Advertising News
BMC Lowe Lintas Campaign

The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media

exchange4media Staff Dec 22, 2019 10:00 AM

Vidya Balan for Aditya Birla Health Insurance

The film has been conceptualised by Madison BMB; social media roll-out is being handled by Mindshare

exchange4media Staff Dec 21, 2019 4:00 PM

My First Evara campaign

The 360-degree campaign is led by a digital film and supported by Print, Digital, OOH and PR across markets

exchange4media Staff Dec 21, 2019 12:42 PM

Nexus mall TVC

The TVC focuses on the idea of family, unity and fun while emphasizing its objective of promoting the Asli Happyness Wala Sale

exchange4media Staff Dec 20, 2019 5:03 PM

A Licious Carol

The campaign has been conceived in the form of a popular Christmas carol, Jingle Bells but with the lyrics altered to convey Licious’ message of festive greetings

exchange4media Staff Dec 20, 2019 4:31 PM

Advertising

Industry heads reveal their predictions for the advertising business in the year ahead

Misbaah Mansuri Dec 20, 2019 9:28 AM

Alok Sinha

Guest Column: Alok Sinha, Chief Strategy Officer, Initiative India, pens down his perspective on the year gone by and the year ahead

Alok Sinha Dec 20, 2019 8:53 AM

BYJU'S

The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

Sabyasachi Mitter Fulcro

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

Fevicol

With #MyFevicolAd contest, the brand has invited the common man to come up with their own creatives and upload them on the official Fevicol pages on social media

Shikha Paliwal Dec 18, 2019 8:29 AM

google

According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due to high Internet penetration and growing digital ad spends

Tasmayee Laha Roy Dec 17, 2019 7:54 AM

Pulse candy e4m

Conceptualised by Wunderman Thompson, the commercials are an addition to the earlier series of three TVCs based on the ‘Pran jaaye par Pulse Na Jaaye’ storyline

exchange4media Staff Dec 16, 2019 5:10 PM

IDFC Mutual Fund

IDFC's campaign, conceptualised by TBWA, features two digital videos targetting two different sets of audience

exchange4media Staff Dec 16, 2019 4:47 PM

OneOneDay e4m

The ad-tech startup's new product helps its users to take better control of the browsing experience

exchange4media Staff Dec 16, 2019 4:25 PM

Zomato e4m

The service will be applicable across menus and in 100+ cities in India, making Zomato the only food app to guarantee on-time delivery

exchange4media Staff Dec 16, 2019 3:08 PM

Cipla e4m

The latest TVC is a part of Cipla’s #BerokZindagi campaign aimed at tackling the social stigma surrounding asthma

exchange4media Staff Dec 16, 2019 12:32 PM

Year Ender Digital Ads

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

Casagrand

Casagrand's new TVC with its multi-star cast speaks to the customers a light-hearted banter, which the brand believes could increase its recall

exchange4media Staff Dec 14, 2019 4:05 PM