Inclusivity was seen to be an ongoing conversation on Day 2 as well

Misbaah Mansuri Jun 24, 2020 7:42 AM

The ad film has been put together by Saatchi & Saatchi Propagate

exchange4media Staff Jun 23, 2020 5:03 PM

The Council picked over 50 misleading COVID-cure advertisements in April, notifying the advertisers to withdraw them in a week

exchange4media Staff Jun 23, 2020 4:12 PM

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

The eponymous agency brought Ogilvy 'back to life', reflecting on how his wisdom could have benefitted this generation

exchange4media Staff Jun 23, 2020 10:38 AM

Josy Paul, Chairman and Chief Creative Officer of BBDO India, spoke on the opening day of Cannes Lions Live as part of the  ‘What I’ve Learnt’ module

exchange4media Staff Jun 23, 2020 8:16 AM

Day 1 of the virtual event also saw the unveiling of a new study on creative effectiveness, carried out on behalf of Cannes Lions and WARC

Misbaah Mansuri Jun 23, 2020 8:11 AM

The Association of Advertising Producers recently put together post-lockdown filming guidelines for commercial film production in India

Misbaah Mansuri Jun 23, 2020 7:49 AM

A new ad starring the actor marks the new partnership

exchange4media Staff Jun 22, 2020 4:47 PM

Mohanty expressed that it was an honour to be associated with a 'divine' product made for the people of Orissa

exchange4media Staff Jun 22, 2020 3:49 PM

The film beautifully showcases a father’s natural instinct to protect those he loves

exchange4media Staff Jun 22, 2020 3:34 PM

The Masterclass by Josy Paul is part of the ‘What I’ve Learnt’ module

exchange4media Staff Jun 22, 2020 12:42 PM

Industry heads say with the Covid-19 crisis the need for integration will be more acute & embracing digital-tech capabilities across the networks has become essential too

Misbaah Mansuri Jun 22, 2020 8:29 AM

This is the fourth extension in the campaign’s ongoing series #AajCarefulTohKalColourful

exchange4media Staff Jun 21, 2020 8:00 PM

The #DostiwithDad campaign is aimed at promoting a sense of security to elderly citizens who are alone during the pandemic

exchange4media Staff Jun 21, 2020 8:00 PM

Ten influencers have also been roped in for the campaigns

exchange4media Staff Jun 21, 2020 2:00 PM

The campaign has been conceptualised and executed by Grapes Digital

exchange4media Staff Jun 21, 2020 12:00 AM

Singer Shaan features in the #PapaHainNa campaign’s music video with his two sons

exchange4media Staff Jun 20, 2020 6:01 PM

The campaign is a small expression of the brand's gratitude towards those who went above and beyond during the crisis

exchange4media Staff Jun 20, 2020 12:20 PM

The campaign created by Ogilvy Bangalore is live across Titan’s social media handles

exchange4media Staff Jun 20, 2020 9:52 AM