Advertising News
Kriti Sanon for Joy Honey Almond Lotion

Sanon will soon appear in an integrated marketing campaign around the product that also features a new television commercial

exchange4media Staff Nov 4, 2019 3:18 PM

Obesity

As part of this campaign, VLCC is conducting health and wellness camps at corporate offices across India

exchange4media Staff Nov 4, 2019 2:42 PM

Tata Capital

The campaign consists of three videos, and will run across TV and Social Media

exchange4media Staff Nov 4, 2019 1:08 PM

Cipla

The digital film features actor Radhika Apte, celebrity chef Vikas Khanna, badminton player Parupalli Kashyap and digital influencer Shristi Dixit

exchange4media Staff Nov 4, 2019 12:48 PM

Havells

Ravindra Singh Negi, President, Havells India Ltd, talks about the strategy behind launching new range for personal grooming, appointing Vicky Kaushal as brand ambassador and more

exchange4media Staff Nov 4, 2019 8:35 AM

OOH

BJP and AAP have been aggressive in OOH, and Congress too is expected to spend heavily on the platform for the upcoming state assembly elections, say experts

Anjali Thakur Nov 4, 2019 8:09 AM

Manyavar

Experts tell us whether the brand’s big ad blitz with multiple celebrities is a well-thought-out move or just lazy marketing

Misbaah Mansuri Nov 4, 2019 8:05 AM

Imagica

The campaign consists of a set of customised ‘Youtube Pre-Roll Ads’

exchange4media Staff Nov 3, 2019 4:00 PM

British Paints

The brand communication has been rolled out on print, retail and digital formats to gain maximum traction and brand recall

exchange4media Staff Nov 3, 2019 10:00 AM

SRK

Over the years, Khan has worked with many iconic brands including Pepsi, Frooti, BYJU'S, Big Basket and Hyundai

Shreshtha Verma Nov 2, 2019 9:35 AM

Fulcro

The campaign started with cricketer Rohit Sharma’s tweets; a custom Hashtag #EverythingEverywhere was also created

exchange4media Staff Nov 2, 2019 9:32 AM

Aishwarya Rai Bachchan

Turning 46 today. In spite of being away from mainstream cinema, the actor rides high on both Indian and international brand endorsements. She recently appeared in the Cadbury TVC

exchange4media Staff Nov 1, 2019 9:14 AM

Twitter

According to most industry heads, the decision is due to backlash social media platforms have been facing for propagating political agenda & not because they are not interested in advertising dollars

exchange4media Staff Nov 1, 2019 8:49 AM

TAC

Nakul Chopra to be Chairman and Jaideep Gandhi to be Co-Chair of Goafest 2020 Organizing Committee

exchange4media Staff Oct 31, 2019 2:16 PM

Cannes Lions

Cannes Lions International Festival of Creativity will be taking place from June 22 to 26

exchange4media Staff Oct 31, 2019 1:26 PM

SDMC logo

South Delhi Municipal Corporation has floated three new tenders for advertisement rights for unipoles, toilet blocks and other OOH options

exchange4media Staff Oct 31, 2019 8:09 AM

Google

Google’s parent company Alphabet’s net income for the quarter has been recorded as $7 billion

exchange4media Staff Oct 30, 2019 7:51 PM

Helo's  #AntiDengue campaign

The campaign went viral within a week of its launch, garnering 90-million views and over 6,000 posts. It created awareness through in-app notifications, splash screens and interactive quizzes

exchange4media Staff Oct 30, 2019 2:27 PM

Heritage Foods #Heritage Bytes# recipe campaign

The #Heritage Bytes# campaign targets health conscious and nutrition oriented millennials, discerning home makers and career oriented working women.

exchange4media Staff Oct 30, 2019 12:55 PM