Advertising

American Tourister has engaged with fans nationwide and asked them to send in their cheers, messages, and wishes for Team India

exchange4media Staff 29-May-2019

The Metro Shoes collection campaign will soon release across major cities via print, OOH and digital media

exchange4media Staff 29-May-2019

The association is supported by a 360-degree outreach campaign including television and digital campaigns culminating through an on-ground activation

exchange4media Staff 29-May-2019

Presents a unique communication series to amplify hand hygiene

exchange4media Staff 29-May-2019

Bhatt, Chief Strategy Officer of Tonic Worldwide, talks about their expectations from Cannes Lions festival this year, the campaigns that they have entered in and more

Noel Dsouza 29-May-2019

The new 'Our Moment is Now' campaign features actor Ayushmann Khurrana and cricketers Dinesh Karthik, Kuldeep Yadav and Yuzvendra Chahal

exchange4media Staff 28-May-2019

The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro

exchange4media Staff 27-May-2019

The third edition of ‘India ka Fashion Capital’ campaign will be live on television and digital platforms, for a period of eight weeks until July

exchange4media Staff 27-May-2019

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza 27-May-2019

The brand has released this fun, peppy campaign across all the digital platforms, globally, marking the launch of its SS19 collection

exchange4media Staff 25-May-2019

The brand, in its TVC, aims to kindle the urge to travel, through the Safari backpack itself

exchange4media Staff 25-May-2019

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza 24-May-2019

LinConsult, the strategic consulting arm of MullenLowe Lintas Group, has worked on Walkaroo’s brand positioning 

exchange4media Staff 23-May-2019

Hopscotch and TikTok partnered for a Rap-Challenge, asking moms to create videos that capture their experiences while styling their kids

exchange4media Staff 23-May-2019

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza 23-May-2019

The smartphone brand has cleverly designed its marketing strategy and restrained from spending big on advertising, thus passing on the cost benefits to customers, say experts

Dolly Mahayan 23-May-2019

Of these complaints, 123 belonged to healthcare,  83 to education sector,  seven to food & beverages sector,  two to personal care and 14 were from ‘others’ category

exchange4media Staff 22-May-2019

Conceptualized by Lowe Lintas, the campaign was launched across digital media and television mid-May

exchange4media Staff 21-May-2019

The campaign film weaves a narrative of the innovative Fiama Scents with Sara and a day in her life

exchange4media Staff 21-May-2019

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