Advertising News
Publicis Worldwide

According to the agency, the division has been discontinued because clients were getting most of their work done out of other centres like Mumbai

Misbaah Mansuri May 14, 2020 9:25 AM

Nirmala Sitharaman

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to their target audience

exchange4media Staff May 14, 2020 8:53 AM

Ola cabs

The new campaign, targeted at both customers and driver-partners, emphasizes the importance of a collective responsibility from all stakeholders

exchange4media Staff May 13, 2020 7:19 PM

Nykaa Khoj

The campaign has been rolled out across Nykaa digital platforms such as YouTube, Instagram, Facebook and LinkedIn

exchange4media Staff May 13, 2020 5:33 PM

My Choices Foundation

The digital campaign, conceptualised and executed by Dentsu Impact, sheds light on the issue of sexual domestic assaults during the COVID-19 lockdown

exchange4media Staff May 13, 2020 1:45 PM

Fastrack

The short, quirky film by Lowe Lintas showcases everything that Gen-Z is doing to keep up with their friends, family and followers during this Q-time

exchange4media Staff May 12, 2020 7:22 PM

Horlicks

The entire TVC was made indoors by a production team of two and with remote technical support

exchange4media Staff May 12, 2020 9:23 AM

Harshad Rajadhyaksha and Kainaz Karmakar

Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy

Srabana Lahiri May 12, 2020 8:47 AM

P&G Mother's Day

ConceptualiSed by Leo Burnett India, the film salutes mothers on the frontline of the COVID-19 crisis

exchange4media Staff May 11, 2020 6:01 PM

Acko Ad

Conceptualised by Leo Burnett Orchard, the film highlights how savings from not running our car can go a long way in supporting the families of our household staff during the COVID crisis

exchange4media Staff May 11, 2020 4:52 PM

CRISIL

Without digital, the overall decline of ad revenue would have stood at 25% rather than 18%, according to the ratings

exchange4media Staff May 11, 2020 3:10 PM

Nivea

The digital campaign asks consumers to tag that ‘superhero caregiver mom’

exchange4media Staff May 11, 2020 11:45 AM

Burger King

As part of the campaign, conceptualised by Famous Innovations, consumers can send a Whopper to their special someone by tagging @BurgerKingIndia on social media handles

exchange4media Staff May 11, 2020 11:23 AM

Navratna Tel

Khan marked the association by starring as the brand's iconic 'Raahat Raja' in new ad

exchange4media Staff May 11, 2020 9:25 AM

TAM AdEx

Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19

exchange4media Staff May 11, 2020 9:07 AM

nutrela

A short film of 1:32 minute’s duration has been beautifully amalgamated with a montage of shots that seems to be relatable to all due to the common space of lockdown that people are sharing globally

exchange4media Staff May 9, 2020 3:00 PM

Lotte India

The brands have come up with two campaigns #PauseToThank and #ArgumentsWithMom

exchange4media Staff May 9, 2020 2:05 PM

Glucon-D

Through this campaign, users on social media will be able to create virtual packs with their mother’s name embedded with a personalised picture instead of Glucon-D's logo

exchange4media Staff May 9, 2020 1:58 PM