Advertising News
UFO

The 4-week long advertising campaign has been running on more than 2000 UFO Moviez screens

exchange4media Staff Dec 11, 2019 2:09 PM

Famous Innovations

The agency saw a 24% jump in revenue in FY19 when compared to the previous financial year

Misbaah Mansuri Dec 11, 2019 9:05 AM

Knowledge Conclave by Advertising Club Bangalore

The Knowledge Conclave held by Ad Club Bangalore saw C-Suite SME leaders speak about data-tech on unlocking the power of blockchain, data monetisation, use of conversational AI & more

exchange4media Staff Dec 11, 2019 8:29 AM

Rohit Sharma Star Sports TVC

We take a look at five TV commercials that stood out in the month of November

exchange4media Staff Dec 10, 2019 9:30 AM

Global advertising growth

Digital will account for 52% of total global ad tally in 2020, as per Worldwide Media Forecasts for 2020 by GroupM. The growth rate of global TV advertising will decline to 3.6% in 2019

exchange4media Staff Dec 9, 2019 9:27 PM

GroupM This Year Next Year Report

According to GroupM's 'This Year Next Year Worldwide Media Forecast', Indian ad spends growth rate is estimated at more than 12–13% each year from 2020 to 2024

exchange4media Staff Dec 9, 2019 12:09 PM

Supreme Court of India

The committee will also investigate reports from the I&B Ministry, the Indian Broadcasting Foundation and the National Broadcasters Association to identify violations in ads on electronic media

exchange4media Staff Dec 9, 2019 11:33 AM

Advertising

The Zenith’s Advertising Expenditure Forecast says global advertisers will increase ad spends by 4.3% in 2020

exchange4media Staff Dec 9, 2019 9:17 AM

Uber Newspaper Ad Mistake

According to industry estimates, the brand is believed to have spent between Rs 3-5 crore overall on the print ad campaign

Misbaah Mansuri Dec 9, 2019 8:59 AM

Netflix

Reports about markets like America hitting a saturation point may prove to be a boon as players like Netflix are turning towards India with big investments

Tasmayee Laha Roy Dec 9, 2019 8:19 AM

Lazy Pay

The campaign ‘LazyPay Hai Toh Life Sorted Hai’ revolves around the communication - credit across categories

exchange4media Staff Dec 8, 2019 4:00 PM

Revv Cars

The campaign is a series of three films showcasing examples of unpleasant situations while travelling and how Revv can enable a better experience

exchange4media Staff Dec 8, 2019 10:00 AM

Bajaj Finserv

The new #LoanFlexibleHai campaign running from December 1 to December 16, allows consumers to learn more about flexible loans by playing an interactive game

exchange4media Staff Dec 7, 2019 4:00 PM

Crompton Greaves TVC campaign

The ‘Perfect Hot Water’ campaign will be first launched on TV and amplified through other mediums across cities

exchange4media Staff Dec 7, 2019 8:38 AM

Anushka Sharma #HappyTweets campaign

The actor kick-started the campaign with a Tweet, sharing the customised #HappyTweets emoji

exchange4media Staff Dec 7, 2019 8:26 AM

LIC

The campaign will use both conventional & digital mediums; advertisements to be adapted in 11 languages

exchange4media Staff Dec 7, 2019 8:17 AM

Ayushmann Khurrana

The campaign ‘Kam Hawa, Wafers Zyaada and Flavours Wah Wah’ comprises three films and has been conceptualised & executed by Publicis Beehive

exchange4media Staff Dec 7, 2019 8:09 AM

Rohit Sharma Pollard

Star Sports unveils final TVC as part of campaign for Paytm India vs West Indies series

exchange4media Staff Dec 7, 2019 8:04 AM

Tarun Sinha OLX

Tarun Sinha, Business Head of OLX Advertising, talks about how the brand is marketing its new ad offering

Anjali Thakur Dec 6, 2019 8:46 AM

Sonal Dabral Cannes Lions 2020

For the first time, 53% of Presidents at Cannes Lions are women, up from 33% in 2019

exchange4media Staff Dec 6, 2019 7:56 AM