Advertising

The Ogilvy India campaign builds on the narrative of ‘Badhao Andar Ki Takat’ with focus on motor skills of children

exchange4media Staff 21-May-2019

Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns

Shweta Raaj Singh 21-May-2019

Highlighting the company offerings, the ad campaign creates the feeling of Sumadhura homes as ‘Homes you don’t want to leave’

exchange4media Staff 20-May-2019

Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games

Dolly Mahayan 20-May-2019

The campaign by RocknRoll Riders aims to address the issue of increasing pollution in Leh-Ladakh 

exchange4media Staff 19-May-2019

Launched on Mother’s Day, the campaign has been leveraged on all social media platforms

exchange4media Staff 19-May-2019

The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film

exchange4media Staff 18-May-2019

With this campaign, TOI and FCB India want to bring the representation of the LGBTQ+ community into the mainstream ad space

Noel Dsouza 18-May-2019

The campaign has been conceptualised and created by McCann and aims to break the myth of Colin being just a glass cleaning brand

exchange4media Staff 18-May-2019

In a first-of-its-kind commercial, both Kohli and Pant will be seen rapping to the latest proposition by Himalaya MEN, 'Looking Good…And Loving It'

exchange4media Staff 18-May-2019

Nathasha Kumar, Founder of Vajor, talks about the marketing mix and why omni-channel business has become crucial for the retail industry

Dolly Mahayan 17-May-2019

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza 17-May-2019

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza 16-May-2019

Conceptualised by Fisheye Creative Solutions, the campaign supports the brand’s new proposition #GetCloserToTheNews

exchange4media Staff 15-May-2019

The ad has clinched the title of the single-most watched ad on the video-streaming site in India

exchange4media Staff 15-May-2019

Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received

Noel Dsouza 15-May-2019

The campaign features Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy and Virat Kohli, and challenges gender stereotypes in cricket

exchange4media Staff 14-May-2019

Conceptualised by Dentsu Impact, the TVC re-establishes the brand’s belief in “leadership that inspires the world”

exchange4media Staff 14-May-2019

The heart-warming story of Bittu reflects the dreams of many children across the country who wish to attend school and receive quality education

exchange4media Staff 14-May-2019

The campaign showcases the Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator in an energising narrative, capturing the daily hustle of the modern Indian woman

exchange4media Staff 14-May-2019

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