Advertising News
Alia Bhatt Ranbir Kapoor Lays

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

outbrain

The combined company will provide enhanced advertising efficacy and reach to marketers worldwide

exchange4media Staff Oct 4, 2019 9:04 AM

DurgaPujaOOH

Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts

Anjali Thakur Oct 4, 2019 8:27 AM

tigershroff

The campaign highlights the brand ethos, which explores the dynamic relationship between a sound mind and a sound body

exchange4media Staff Oct 3, 2019 7:24 PM

Bikaji Amitabh Bachchan

Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation

exchange4media Staff Oct 3, 2019 12:34 PM

Lufthansa

Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories

Shreshtha Verma Oct 3, 2019 8:39 AM

WARC

The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry

exchange4media Staff Oct 1, 2019 6:59 PM

wunderman

Some of the recent wins include Godrej Interio, Oppo, Myntra, Shell, Times Internet, Zee 5, Kaya, Linc Pens & HDFC Mutual Funds

exchange4media Staff Oct 1, 2019 2:21 PM

SBI

Conceptualised by WATConsult, the digital video showcases the story of Mittal Patel and her vision to solve the identity crisis of tribal communities

exchange4media Staff Sep 30, 2019 6:02 PM

Apollo

Mindshare used its proprietary tools and adaptive marketing framework to capture the interests of auto enthusiasts

exchange4media Staff Sep 30, 2019 4:54 PM

Bata campaign

With the launch of the campaign, the brand has rolled out a new TVC, conceptualized by Contract Advertising

exchange4media Staff Sep 30, 2019 4:22 PM

Deepika Goibibo

The campaign underlines the brand’s promise of offering an amazing stay experience with GoStays

exchange4media Staff Sep 30, 2019 2:30 PM

Kinetic

This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP

exchange4media Staff Sep 30, 2019 11:34 AM

URBANCLAP

As part of the campaign, the platform will offer discounts of up to 60 percent on its beauty, wellness and cleaning services. It expects 2.5x growth in demand for services during this season

exchange4media Staff Sep 29, 2019 6:00 PM

Uber Safety Never Stops

The two-month-long campaign will cover print, radio, digital, social and other channels in five different languages across India

exchange4media Staff Sep 29, 2019 10:00 AM

Red hunt

As part of the campaign nine commercials, created by Triton Communications, will be released in the following months

exchange4media Staff Sep 28, 2019 11:53 AM