Internet Advertising News India

Reverie Language Technologies

The video highlights how most Indians are unable to fulfill even their fundamental rights like the right to education and the right against exploitation as the internet is really siloed for them

exchange4media Staff Nov 12, 2022 4:00 PM

Prasoon Joshi

The CEO & CCO of McCann Worldgroup India received the state award for his contributions in art, literature and advertising

exchange4media Staff Nov 12, 2022 9:03 AM

group m

Twenty leading advertisers constitute the coalition have proposed a global framework for measuring these emissions and will accelerate the decarbonisation of the world's media supply chain

exchange4media Staff Nov 11, 2022 5:12 PM

Century Plyboards

Raghav Bagai, Co-Founder at Sociowash, shares the insight behind the campaign and how the brand wanted the cause to be the highlight

Tanzila Shaikh Nov 11, 2022 8:41 AM

cannes lions

The new Lion will be judged and awarded for the first time in June 2023

exchange4media Staff Nov 11, 2022 7:33 AM


The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences

exchange4media Staff Nov 10, 2022 6:53 PM


As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022

exchange4media Staff Nov 10, 2022 1:45 PM


The regulatory body has uncovered certain tactics like drip pricing, trick questions, nagging, disguised ads, bait and switch in ads across platforms

exchange4media Staff Nov 10, 2022 11:51 AM


Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels

Tanzila Shaikh Nov 10, 2022 9:10 AM


On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years

Sandhya Raghavan Nov 10, 2022 8:46 AM

Ajay Gupte

As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman

Naziya Alvi Rahman Nov 9, 2022 8:21 AM

Castrol Activ

The campaign #CompromiseMehngaPadega has been conceptualized by Ogilvy

exchange4media Staff Nov 5, 2022 1:00 PM


The ad highlights the importance of choosing unpolished grains for maximum health

exchange4media Staff Nov 5, 2022 9:51 AM

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