The campaign will roll out beginning today, airing on television in Europe, the Middle East, Southeast Asia and China, and around the world on Facebook, Instagram and YouTube

exchange4media Staff Jun 1, 2021 3:04 PM

Parixit Bhattacharya, Managing Partner- Creative, TBWA, talks about his favourite work this year, India’s chances & his first time on the jury for Pharma category at Cannes Lions

Neeta Nair Jun 1, 2021 8:26 AM

ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules

Mansi Sharma May 31, 2021 9:00 AM

The campaign features actress Soha Ali Khan and Indian Women's National Cricket team captain Mithali Raj to lead the conversation about immunity building

exchange4media Staff May 29, 2021 6:00 PM

The appointments mark the culmination of a strategic re-set of global brand leadership within the dentsu international global media agency brands

exchange4media Staff May 28, 2021 12:41 PM

ASCI also launches ASCI.Social platform, a one-stop destination for all information related to the guidelines and a community of influencers, marketers, agencies and consumers

exchange4media Staff May 27, 2021 4:48 PM

Industry experts say that the extent of economic loss during the ongoing wave will primarily depend on how fast the chain of infections can be broken

Misbaah Mansuri May 27, 2021 9:25 AM

The nominations by the agency include campaigns for Mumbai Police, Times of India, Tata Trusts, and SHAKTI, a women’s collective that works for a larger representation of women in politics

Misbaah Mansuri May 27, 2021 8:53 AM

The complainants, one of whom was PETA, took umbrage at an Amul ad that said plant-based beverages can't be called 'milk'

exchange4media Staff May 26, 2021 1:00 PM

As per the report, the sector witnessed a growth of 68% on TV and 26% increase in print ad space as compared to the same period in the previous year

exchange4media Staff May 26, 2021 9:07 AM

The creatives showcase the smart use of names auto companies to spread awareness and the importance of getting vaccinated

exchange4media Staff May 25, 2021 5:03 PM

The campaign recognises everyday heroes while encouraging customers to follow in their footsteps

exchange4media Staff May 25, 2021 12:46 PM

On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera

Rasika Kiran Upasani May 25, 2021 9:13 AM

The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language

exchange4media Staff May 24, 2021 12:38 PM

DJ Sons Consumer Goods leads in Print, while Amar Tea (Society Tea) tops the category in Radio, for the period Jan- May’21

exchange4media Staff May 24, 2021 10:12 AM

The list features some of the best works centred on Mother's Day, Eid-ul-Fitr, mental health awareness and India's Covid fight

Mansi Sharma May 24, 2021 8:43 AM

Cannes jury member and Lowe Lintas CCO Prateek Bhardwaj says that he hopes to see real work that offers real solutions at the fest this year

Misbaah Mansuri May 24, 2021 8:37 AM

With IPL suspension, the property will be a good value proposition for brands but it will also be limited to young male audiences from metros and the football-crazy states, opine experts

Javed Farooqui May 24, 2021 8:36 AM

The digital campaign employs a humorous story-telling approach to introduce cryptocurrencies like Bitcoin as the latest must-have investment for Indian investors

exchange4media Staff May 23, 2021 6:00 PM

Conceptualised by Chimp&z Inc, the campaign draws parallels between the Vinod Hanos range and mothers by acknowledging them as superheroes

exchange4media Staff May 23, 2021 4:00 PM