Advertising News
ACT Fibernet Valentines Day

For the campaign, the company will give away unique rewards to customers by encouraging them to ‘Break up’ with their broadband provider and connect with ACT Fibernet

exchange4media Staff Feb 13, 2020 6:01 PM

Pitch Madison Advertising Report

Despite a year of slowdown in 2019, the digital medium continued to post healthy growth and was seen holding up the overall sentiment

exchange4media Staff Feb 13, 2020 5:19 PM

Dream11 Fantasy Sports

As per the report, fantasy sports platform Dream 11 has become the 3rd biggest spender of 2019 with spends of Rs 700-800 crore

exchange4media Staff Feb 13, 2020 5:19 PM

Pitch Madison Advertising Report

IPL, ICC T20 World Cup, festival season & good spending by OTT, mobile wallet brands and e-commerce platforms to help achieve estimates, says the report

exchange4media Staff Feb 13, 2020 5:12 PM

Cadbury Dairy Milk SIlk Valentine's Day

The campaign will be rolled out with high impact outdoors, digital and in-store promotions

exchange4media Staff Feb 13, 2020 4:01 PM

Omnicom

Omnicom's worldwide revenue for the fourth quarter of 2019 has increased 1.3% as compared to the same quarter of 2018

exchange4media Staff Feb 13, 2020 11:04 AM

Kumar Seetharaman

Kumar Seetharaman, MD, Srishti Communications, shares the brand’s journey and his insights on the trends and challenges faced by the OOH industry

Neethu Mohan Feb 13, 2020 8:47 AM

Pitch Madison Advertising Report 2020

Gear up for one of the most awaited evenings - the unveiling of the Pitch Madison Advertising Report 2020, at the Taj Santacruz, Mumbai

exchange4media Staff Feb 13, 2020 8:38 AM

Mortein SMART

Sukhleen Aneja, CMO & Marketing Director, RB Hygiene Home South Asia, says the brief for Havas Creative was getting consumers to upgrade to a smarter choice - a smarter way to protect

Noel Dsouza Feb 13, 2020 8:37 AM

Valentines Day Ad Campaigns

In this season of love, brands curate innovative marketing strategies to draw in consumers with clutter-breaking campaigns

exchange4media Staff Feb 13, 2020 8:36 AM

82.5 Communications turns one

Piyush Pandey believes 82.5 filled the position of a truly Indian agency that was lying vacant

exchange4media Staff Feb 13, 2020 8:18 AM

Womb

The Womb comes up with a quirky adaptation of the joy of receiving personalized gifts

exchange4media Staff Feb 12, 2020 4:10 PM

Josy Paul

Paul joins an illustrious list of honourees including Alyque Padamsee, AG Krishnamurthy, Piyush Pandey and Prasoon Joshi

exchange4media Staff Feb 11, 2020 6:25 PM

Edelman

While in APAC Edelman witnessed a growth of 4.5% in global revenue, in EMEA it has increased by 2.4%

exchange4media Staff Feb 11, 2020 5:09 PM

Dineout Great Indian Restaurant Festival

The digital film features celebrities and social influencers like Atul Srivastava, Sahil Anand, Kusha Kapila and Ankush Bahuguna

exchange4media Staff Feb 11, 2020 3:59 PM

panasonic

The agency will drive the creative strategy across both offline and digital media in India

Misbaah Mansuri Feb 11, 2020 8:20 AM

Nestle KitKat Valentines

Nestlé KitKat Valentine's campaign narrates new-age love stories through innovative packaging, when put together they form complete messages

exchange4media Staff Feb 10, 2020 4:06 PM

Bajaj

The long-format campaign film features Easy Wanderlings, a music band, and their journey of creating music

exchange4media Staff Feb 10, 2020 1:17 PM

upgrad

The campaign will be leveraged across TV, print and digital platforms

exchange4media Staff Feb 10, 2020 11:50 AM