The campaign talks of the brand’s new home delivery service for frozen desserts across India

exchange4media Staff Jun 13, 2020 8:47 AM

The film, conceptualized by Mondelez India & Ogilvy India, is part of a larger integrated marketing mix including TV, on-ground and a digital or social media plan

exchange4media Staff Jun 13, 2020 8:38 AM

Josy Paul, Chairman and Chief Creative Officer of BBDO India, tells Srabana Lahiri that what we are all going through is akin to rebirth, and there's a whole new world waiting for us

Srabana Lahiri Jun 12, 2020 9:07 AM

As per the data, Week 22 saw more new brands in the top ten list

exchange4media Staff Jun 12, 2020 8:42 AM

Guest Column: As businesses prepare to tackle a new post-COVID world, Neena Dasgupta, CEO and Director, Zirca Digital Solutions, tells us about her strategy for these challenging times

Neena Dasgupta Jun 12, 2020 8:22 AM

John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more

Naziya Alvi Rahman Jun 12, 2020 8:18 AM

Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi, says challenges of the lockdown period have thrown up new aspects of marketing and communication, which is an opportunity for brands

Srabana Lahiri Jun 11, 2020 8:48 AM

IMPACT Creative Talks: On the panel for the first edition of the weekly webinar series were Amit Sharma, Laxmi Narayan Tripathi, Azazul Haque, Garima Arora, and Ajay Vikram

exchange4media Staff Jun 11, 2020 8:28 AM

In today's edition of e4m Creative Zone, we speak to Sagar Kapoor, CCO, Lowe Lintas about finding newer ways of creating ads through the COVID-19 crisis

Misbaah Mansuri Jun 11, 2020 8:22 AM

The first debate of the series will be held on June 20. The live streaming will be done on Zoom, YouTube and facebook

exchange4media Staff Jun 10, 2020 9:08 AM

The weekly webinar series will bring together experts from the creative industry to discuss what’s winning hearts and what isn’t in the advertising industry

exchange4media Staff Jun 10, 2020 8:53 AM

In a freewheeling chat with e4m, adman and director Ram Madhvani speaks about his new production house and his fondest memories shooting ads in the pre-COVID times

Misbaah Mansuri Jun 10, 2020 8:44 AM

Swati Bhattacharya, Chief Creative Officer, FCB Ulka, tells us how the lockdown has allowed her to refine her creativity and get used to interaction via technology

Srabana Lahiri Jun 10, 2020 8:40 AM

According to TAM Adex report, advertising by the category in Mar-May '20 dropped by 47 per cent on TV and 25 per cent on digital. It increased by 163 per cent on radio

Sonam Saini Jun 10, 2020 8:40 AM

The campaign features actors and influencers like Mandira Bedi, Aparshakti Khurana and Vir Das

exchange4media Staff Jun 10, 2020 2:00 AM

It is the ninth successive year that WPP has received this award

exchange4media Staff Jun 9, 2020 2:53 PM

McCann has crafted a film for the herbal brand centred on the trust reposed on it by its consumers

exchange4media Staff Jun 9, 2020 8:37 AM

The Proud Notes film honours LGBTQ+ activists and highlights the ‘All Types of Love’ collection

exchange4media Staff Jun 9, 2020 12:00 AM

The campaign has been conceptualised and executed by BBH India

exchange4media Staff Jun 8, 2020 1:56 PM

Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s campaign with filmmaker Karan Johar

Christina Moniz Jun 8, 2020 8:31 AM