Advertising News
Panasonic

Panasonic aims to expand its technology benefits to a larger retail ecosystem by enabling SDN technology with Lemma Technologies digital advertising platform

exchange4media Staff Sep 26, 2019 12:03 PM

Dancing Uncle

The DSP Mutual Fund video campaign shows how the Bhopal professor, whose dance moves had gone viral, overcame his worries with the help of Dynamic Asset Allocation Funds

exchange4media Staff Sep 26, 2019 9:00 AM

CVL Srinivas

CVL Srinivas, Country Manager, WPP, spoke about some initiatives WPP is driving in India and why BrandZ is an important part of WPP’s strategy

Misbaah Mansuri Sep 26, 2019 8:33 AM

Pithawala

Pithawala, Vice President and Global Head - Marketing, Sales & Innovation, shares insights on the brief and concept of the campaign, and roping in Ayushmann Khurrana as brand ambassador

exchange4media Mumbai Bureau Sep 26, 2019 8:32 AM

Kiara

Kiara will be featured in print, outdoor, digital and in-store communication campaigns of the brand

exchange4media Staff Sep 25, 2019 12:45 PM

GirlChild

Launch film on National Daughter's Day that has Sukhbir Malik, father of wrestler Sakshi Malik, urging all fathers to believe and invest in their girl child

exchange4media Staff Sep 24, 2019 3:28 PM

Paytm campaign

Aimed at interoperability, Paytm App allows scanning of any QR code for instant payments from linked bank accounts

exchange4media Staff Sep 24, 2019 2:49 PM

Shankar Mahadevan Vodafone Play

The 360-degree high decibel campaign has been conceptualised by Ogilvy & Mather India

exchange4media Staff Sep 24, 2019 12:28 PM

Mahindra Cut the Crap Campaign

The newly launched campaign conceptualised by FCB Interface highlights the damage caused by single-use plastics

Noel Dsouza Sep 24, 2019 10:49 AM

Sudhir Nair 21N78E Creative Labs

Guest Column: Sudhir Nair, Founder of 21N78E Creative Labs, tells us more about how ideas behind advertising briefs have changed over time

Sudhir Nair Sep 24, 2019 8:51 AM

advertising

Industry leaders say the reduction in corporate tax is expected to push in more liquidity in the market, which will lead to higher ad spends

Shikha Paliwal Sep 24, 2019 8:44 AM

RachnaLokhande

The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more

Anjali Thakur Sep 23, 2019 8:44 AM

Prasoon

At Advertising Club Bangalore’s Big Bang Awards 2019, Pandey, Director, Corcoise Films, spoke on the theme of ‘Breaking the rules’

exchange4media Staff Sep 23, 2019 8:39 AM

Jeep

The Jeep Compass campaign has been conceptualised and executed by Digitas India, and has seven short videos

exchange4media Staff Sep 21, 2019 4:00 PM

shoot

The campaign is a 360-degree programme led by two TVCs, and supported by a communication plan that includes TV, Cinema, Print, Digital and OOH

exchange4media Staff Sep 21, 2019 9:06 AM

Pataudi

The campaign for the ethnic wear brand, co-owned by Myntra, is set to go live during Durga Puja

exchange4media Staff Sep 21, 2019 8:49 AM

pantaloons

The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations

exchange4media Staff Sep 21, 2019 8:46 AM

virat

The film captures the enigmatic and rebellious youth spirit as they break the rules and shatter stereotypes

exchange4media Staff Sep 21, 2019 8:46 AM

ChrisGayle

The campaign, which comprises two advertisements, is live on digital and OOH platforms

exchange4media Staff Sep 21, 2019 8:38 AM