Advertising
The Ogilvy India campaign builds on the narrative of ‘Badhao Andar Ki Takat’ with focus on motor skills of children
exchange4media Staff 21-May-2019
Industry experts talk about brands such as Tata Sky, Horlicks and Cars24 tapping the emotional quotient, how it boosts sales, and the demographic research needed to put together such campaigns
Highlighting the company offerings, the ad campaign creates the feeling of Sumadhura homes as ‘Homes you don’t want to leave’
exchange4media Staff 20-May-2019
Industry experts weigh in on the recently released unboxing video of the OnePlus 7 Pro, featuring "Bunty" of Sacred Games
The campaign by RocknRoll Riders aims to address the issue of increasing pollution in Leh-Ladakh
exchange4media Staff 19-May-2019
Launched on Mother’s Day, the campaign has been leveraged on all social media platforms
exchange4media Staff 19-May-2019
The campaign will roll out this month across multimedia platforms with print, radio, outdoor and via a digital film
exchange4media Staff 18-May-2019
With this campaign, TOI and FCB India want to bring the representation of the LGBTQ+ community into the mainstream ad space
The campaign has been conceptualised and created by McCann and aims to break the myth of Colin being just a glass cleaning brand
exchange4media Staff 18-May-2019
In a first-of-its-kind commercial, both Kohli and Pant will be seen rapping to the latest proposition by Himalaya MEN, 'Looking Good…And Loving It'
exchange4media Staff 18-May-2019
Nathasha Kumar, Founder of Vajor, talks about the marketing mix and why omni-channel business has become crucial for the retail industry
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Industry leaders deliberate about the work involved in the pitching process and what needs to change
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Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together
Conceptualised by Fisheye Creative Solutions, the campaign supports the brand’s new proposition #GetCloserToTheNews
exchange4media Staff 15-May-2019
The ad has clinched the title of the single-most watched ad on the video-streaming site in India
exchange4media Staff 15-May-2019
Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received
The campaign features Mithali Raj, Harmanpreet Kaur, Veda Krishnamurthy and Virat Kohli, and challenges gender stereotypes in cricket
exchange4media Staff 14-May-2019
Conceptualised by Dentsu Impact, the TVC re-establishes the brand’s belief in “leadership that inspires the world”
exchange4media Staff 14-May-2019
The heart-warming story of Bittu reflects the dreams of many children across the country who wish to attend school and receive quality education
exchange4media Staff 14-May-2019
The campaign showcases the Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator in an energising narrative, capturing the daily hustle of the modern Indian woman
exchange4media Staff 14-May-2019
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