Advertising News
Facebook More together

The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks

exchange4media Staff Mar 11, 2020 8:33 AM

Goldmedal electricals

Conceptualised by Creative Balcony, the ad film takes into account how water has a relationship with everything that's positive in life

exchange4media Staff Mar 9, 2020 5:04 PM

Servo

The film by Madison Communications & Digi Osmosis showcases how each colour of Holi stands for a culture or a tradition, and together they represent India as a whole

exchange4media Staff Mar 9, 2020 3:28 PM

Enamor All For Support

In the campaign, Enamor celebrates all the little ways a woman’s support system pushes her to take a step forward

exchange4media Staff Mar 9, 2020 3:05 PM

Rohit Sharma

The TVC builds on one of the key conversation points amongst fans who argued that Rohit Sharma-led Mumbai Indians only won VIVO IPL in even-numbered years

exchange4media Staff Mar 9, 2020 3:05 PM

Brand Factory Womens Day

The digital campaign was launched on various online platforms such as YouTube, Facebook, Instagram and Twitter amongst others

exchange4media Staff Mar 9, 2020 1:21 PM

MP Birla Cement Holi Ad

Based on a poem by radio presenter Neelesh Mishra narrating a spouse’s longing for the presence of their significant other, the film pays homage to the love and longing that Krishna bore for Radha

exchange4media Staff Mar 9, 2020 1:02 PM

Blind Date With Acko

The film is being released on digital platforms and will be amplified across all of Acko’s social channels

exchange4media Staff Mar 9, 2020 12:31 PM

Flipkart Womens Day Ad

The film highlights how Flipkart Seller Hub is the right avenue to drive change as it is a platform with no gender bias

exchange4media Staff Mar 9, 2020 11:59 AM

I Touch Myself Project

The campaign is live across social and digital platforms, as well as a microsite featuring breast health information

exchange4media Staff Mar 9, 2020 11:20 AM

Fanta Holi Ad with Sara Ali Khan

Conceptualised by Ogilvy North, the campaign will be supported by a robust Fanta #NoBahanaHoli selfie/video challenge through radio & digital platforms

exchange4media Staff Mar 9, 2020 8:46 AM

Women's Day

We take an in-depth look at whether Indian advertising has succeeded in leaving behind a dual gender outlook

Misbaah Mansuri Mar 9, 2020 8:45 AM

easyday

We asked industry experts whether the food & grocery chain’s Apnepan Ka Rang campaign manages to tick the right boxes when it comes to festive advertising

Misbaah Mansuri Mar 9, 2020 8:28 AM

Anita Kotwani

Kotwani is believed to be taking up a new assignment in the next few months

Naziya Alvi Rahman Mar 9, 2020 7:47 AM

PT Usha

The campaign starring the Indian track & field legend, the campaign #WomenInspireWomen salutes amazing Indian women who have been breaking barriers

exchange4media Staff Mar 8, 2020 4:05 PM

aLL

The campaign has body-positive influencers - Sakshi Sindwani and Neha Parulkar - having a fun conversation about cringe-worthy comments that people have made on their physique

exchange4media Staff Mar 7, 2020 6:00 PM

Shefali Verma

The 16-year-old will soon take over the brand’s Instagram page to showcase her take on the sport and the philosophy of SWAG

exchange4media Staff Mar 7, 2020 9:21 AM

PV Sindhu

Crafted by BBDO, the campaign will be driven across the platforms of TV, digital and social media

exchange4media Staff Mar 7, 2020 9:21 AM

Holi

Conceived by Famous Innovations, the campaign will be highlighted across Facebook, Google, YouTube and other digital platforms

exchange4media Staff Mar 7, 2020 9:20 AM

Hrithik Roshan

The new TVC conceptualised by Wunderman Thompson captures the dilemma and determination as Hrithik gears up to perform a larger-than-life stunt

exchange4media Staff Mar 7, 2020 9:12 AM