Advertising News
Crocs campaign -Priyanka Chopra Jonas

Priyanka Chopra Jonas, the actor known for her noteworthy sense of style will be Crocs global brand ambassador. Through this campaign, she will embolden consumers to be comfortable in their own shoes

exchange4media Staff Nov 19, 2019 4:30 PM

Welspun Flooring

The campaign has been conceptualised by Leo Burnett and features celebrity couple Shakti Arora and Neha Saxena

exchange4media Staff Nov 19, 2019 4:17 PM

Kingfisher's #myFisher campaign

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

Gillette's #ManEnough campaign

The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength to embrace your vulnerability and show it

exchange4media Staff Nov 19, 2019 3:33 PM

Samco Securities - Triton Communications

Triton Communications came up with the unique idea of building financial superhero ‘InvestMan’ to promote StockBasket platform and help retail investors invest in the stock market

exchange4media Staff Nov 19, 2019 2:19 PM

Stephen Dolan, MD-APAC of IAS

Stephen Dolan, MD-APAC, IAS, talks about the importance of ad verification in an increasingly complex digital world and the impact of a brand's ad environment on consumer perceptions

Shikha Paliwal Nov 19, 2019 8:56 AM

Ogilvy

The agency’s revenue from operations stood at Rs 331.1 crore for the year ended December 2018 as against Rs 340.1 crore in the previous year

Misbaah Mansuri Nov 19, 2019 8:41 AM

Cannes Lions

Agencies in India say they are looking forward to participate in the newly introduced category at Cannes Lions – Creative Business Transformation Lions 2020

Shikha Paliwal Nov 19, 2019 8:39 AM

VLCC campaign

‘Take the Orange Pledge: Stand Up India’ campaign inspired over 550000 people to take the pledge online in 7-days, and over 100,000 people signed on the Orange dot pledge symbol at VLCC centres

exchange4media Staff Nov 18, 2019 7:22 PM

Neena Gupta Ching's Secret

The TVC for ‘Desi Chinese se kya darna’ campaign is directed by the National Award-winning producer and director, Maneesh Sharma of Dum Laga Ke Haisha and Band Baaja Baaraat fame

exchange4media Staff Nov 18, 2019 7:17 PM

Axis Bank Kochi

The music video conceptualised by Lowe Lintas and featuring Kochi-based music band Masala Coffee, showcases four protagonists who use the Kochi1 Card to enhance their payment experience in new ways

exchange4media Staff Nov 18, 2019 3:08 PM

Taglr ShopperAds

‘ShopperAds’ platform will help stores & e-tailers save on growing costs of customer acquisition and reducing customer spends by providing specific and accurate information of products

exchange4media Staff Nov 18, 2019 2:57 PM

Padamsee

Chintamani Rao, Strategic Marketing and Media Advisor, pays his tribute to Alyque Padamsee on his first death anniversary

Chintamani Rao Nov 18, 2019 1:32 PM

Google

Following mounting pressure from the European Union, Google will no longer be informing advertisers about the type of content where their ads could appear

exchange4media Staff Nov 18, 2019 11:06 AM

Big Bang

Mindshare India won the maximum of 18 Gold, 13 Silver and 4 Bronze Awards at The Advertising Club Bangalore’s Big Bang 2019

exchange4media Staff Nov 18, 2019 9:08 AM

ixigo campaign

The campaign on “What not to do in a flight” aims to raise awareness of unwritten rules to follow while travelling. It serves as a useful guide for travellers on in-flight etiquette

exchange4media Staff Nov 17, 2019 6:00 PM

Airbnb collaborates with The City Place of Jaipur

A video capturing His Highness Maharaja Sawai Padmanabh Singh welcoming guests to his home, to experience royalty was launched. The Gudliya Suite at the palace opens doors for guests from November 23

exchange4media Staff Nov 17, 2019 10:00 AM

Fujifilm India

The campaign created and conceptualised by Hammer Communications premiered on November 11, across all digital and leading OTT platforms like Hotstar, Netflix, Amazon Prime, etc

exchange4media Staff Nov 16, 2019 4:00 PM

M A Parthasarathy

Parthasarathy, CEO, Mindshare South Asia, spoke at the Bangalore Advertising club’s The Big Bang Awards for Excellence in Media & Wellness, on the trends and technological advances of the future

Neethu Mohan Nov 16, 2019 1:22 PM