Advertising

Apte, the VP- Marketing at Castrol India speaks on ‘ABC of TV advertising in the ever evolving digital world’ at exchange4media TV First Conference

exchange4media Staff 01-February-2019

ZEEL, Diageo, Cipla Health Ltd and Policybazaar.com emerge as the other big winners of the night

exchange4media Staff 31-January-2019

The India-specific creative agency will be headquartered in Mumbai with offices in New Delhi, Bengaluru and Kolkata 

exchange4media Staff 31-January-2019

OnePlus 6T McLaren Edition- #SalutetoSpeed takes second place, while Virat Kohli's Too Yumm! Karare - Baahar Se Tedha! Andhar Se Seedha! clinches the tenth place on the list

exchange4media Staff 31-January-2019

With the previous campaign being a blockbuster, we asked industry observers what they thought about the latest offering

Misbaah Mansuri 31-January-2019

Guest Column: Shah, Founder & CEO, Vertoz says the arena of ad fraud is highly dynamic hence one has to be vigilant & updated with the latest happenings & technological advancements

Ashish Shah 31-January-2019

The new campaign conceptualised by Ogilvy India highlights how Tata Sky makes choosing subscribers’ favourite channels child’s play that can be accomplished in steps 1,2,3.

exchange4media Staff 30-January-2019

The three day advertising and marketing symposium organised by the AAAI and The Advertising Club will facilitate idea exchange on category growth drivers and game changing global trends

exchange4media Staff 30-January-2019

The campaign calls for electoral reforms to bring in the vote of Indian migrant into country’s general elections

exchange4media Staff 30-January-2019

FMCG giant has combined existing industry measurement tools; will be able to measure campaign audiences and audience reactions

exchange4media Staff 30-January-2019

Pandey, celebrated adman and global chief creative officer at Ogilvy, shares anecdotes and secrets behind his iconic works for Cadbury, Fevicol and Vodafone

Misbaah Mansuri 30-January-2019

The campaign has been conceptualised and executed by ‘The Alter Project’, WATConsult’s latest vertical dedicated to public service campaigns

exchange4media Staff 29-January-2019

Bridge Loans is an innovative product that helps bridge the time gap between selling your old home and buying a new one

exchange4media Staff 29-January-2019

The film is a dramatic take-down of modern journalism to show, by contrast, Firstpost’s comprehensive coverage of stories that need to be told and heard

exchange4media Staff 29-January-2019

Created and conceptualised by DDB Mudra group, the TVC begins with a cinematic narrative set in the backdrop of Ladakh’s magnificent and breath-taking terrain

exchange4media Staff 29-January-2019

Bajaj Auto's transition from a domestic scooter maker to a global motorcycle powerhouse speaks of its revamped positioning

Misbaah Mansuri 29-January-2019

#Unstereotype campaign has been created by Prime Focus Technologies. The film highlights the need to overcome prejudices and break down barriers of racial bias across the nation

exchange4media Staff 28-January-2019

Video titled ‘Little Voices’ was released on Republic Day to drive the message about volunteering to educate the underprivileged kids

exchange4media Staff 28-January-2019

The Braille flag cast in concrete will be carried to several blind schools across the country, allowing students to partake more completely in the celebrations of the 70th Anniversary of our Republic

exchange4media Staff 28-January-2019

The brand released the video of the unique ‘salt art’ on Republic Day. The video has been conceptualised and developed by Ogilvy, Mumbai

exchange4media Staff 28-January-2019