Advertising News
Chandrika

The TVC focuses on the germ protection properties of the Chandrika Ayurvedic Soap

exchange4media Staff Jul 25, 2020 2:00 PM

Crayons

The campaign #SabKuchJoDilChahe has been launched with a digital film that was released by popular travel and lifestyle influencers like Prakrati Varshney, Dev and Radhika Sharma

exchange4media Staff Jul 25, 2020 9:18 AM

Allen Solly

The brand along with Ogilvy Bengaluru has created a video capturing slice-of-life situations and habits of people, now common around us

exchange4media Staff Jul 25, 2020 9:11 AM

poker

The campaign has three films featuring Dhoni enjoying a game of poker with three unique personalities

exchange4media Staff Jul 25, 2020 9:06 AM

madison

The agency has the highest market share of 11.1% among the top 10 leading indepenent agencies of the world

exchange4media Staff Jul 23, 2020 3:48 PM

impact

Agnello Dias, Arun Iyer, Anushka Sen, Punit Malhotra and Anshuman Chakravarty discuss the way forward to ensure the ad/film production industry doesn't suffer due to coronavirus pandemic

exchange4media Staff Jul 23, 2020 8:54 AM

tarun rai

Guest Column: As WFH becomes a more ‘permanent’ way of working, Tarun Rai, Chairman & Group CEO, Wunderman Thompson, South Asia lists the measures industry leaders should consider for the near future

Tarun Rai Jul 23, 2020 8:23 AM

TAM ads

A comparison with Week 28 shows the number of new brands has also increased by 8%, with WhatsApp leading among the fresh names

exchange4media Staff Jul 23, 2020 8:12 AM

BYJU'S

Also launches two new TVCs with existing brand ambassador, Mahesh Babu, for the AP & Telangana region

exchange4media Staff Jul 22, 2020 12:22 PM

TobyJenner

The Global CEO shared the outlook of the ad market, his assessment of recovery post pandemic and how Wavemaker has been shining through the storms

exchange4media Staff Jul 22, 2020 9:09 AM

NineYards

Nine Yards is a communication consultancy that will weave a ‘She’ perspective into brands, say Iyer and Dattani

Neeta Nair Jul 22, 2020 9:05 AM

anushka virat

Film actresses ruled the roost of celebrity-endorsed ads during both quarters of 2020, according to the latest TAM AdEx report on Celebrity Endorsement

Sonam Saini Jul 22, 2020 8:25 AM

impact creative talks

In the wake of celebs contracting the virus, experts from ad & entertainment industry will discuss the topic - 'Kabhi Health Kabhi Wealth: Ad Shoot Dilemma'

exchange4media Staff Jul 22, 2020 8:18 AM

Lara Balsara Vajifdar

Guest Column: Lara Balsara Vajifdar, Executive Director, Madison World writes that with the right approach and mindset, women can achieve fulfilment in both personal and professional life

Lara Balsara Vajifdar Jul 22, 2020 8:17 AM

JaideepGandhi

STACA is the apex body whose operations arm is the Advertising Council of India (ACI)

exchange4media Staff Jul 21, 2020 3:30 PM

consumerprotection

Industry observers contend that it will all boil down to fair implementation of the law

Misbaah Mansuri Jul 21, 2020 8:47 AM