Internet Advertising News India
The brand will be taking various initiatives to engage with the consumers round the year
exchange4media Staff Mar 6, 2021 4:00 PM
The campaign showcases the journey of three women entrepreneurs and their stories of courage, perseverance and success, as the walls around them close in - metaphorically
exchange4media Staff Mar 6, 2021 8:42 AM
Executed by Taproot Dentsu and Dentsu Webchutney, the campaign will go live in multiple languages across TV, digital, print, radio and OOH
exchange4media Staff Mar 6, 2021 7:40 AM
The campaign will feature a wide array of activities featuring both female and male content creators on Trell across lifestyle categories
exchange4media Staff Mar 5, 2021 4:26 PM
Industry observers note that the sector should carefully draw a line between inspiration and plagiarism
exchange4media Staff Mar 5, 2021 8:39 AM
Filmmaker Sooni Taraporevala alleged that the ad has been copied from her 2020 film Yeh Ballet
exchange4media Staff Mar 4, 2021 11:03 AM
The Lions Live team put the spotlight on innovative new ways for brands to engage with customers
Misbaah Mansuri Mar 4, 2021 8:29 AM
Conceptualised and directed by Pradeep Sarkar, the film highlights the importance of credibility over sensationalism
exchange4media Staff Mar 3, 2021 7:38 PM
The Lions Live presented the Lion’s guide to decoding new techniques of modern storytelling
Misbaah Mansuri Mar 3, 2021 8:02 AM
#FlexYourAwesome encourages women to assert their might, strength and achievement
exchange4media Staff Mar 2, 2021 4:19 PM
Trident has released the first part of a three-part film series campaign which aims to normalise not feeling overridden by guilt while using copier paper
exchange4media Staff Mar 2, 2021 3:06 PM
Envisaged by DViO Digital, this initiative will be rolled out across digital, influencer communities and on-ground workshops
exchange4media Staff Mar 2, 2021 1:05 PM
TVC captures how the increased awareness in the immunity-boosting and ayurvedic remedies has led to many modern-day consumers turning towards natural ingredients
exchange4media Staff Mar 2, 2021 12:46 PM
The ad shows how a little boy makes the festival of colours special for his elderly friend
exchange4media Staff Mar 2, 2021 11:16 AM
The first day of the event kicked off with sessions featuring industry biggies like Madonna Badger, Greg Orme, Nadja Bellan-White, Thomas Ranese, Todd Henry and Greg Hahn
Misbaah Mansuri Mar 2, 2021 8:25 AM
The campaign aims to cover the urban audiences of major 15 cities of India, where poor air causes the greatest number of respiratory health issues
exchange4media Staff Mar 1, 2021 6:32 PM
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM
Created by Wunderman Thomson, the campaign went live on television during the third test match between India and England on Feb 24
exchange4media Staff Feb 28, 2021 6:00 PM
