Advertising

Leo Burnett – Orchard has partnered with MTV to bring hard-hitting stories from around the world, giving a different perspective to the democratic privileges of India 

exchange4media Staff 1 week ago

The #EkDinKiChutti campaign encourages people to take a day off and travel home for a day to vote

exchange4media Staff 1 week ago

The campaign talks about changing aspirations of people looking for a life partner and how partners support each other

exchange4media Staff 1 week ago

ASCI upheld complaints against a total of 145 advertisements out of the 180 it evaluated

exchange4media Staff 1 week ago

The hoarding lights up after 7pm with special detailed lighting and showcases the night time version of a Nite Jogger shoe against the backdrop of Mumbai’s iconic CST building

exchange4media Staff 1 week ago

Pant and Iyer roped in for being among the young achievers in Indian cricket 

exchange4media Staff 1 week ago

Amplifying the latest technology by OPPO India, the TVC highlights features such as the 16MP rising camera of the smartphone and the 48MP ultra-clear camera system to capture pictures in any setting

exchange4media Staff 1 week ago

The brand urges consumers to ‘Make their voice heard, and their vote count’

exchange4media Staff 1 week ago

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan 1 week ago

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan 1 week ago

We speak to Swati Bhattacharya, Chief Creative Officer, FCB Ulka, who has created the short film, ‘Bhukkad’- The Hungry One, for Millennium Schools' project

Noel Dsouza 1 week ago

Starting with Akshaya Tritiya, Nayanthara will regularly feature in all ad campaigns, print, outdoor and TVC

exchange4media Staff 1 week ago

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

exchange4media Staff 1 week ago

Byju’s rolls out new TVCs for the Kerala market that focus on the importance of life-long learning

exchange4media Staff 1 week ago

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff 1 week ago

The #Just25 campaign comprises five TVCs inspired by the 25 year olds of today

exchange4media Staff 1 week ago

RED FM hired ex- pick-pockets and with their help planted a wallet size creative in the pockets of devotees in a form of quirky one-liners

exchange4media Staff 1 week ago

The brand launched its campaign on the lines of the brand essence 'smooth taste of friendship’

exchange4media Staff 1 week ago

The campaign has been planned by Taproot Dentsu and will be launched across all media channels and platforms

exchange4media Staff 1 week ago