Advertising News
The #LookUp campaign advocates the brand’s philosophy to commit and give undivided attention to children, to make them feel loved, noticed, and appreciated
exchange4media Staff Nov 15, 2019 4:41 PM
The digital campaign conceptualised by Havas Creative allows children to explore their imagination, as they get an opportunity to draw, create or form the unique Citroën logo
exchange4media Staff Nov 15, 2019 4:16 PM
In addition to cinema advertising, the film will also be promoted across social media, lifestyle and news platforms over the next six months
exchange4media Staff Nov 15, 2019 3:59 PM
The #EatsNewEveryday campaign is targeted towards meeting the needs of youth 18 to 25, seeking new experiences while ordering food
exchange4media Staff Nov 15, 2019 3:34 PM
The campaign features Onir, Sushant Digvikar, Priyanka Paul and Aravani Art Project, inspiring members of the pride community who refuse to be restricted by the labels of their sexual orientation
exchange4media Staff Nov 15, 2019 2:25 PM
The Ogilvy India campaign is live on both digital and traditional media platforms across national and regional channels
exchange4media Staff Nov 15, 2019 2:00 PM
Maruti Suzuki & SBS Biotech lead in print advertising. Vishnu Packaging, K P Pan Foods, Honda Cars India, Maruti Suzuki, Hyundai Motor India top radio ads, while Amazon Online India tops digital
exchange4media Staff Nov 15, 2019 9:03 AM
Peter Mears, Global CEO of Havas Media Group, lays out ambitious India plans for their third acquisition after Langoor and Think Design
exchange4media Mumbai Bureau Nov 15, 2019 8:35 AM
Conceptualized by FCB Ulka, the TVC showcases how Safi tastes bitter and strong but its usefulness surpasses the latter by providing natural solutions to common skin problems
exchange4media Staff Nov 14, 2019 3:01 PM
The campaign is aimed at encouraging kids to be themselves and speak openly without any fear or filter
exchange4media Staff Nov 14, 2019 2:33 PM
Samit Sinha, Managing Partner of Alchemist Brand Consulting, pays tribute to advertising stalwart Ram Ray
exchange4media Staff Nov 14, 2019 8:51 AM
We take a sneak peak at some of the brand campaigns and social media creatives put out for this special day
exchange4media Staff Nov 14, 2019 8:25 AM
The Womb to handle overall creative mandate and strategy for the launch of Mahindra Thar 2020
Misbaah Mansuri Nov 14, 2019 7:37 AM
Industry stalwarts recount memories of the advertising doyen and pay their tribute to the man referred to as 'the giant of Indian advertising'
Misbaah Mansuri Nov 14, 2019 7:11 AM
Chairman of Response India Private Limited, and an eminent personality in the advertising world, Ram Ray, 77, died after a prolonged illness on Tuesday
exchange4media Staff Nov 13, 2019 8:13 AM
Using the Internet of Things technology, Platinum Outdoor set up mobile air-purifying vans equipped with air filters and pollution monitoring devices in Agra
exchange4media Staff Nov 12, 2019 4:45 PM
TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in
exchange4media Staff Nov 12, 2019 1:27 PM
Triton Communications came up with the idea of building a financial superhero in the form of a mascot ‘InvestMan’
exchange4media Staff Nov 12, 2019 12:38 PM
Other industry veterans too gave the audience an insight into what made Subhas Ghosal an outstanding advertising man and a leader who the entire industry loved
exchange4media Staff Nov 12, 2019 10:39 AM
