Internet Advertising News India
The video highlights how most Indians are unable to fulfill even their fundamental rights like the right to education and the right against exploitation as the internet is really siloed for them
exchange4media Staff Nov 12, 2022 4:00 PM
The CEO & CCO of McCann Worldgroup India received the state award for his contributions in art, literature and advertising
exchange4media Staff Nov 12, 2022 9:03 AM
Twenty leading advertisers constitute the coalition have proposed a global framework for measuring these emissions and will accelerate the decarbonisation of the world's media supply chain
exchange4media Staff Nov 11, 2022 5:12 PM
Raghav Bagai, Co-Founder at Sociowash, shares the insight behind the campaign and how the brand wanted the cause to be the highlight
Tanzila Shaikh Nov 11, 2022 8:41 AM
The new Lion will be judged and awarded for the first time in June 2023
exchange4media Staff Nov 11, 2022 7:33 AM
The ‘Isse Bada Kuch Nahi' campaign aptly encapsulates the awe among Indian fans for the world’s most watched sporting event and showcases the power of the game to captivate desi audiences
exchange4media Staff Nov 10, 2022 6:53 PM
As per TAM AdEx quarterly report for July-Sept '22, TV ad volume has grown 2% in the period compared to Jan-March 2022
exchange4media Staff Nov 10, 2022 1:45 PM
The regulatory body has uncovered certain tactics like drip pricing, trick questions, nagging, disguised ads, bait and switch in ads across platforms
exchange4media Staff Nov 10, 2022 11:51 AM
Industry observers say the ad rates for in-cinema are likely to touch pre-Covid levels
Tanzila Shaikh Nov 10, 2022 9:10 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 10, 2022 8:46 AM
As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman
Naziya Alvi Rahman Nov 9, 2022 8:21 AM
The campaign features their new brand ambassador cricketer Rishabh Pant
exchange4media Staff Nov 7, 2022 5:03 PM
The campaign #CompromiseMehngaPadega has been conceptualized by Ogilvy
exchange4media Staff Nov 5, 2022 1:00 PM
The ad highlights the importance of choosing unpolished grains for maximum health
exchange4media Staff Nov 5, 2022 9:51 AM
The quirky campaign has been developed by Tilt Brand Solutions
exchange4media Staff Nov 5, 2022 9:50 AM
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