsouza 02-April-2019

In an interview with exchange4media, Agnello Dias, Taproot Dentsu’s Co-Founder & CCO, talks about IPL campaign ‘Game Banayega Name’ along with Pallavi Chakravarti, ECD, Taproot Dentsu

Shweta Raaj Singh 02-April-2019

From Whirlpool to Bagpiper and Hajmola, the actor has been the face of many big brands

Dolly Mahayan 02-April-2019

As a prank, announced the launch of India’s first Game of Thrones-themed hotel 

exchange4media Staff 01-April-2019

Ogilvy Mumbai, in collaboration with Ogilvy Melbourne, rolled out hoardings 'Welcome back Steve and Dave’ in Jaipur, Hyderabad & Kolkata

exchange4media Staff 01-April-2019

The brand along with Tamil actor Sathish Muthukrishnan prank people across the city in a bid to distinguish the ‘Fool’ from the ‘Cool’

exchange4media Staff 01-April-2019

The account will be handled out of Lowe Lintas Bangalore and the scope entails building on and offline brand campaigns

exchange4media Staff 01-April-2019

The most common reason for upholding complaints were unsubstantiated and exaggerated claims that exploit consumers’ lack of knowledge

exchange4media Staff 01-April-2019

The campaign constitutes of three films featuring Amitabh Bachchan and an aquatic creature symbolizing embarrassments that customers face when they adopt shortcuts while building house

exchange4media Staff 01-April-2019

Advertising industry experts spill the tea on whether OTT platforms and their premium service paywall pose a challenge for advertisers or not

Noel Dsouza 01-April-2019

We look at how brands like Vivo, Star Sports, Hotstar & PhonePe are making the most of their presence in this season of the Indian Premier League

Dolly Mahayan 01-April-2019

The ‘Hero banna hai toh MPL khelna’ TVC showcases a masala Bollywood feature film like atmosphere full of fun, adventure and music and over 500 actors and dancers

exchange4media Staff 30-March-2019

The film will be promoted on TV, Hotstar, cinema halls and social media platforms

exchange4media Staff 30-March-2019

The business will be handled out of Lowe Lintas Delhi 

exchange4media Staff 29-March-2019

Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance

Noel Dsouza 29-March-2019

Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season

Tasmayee Laha Roy 29-March-2019