Advertising

Grievance Against Misleading Advertisements will focus on the following sectors: food, agriculture, health, education, real estate, transport and financial services

exchange4media Staff 29-June-2019

Brandmusiq Co-Founder Rajeev Raja and CEO Ajit Varma decode sonic branding and how the ad world is embracing the concept

Priyaankaa Mathur 27-June-2019

The ad for McDowell’s No.1 Platinum Gourmet Snacks has been created by The Womb

exchange4media Staff 26-June-2019

The campaign, conceptualised by Ogilvy & Mather, shows how 3-Minute Seviyan Upma seamlessly fits into the morning madness where the homemaker has to multitask to cater to her family’s needs

exchange4media Staff 26-June-2019

While 59 belonged to the education sector, 35 were from healthcare,  5 from personal care, 2 related to food & beverages sector and 13 were from ‘others’ category

exchange4media Staff 26-June-2019

Roads of Mumbai and Delhi are full of gigantic hoardings featuring Netflix shows such as Leila and Sacred Games

Anjali Thakur 26-June-2019

The campaign has been conceptualized and executed by Havas Creative

exchange4media Staff 25-June-2019

'Challenge The Limits' is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance

exchange4media Staff 25-June-2019

Conceptualised and created by Leo Burnett Orchard, the video establishes Acko as a no-brainer choice for customers

exchange4media Staff 24-June-2019

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza 24-June-2019

A series of films was developed by Lowe Lintas, aimed at building awareness for the smart lighting category in India

exchange4media Staff 23-June-2019

The ad campaign will be promoted on video platforms like Facebook, Google Display, YouTube and Instagram

exchange4media Staff 22-June-2019

The campaign aims to raise awareness about the perils of congestion and pollution in cities, and talks about the need to build parks

exchange4media Staff 22-June-2019

The brand’s humorous campaign is its latest effort to connect with consumers

exchange4media Staff 21-June-2019

The digital-only film has been conceptualised and created by Leo Burnett Orchard

exchange4media Staff 21-June-2019

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza 21-June-2019

Developed by Ogilvy India and Singapore, the campaign will be across four key markets - India, Philippines, Thailand, and Indonesia from June 2019

exchange4media Staff 18-June-2019

The new campaign will have a multimedia release encompassing television, digital, print and on-ground activations

exchange4media Staff 18-June-2019

The smartphone major launched the heartbeat song 'Jeet Pe Apna Haq Hai' by music director duo Meet Bros to boost Team India

exchange4media Staff 18-June-2019

The campaign is being executed via contests on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube through a series of interesting customer engagement activities

exchange4media Staff 17-June-2019

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