Advertising

Custom Mix Modeling solution will help FMCG advertisers measure sales ROIs of individual digital publishers using the same method as for TV and Print

exchange4media Staff 1 week ago

From 20,645 entries, a total of 1,811 campaigns have been shortlisted by 220 preliminary judges around the world

exchange4media Staff 1 week ago

The commercial for Tanishq’s new Ahalya collection has been conceptualised by Lowe Lintas

exchange4media Staff 1 week ago

The film captures how the rugged & fierce Hercules bicycle enables teenagers to do more and push boundaries

exchange4media Staff 1 week ago

The campaign has four ads, conceptualised by Vodafone Idea’s creative agency Ogilvy & Mather India

exchange4media Staff 1 week ago

MIB Minister Prakash Javadekar said in 2018-19, Rs 429.55 crore was spent on print media, Rs 514.29 on audio visual, Rs 235.33 crore on outdoor publicity and 16.77 crore on printed publicity

exchange4media Staff 1 week ago

Industry experts say the ease of business proposed in the Budget has been encouraging but there is a need for substantial reform measures

exchange4media Staff 1 week ago

The digital film – Love, Not labels, shatters stigmas around old age by urging people to re-evaluate their perception of ageing

exchange4media Staff 07-July-2019

As per the report, note claims that the selection of the advertising agency was not transparent and the campaign was not conceived properly

exchange4media Staff 06-July-2019

Conceptualised by Ogilvy, the campaign comprises a series of four TVCs highlighting ITC’s rich bouquet of world-class Indian brands

exchange4media Staff 06-July-2019

Conceptualised by Contract India, the TVC will be rolled out on print, radio, and digital, along with many on-ground initiatives

exchange4media Staff 06-July-2019

Agencies give auditors their media data when an advertiser wants to see how competitive the prices are, or if they want to compare the rates with that of other agencies

exchange4media Staff 05-July-2019

The campaign leverages the real time weather conditions to the show Spider-Man fighting them, on an outdoor hoarding

exchange4media Staff 05-July-2019

With the launch of this new variant, Coca-Cola India, is broadening its portfolio by introducing sparkling beverages blended with fruit juice

exchange4media Staff 04-July-2019

According to industry sources, advertisers are paying Rs 35 lakh for 10 seconds for last minute inventory

Tasmayee Laha Roy 04-July-2019

Nayer, CMO, Group Corporate Brand, Mahindra & Mahindra, on how the #NurtureYourCuriosity campaign is integrated with a curiosity test to keep consumers engaged

Noel Dsouza 04-July-2019

Advertising industry heads share with exchange4media their expectations from tomorrow’s Union Budget announcements 

Noel Dsouza 04-July-2019

Axe's #Abteribari campaign aims to deconstruct outdated views on masculinity

Nafisa Shaheen 03-July-2019

Anshuman Chakravarty, Chief Marketing Officer, Orient Electric tells us how the brand is leveraging digital platforms to engage with younger consumers

Dolly Mahayan 03-July-2019

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