Advertising News
Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide, will discuss what the agency rule book should be during this pandemic & how Publicis WW agencies are handling the global crisis
exchange4media Staff Sep 7, 2020 9:35 AM
The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements
exchange4media Staff Sep 7, 2020 9:19 AM
Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
Misbaah Mansuri Sep 7, 2020 8:41 AM
The brand has collaborated with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign
exchange4media Staff Sep 6, 2020 6:00 PM
The film also highlights the importance of the availability of sanitized mobility for daily commuters to stay safe
exchange4media Staff Sep 6, 2020 10:00 AM
The film, conceptualized by Ogilvy India, encourages everyone to be mindful of germ protection
exchange4media Staff Sep 5, 2020 9:14 AM
The multiple films, by L&K Saatchi & Saatchi created by have been directed by TJ O’Grady Peyton and shot in Bucharest, Romania and are live on all digital platforms
exchange4media Staff Sep 5, 2020 8:58 AM
The campaign was created after recognising the surge in recipe content on YouTube or Instagram during the quarantine
exchange4media Staff Sep 5, 2020 8:53 AM
The TVCs highlight the ease of tuning into music playlists for all moods and moments
exchange4media Staff Sep 5, 2020 8:47 AM
The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers
exchange4media Staff Sep 5, 2020 8:34 AM
RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms
exchange4media Staff Sep 5, 2020 8:30 AM
Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes
exchange4media Staff Sep 4, 2020 1:58 PM
Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic
Neeta Nair Sep 4, 2020 9:21 AM
With COVID giving a push to businesses like online education and healthcare, Whitehat Education Technology and Moov Advance Diclofenac Spray were among the top new advertisers and brands
Sonam Saini Sep 4, 2020 9:07 AM
The Advertising Standards Council of India has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media
exchange4media Staff Sep 3, 2020 1:22 PM
The ‘Ek Saath Waali Baat’ campaign captures this feeling of togetherness while driving the message of hope and support
exchange4media Staff Sep 3, 2020 11:18 AM
While some said the ad does not deliver the brand connect, others appreciated the narrative that is intertwined with poetry
Misbaah Mansuri Sep 3, 2020 9:08 AM
The branded content and creative agency will be headquartered in Singapore and will operate at the intersection of advertising and media
exchange4media Staff Sep 2, 2020 1:17 PM
