Advertising News
Dan Euonia

As part of the mandate, the agency will handle all creative communications, campaign designs and media consulting services for the brand

exchange4media Staff Mar 20, 2020 12:56 PM

Bunty

Although played for laughs in the ad, social media has been appreciating the young scout for his simple wisdom on handwashing

exchange4media Staff Mar 20, 2020 12:33 PM

Suprotim Day

Guest Column: Suprotim Day, Chief Films Officer, Dentsu Aegis Network India, assesses the long and short-term impact of suspending ad productions during the COVID-19 crisis

Suprotim Day Mar 20, 2020 8:42 AM

TikTok and The Trade Desk

The partnership will allow advertisers to directly access premium TikTok inventory through The Trade Desk platform

exchange4media Staff Mar 19, 2020 12:13 PM

DigitalKites

DigitalKites aims to democratize digital advertising, making it secure and easy for brands & publishers to collaborate with each other seamlessly

exchange4media Staff Mar 19, 2020 10:44 AM

Caroline Foster Kenny

Foster Kenny was previously with IPG Mediabrands, where she was Global President for client solutions in UK and Ireland

exchange4media Staff Mar 19, 2020 8:47 AM

tista sen

Sen the Regional Creative Director of Wunderman Thompson South Asia doles out valuable wisdom from her own life for women entering the industry

Tista Sen Mar 19, 2020 8:38 AM

Titan Madison

The account size is estimated to be around Rs 300 crore. Madison has been handling Titan since 2017

Naziya Alvi Rahman Mar 18, 2020 3:54 PM

Saikhom Mirabai Chanu for Adidas

The campaign celebrates the stories of Weightlifting World Champion Saikhom Mirabai Chanu, Himanshi Goyal, body-positivity proponent and Nishriin Parikh, a 53-year-old professional body-sculptor

exchange4media Staff Mar 18, 2020 2:20 PM

Ad production

Industry leaders indicate that losses to production companies and advertisers could be unprecedented but acknowledge the measures are being taken for the general good

Misbaah Mansuri Mar 18, 2020 8:13 AM

Paytm

Paytm and Unilever want to educate everyone on the importance of developing a habit of personal hygiene while avoiding transmission of the virus from one person to another

exchange4media Staff Mar 17, 2020 8:00 PM

Navneet Youva

Created by Flagship Advertising, the campaign films will be part of a series of integrated marketing and promotional activities

exchange4media Staff Mar 17, 2020 3:52 PM

Kalyan Jewellers Gudi Padwa

The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant

exchange4media Staff Mar 17, 2020 2:34 PM

Disha Patani Be Your Own Beautiful

The campaign encourages women to embrace themselves without caring about the pressure to look a certain way

exchange4media Staff Mar 17, 2020 1:39 PM

Canara Robecco Mutual Funds

The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding

exchange4media Staff Mar 17, 2020 11:59 AM

ASAP

A review meeting on 30th March will decide on whether to resume shoots or to continue quarantine measures

Misbaah Mansuri Mar 17, 2020 8:21 AM

BARC

The top ten brands saw a decline of 24.68% in the number of total ad insertions

exchange4media Staff Mar 17, 2020 7:56 AM

Parachute Advansed Mere Baal Meri Jaan

Conceptualised by team WPP, the 'Mere Baal, Meri Jaan' campaign aim to build a deeper connect with women and the brand

exchange4media Staff Mar 16, 2020 5:24 PM