The DSP Mutual Fund video campaign shows how the Bhopal professor, whose dance moves had gone viral, overcame his worries with the help of Dynamic Asset Allocation Funds

exchange4media Staff Sep 26, 2019 9:00 AM

CVL Srinivas, Country Manager, WPP, spoke about some initiatives WPP is driving in India and why BrandZ is an important part of WPP’s strategy

Misbaah Mansuri Sep 26, 2019 8:33 AM

Pithawala, Vice President and Global Head - Marketing, Sales & Innovation, shares insights on the brief and concept of the campaign, and roping in Ayushmann Khurrana as brand ambassador

exchange4media Mumbai Bureau Sep 26, 2019 8:32 AM

Kiara will be featured in print, outdoor, digital and in-store communication campaigns of the brand

exchange4media Staff Sep 25, 2019 12:45 PM

Launch film on National Daughter's Day that has Sukhbir Malik, father of wrestler Sakshi Malik, urging all fathers to believe and invest in their girl child

exchange4media Staff Sep 24, 2019 3:28 PM

Aimed at interoperability, Paytm App allows scanning of any QR code for instant payments from linked bank accounts

exchange4media Staff Sep 24, 2019 2:49 PM

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed over time

Sudhir Nair Sep 24, 2019 8:51 AM

Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends

Shikha Paliwal Sep 24, 2019 8:44 AM

The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

Anjali Thakur Sep 23, 2019 8:44 AM

At Advertising Club Bangalore’s Big Bang Awards 2019, Pandey, Director, Corcoise Films, spoke on the theme of ‘Breaking the rules’

exchange4media Staff Sep 23, 2019 8:39 AM

The Jeep Compass campaign has been conceptualised and executed by Digitas India, and has seven short videos

exchange4media Staff Sep 21, 2019 4:00 PM

The campaign is a 360-degree programme led by two TVCs, and supported by a communication plan that includes TV, Cinema, Print, Digital and OOH

exchange4media Staff Sep 21, 2019 9:06 AM

The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja

exchange4media Staff Sep 21, 2019 8:49 AM

The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations

exchange4media Staff Sep 21, 2019 8:46 AM

The film captures the enigmatic and rebellious youth spirit as they break the rules and shatter stereotypes

exchange4media Staff Sep 21, 2019 8:46 AM

The campaign, which comprises two advertisements, is live on digital and OOH platforms

exchange4media Staff Sep 21, 2019 8:38 AM

The actress has a bag full of brand endorsements with names such as Head & Shoulders, Lakme, Colgate, Vivel Soaps and Prega News

Nafisa Shaheen Sep 21, 2019 8:23 AM

The campaign by Lowe Lintas includes over 100 TVCs, 3 million digital assets and collaborations with digital platforms

exchange4media Staff Sep 21, 2019 8:11 AM