The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media

exchange4media Staff Dec 22, 2019 10:00 AM

The film has been conceptualised by Madison BMB; social media roll-out is being handled by Mindshare

exchange4media Staff Dec 21, 2019 4:00 PM

The 360-degree campaign is led by a digital film and supported by Print, Digital, OOH and PR across markets

exchange4media Staff Dec 21, 2019 12:42 PM

The recently launched campaign features brand ambassador MS Dhoni

exchange4media Staff Dec 20, 2019 6:35 PM

The TVC focuses on the idea of family, unity and fun while emphasizing its objective of promoting the Asli Happyness Wala Sale

exchange4media Staff Dec 20, 2019 5:03 PM

The campaign has been conceived in the form of a popular Christmas carol, Jingle Bells but with the lyrics altered to convey Licious’ message of festive greetings

exchange4media Staff Dec 20, 2019 4:31 PM

Industry heads reveal their predictions for the advertising business in the year ahead

Misbaah Mansuri Dec 20, 2019 9:28 AM

Guest Column: Alok Sinha, Chief Strategy Officer, Initiative India, pens down his perspective on the year gone by and the year ahead

Alok Sinha Dec 20, 2019 8:53 AM

The brand’s marketing promotion expenses have also shot up by 70% from Rs 54.70 crore in FY18 to Rs 94 crore in FY19

Misbaah Mansuri Dec 19, 2019 9:01 AM

Guest Column: Sabyasachi Mitter, Founder & Managing Director Fulcro, says the key is to create snackable content sprinkled across platforms as a bid to promote long-form content

Sabyasachi Mitter Dec 18, 2019 8:59 AM

With #MyFevicolAd contest, the brand has invited the common man to come up with their own creatives and upload them on the official Fevicol pages on social media

Shikha Paliwal Dec 18, 2019 8:29 AM

According to Todd Rowe, Global MD, Google Customer Solutions, India is one of the most important markets for Google globally due to high Internet penetration and growing digital ad spends

Tasmayee Laha Roy Dec 17, 2019 7:54 AM

Conceptualised by Wunderman Thompson, the commercials are an addition to the earlier series of three TVCs based on the ‘Pran jaaye par Pulse Na Jaaye’ storyline

exchange4media Staff Dec 16, 2019 5:10 PM

IDFC's campaign, conceptualised by TBWA, features two digital videos targetting two different sets of audience

exchange4media Staff Dec 16, 2019 4:47 PM

The ad-tech startup's new product helps its users to take better control of the browsing experience

exchange4media Staff Dec 16, 2019 4:25 PM

The service will be applicable across menus and in 100+ cities in India, making Zomato the only food app to guarantee on-time delivery

exchange4media Staff Dec 16, 2019 3:08 PM

The latest TVC is a part of Cipla’s #BerokZindagi campaign aimed at tackling the social stigma surrounding asthma

exchange4media Staff Dec 16, 2019 12:32 PM

Industry experts pick out their favourite digital campaigns that stood out amongst the rest in the year gone by

Shikha Paliwal Dec 16, 2019 9:01 AM

The campaigns will be seen across digital, print and OOH platforms

exchange4media Staff Dec 15, 2019 6:00 PM

Casagrand's new TVC with its multi-star cast speaks to the customers a light-hearted banter, which the brand believes could increase its recall

exchange4media Staff Dec 14, 2019 4:05 PM