Advertising News

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM


The brand has collaborated with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign

exchange4media Staff Sep 6, 2020 6:00 PM


The film also highlights the importance of the availability of sanitized mobility for daily commuters to stay safe

exchange4media Staff Sep 6, 2020 10:00 AM


The film, conceptualized by Ogilvy India, encourages everyone to be mindful of germ protection

exchange4media Staff Sep 5, 2020 9:14 AM


The multiple films, by L&K Saatchi & Saatchi created by have been directed by TJ O’Grady Peyton and shot in Bucharest, Romania and are live on all digital platforms

exchange4media Staff Sep 5, 2020 8:58 AM


The campaign was created after recognising the surge in recipe content on YouTube or Instagram during the quarantine

exchange4media Staff Sep 5, 2020 8:53 AM


The TVCs highlight the ease of tuning into music playlists for all moods and moments

exchange4media Staff Sep 5, 2020 8:47 AM

Kurkure Lay's

The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers

exchange4media Staff Sep 5, 2020 8:34 AM


RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms

exchange4media Staff Sep 5, 2020 8:30 AM


Under the Consumer Protection Act, the Consumer Affairs Ministry has drafted the first-ever government guidelines, which will be applicable to advertising across all modes

exchange4media Staff Sep 4, 2020 1:58 PM


Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic

Neeta Nair Sep 4, 2020 9:21 AM


With COVID giving a push to businesses like online education and healthcare, Whitehat Education Technology and Moov Advance Diclofenac Spray were among the top new advertisers and brands

Sonam Saini Sep 4, 2020 9:07 AM


The Advertising Standards Council of India has partnered with TAM Media Research to add the monitoring of digital platforms to the already tracked print and television media

exchange4media Staff Sep 3, 2020 1:22 PM

Star Plus

The ‘Ek Saath Waali Baat’ campaign captures this feeling of togetherness while driving the message of hope and support

exchange4media Staff Sep 3, 2020 11:18 AM


While some said the ad does not deliver the brand connect, others appreciated the narrative that is intertwined with poetry

Misbaah Mansuri Sep 3, 2020 9:08 AM


The branded content and creative agency will be headquartered in Singapore and will operate at the intersection of advertising and media

exchange4media Staff Sep 2, 2020 1:17 PM


Conceptualised by Clevertize, the ad film highlights the challenges that Indian sellers face

exchange4media Staff Sep 1, 2020 4:34 PM

Blue Cross

The video drives home the message that with Blue Cross, people with certain health conditions can now get their medication at almost 60% less cost

exchange4media Staff Sep 1, 2020 4:07 PM