Advertising News
RoseTsou

Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms

Neeta Nair Oct 9, 2019 8:41 AM

snapdeal

The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping

exchange4media Staff Oct 7, 2019 5:24 PM

Adhura Gyan

Conceptualised by Wavemaker India, the digital campaign will be highlighted across Facebook, Google, YouTube and other popular digital platforms

exchange4media Staff Oct 7, 2019 3:15 PM

Melorra

The ad film revolves around the insight that millennial women are bold, independent and experimental

exchange4media Staff Oct 7, 2019 2:34 PM

Dil Se Diwali

Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion

exchange4media Staff Oct 7, 2019 2:08 PM

Clean

The month-long campaign is being conceptualised and executed by Monk Media Network

exchange4media Staff Oct 7, 2019 1:03 PM

TAM Adex

According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions

exchange4media Staff Oct 7, 2019 8:33 AM

StephenLI

Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity

Naziya Alvi Rahman Oct 7, 2019 8:29 AM

Tata Motors

The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali to Leh

exchange4media Staff Oct 6, 2019 4:00 PM

Van Heusen

The Famous Innovations campaign will debut nationally across Television, Cinema, Social media and Out of Home

exchange4media Staff Oct 6, 2019 10:00 AM

BMW

To bring alive this campaign, Ogilvy created a series of films that show the numerous things people miss out on when we delay the prospect of buying a BMW

exchange4media Staff Oct 5, 2019 4:00 PM

Hindware

The Titania Maxx Autoclean Chimney campaign, conceptualised & created by DDB Mudra, will run across electronic, print & digital mediums

exchange4media Staff Oct 5, 2019 8:54 AM

Alia Bhatt Ranbir Kapoor Lays

The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together

exchange4media Staff Oct 4, 2019 8:06 PM

outbrain

The combined company will provide enhanced advertising efficacy and reach to marketers worldwide

exchange4media Staff Oct 4, 2019 9:04 AM

DurgaPujaOOH

Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts

Anjali Thakur Oct 4, 2019 8:27 AM

tigershroff

The campaign highlights the brand ethos, which explores the dynamic relationship between a sound mind and a sound body

exchange4media Staff Oct 3, 2019 7:24 PM

Bikaji Amitabh Bachchan

Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation

exchange4media Staff Oct 3, 2019 12:34 PM

Lufthansa

Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories

Shreshtha Verma Oct 3, 2019 8:39 AM

WARC

The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry

exchange4media Staff Oct 1, 2019 6:59 PM