The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks

exchange4media Staff Mar 11, 2020 8:33 AM

Conceptualised by Creative Balcony, the ad film takes into account how water has a relationship with everything that's positive in life

exchange4media Staff Mar 9, 2020 5:04 PM

The film by Madison Communications & Digi Osmosis showcases how each colour of Holi stands for a culture or a tradition, and together they represent India as a whole

exchange4media Staff Mar 9, 2020 3:28 PM

In the campaign, Enamor celebrates all the little ways a woman’s support system pushes her to take a step forward

exchange4media Staff Mar 9, 2020 3:05 PM

The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years

exchange4media Staff Mar 9, 2020 3:05 PM

The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others

exchange4media Staff Mar 9, 2020 1:21 PM

Based on a poem by radio presenter Neelesh Mishra narrating a spouse’s longing for the presence of their significant other, the film pays homage to the love and longing that Krishna bore for Radha

exchange4media Staff Mar 9, 2020 1:02 PM

The film is being released on digital platforms and will be amplified across all of Acko’s social channels

exchange4media Staff Mar 9, 2020 12:31 PM

The film highlights how Flipkart Seller Hub is the right avenue to drive change as it is a platform with no gender bias

exchange4media Staff Mar 9, 2020 11:59 AM

The campaign is live across social and digital platforms, as well as a microsite featuring breast health information

exchange4media Staff Mar 9, 2020 11:20 AM

Conceptualised by Ogilvy North, the campaign will be supported by a robust Fanta #NoBahanaHoli selfie/video challenge through radio & digital platforms

exchange4media Staff Mar 9, 2020 8:46 AM

We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook

Misbaah Mansuri Mar 9, 2020 8:45 AM

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

Kotwani is believed to be taking up a new assignment in the next few months

Naziya Alvi Rahman Mar 9, 2020 7:47 AM

The campaign starring the Indian track & field legend, the campaign #WomenInspireWomen salutes amazing Indian women who have been breaking barriers

exchange4media Staff Mar 8, 2020 4:05 PM

The campaign has body-positive influencers - Sakshi Sindwani and Neha Parulkar - having a fun conversation about cringe-worthy comments that people have made on their physique

exchange4media Staff Mar 7, 2020 6:00 PM

The 16-year-old will soon take over the brand’s Instagram page to showcase her take on the sport and the philosophy of SWAG

exchange4media Staff Mar 7, 2020 9:21 AM

Crafted by BBDO, the campaign will be driven across the platforms of TV, digital and social media

exchange4media Staff Mar 7, 2020 9:21 AM

Conceived by Famous Innovations, the campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

exchange4media Staff Mar 7, 2020 9:20 AM

The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt

exchange4media Staff Mar 7, 2020 9:12 AM