As part of the mandate, the agency will handle all creative communications, campaign designs and media consulting services for the brand

exchange4media Staff Mar 20, 2020 12:56 PM

Although played for laughs in the ad, social media has been appreciating the young scout for his simple wisdom on handwashing

exchange4media Staff Mar 20, 2020 12:33 PM

Guest Column: Suprotim Day, Chief Films Officer, Dentsu Aegis Network India, assesses the long and short-term impact of suspending ad productions during the COVID-19 crisis

Suprotim Day Mar 20, 2020 8:42 AM

dentsu X is the incumbent agency

Naziya Alvi Rahman Mar 19, 2020 1:34 PM

The partnership will allow advertisers to directly access premium TikTok inventory through The Trade Desk platform

exchange4media Staff Mar 19, 2020 12:13 PM

DigitalKites aims to democratize digital advertising, making it secure and easy for brands & publishers to collaborate with each other seamlessly

exchange4media Staff Mar 19, 2020 10:44 AM

Foster Kenny was previously with IPG Mediabrands, where she was Global President for client solutions in UK and Ireland

exchange4media Staff Mar 19, 2020 8:47 AM

Sen the Regional Creative Director of Wunderman Thompson South Asia doles out valuable wisdom from her own life for women entering the industry

Tista Sen Mar 19, 2020 8:38 AM

The account size is estimated to be around Rs 300 crore. Madison has been handling Titan since 2017

Naziya Alvi Rahman Mar 18, 2020 3:54 PM

The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor

exchange4media Staff Mar 18, 2020 2:20 PM

The Maddys 2020 was scheduled to be held on 28th March

exchange4media Staff Mar 18, 2020 1:56 PM

Industry leaders indicate that losses to production companies and advertisers could be unprecedented but acknowledge the measures are being taken for the general good

Misbaah Mansuri Mar 18, 2020 8:13 AM

Paytm and Unilever want to educate everyone on the importance of developing a habit of personal hygiene while avoiding transmission of the virus from one person to another

exchange4media Staff Mar 17, 2020 8:00 PM

Created by Flagship Advertising, the campaign films will be part of a series of integrated marketing and promotional activities

exchange4media Staff Mar 17, 2020 3:52 PM

The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant

exchange4media Staff Mar 17, 2020 2:34 PM

The campaign encourages women to embrace themselves without caring about the pressure to look a certain way

exchange4media Staff Mar 17, 2020 1:39 PM

The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding

exchange4media Staff Mar 17, 2020 11:59 AM

A review meeting on 30th March will decide on whether to resume shoots or to continue quarantine measures

Misbaah Mansuri Mar 17, 2020 8:21 AM

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

Conceptualised by team WPP, the 'Mere Baal, Meri Jaan' campaign aim to build a deeper connect with women and the brand

exchange4media Staff Mar 16, 2020 5:24 PM