Internet Advertising News India CRIC
Dilip Kumar

It was an exception for male film stars to endorse a brand between 50s and 80s

Mansi Sharma Jul 9, 2021 8:22 AM

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Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board

Sonam Saini Jul 8, 2021 8:55 AM

Sevenjackpots
ads on Mental Health

From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts

Mansi Sharma Jul 8, 2021 8:47 AM

Valvoline Cummins campaign

The campaign will run across all popular GECs, news channels and digital platforms

exchange4media Staff Jul 6, 2021 6:17 PM

society tea

The ‘Yaadon Bhari Pyaali’ campaign has been conceptualized by Black Swan Life

exchange4media Staff Jul 6, 2021 2:24 PM

titan

The campaign is now live across the brand's online platforms and other offline medium11

exchange4media Staff Jul 6, 2021 12:53 PM

tide

In this campaign, Tide is shining the spotlight on the story of many households, where everyday tasks take up most of the time, leaving little time for anything else

exchange4media Staff Jul 5, 2021 5:17 PM

Arvind Sivdas

Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community

Mansi Sharma Jul 5, 2021 9:05 AM

leo burnett

Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates

Misbaah Mansuri Jul 5, 2021 8:12 AM

digital ads

Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable

Mansi Sharma Jul 2, 2021 8:22 AM

makemytrip

The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy

Mansi Sharma Jul 2, 2021 7:38 AM

makemytrip

The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy

Mansi Sharma Jul 2, 2021 7:36 AM

Reliance

Conceptualized by ^ a t o m network, the brand asks people to dump their phones outside before taking a dump inside to avoid the risk of getting piles

exchange4media Staff Jun 30, 2021 2:45 PM

tanishq

Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother

exchange4media Staff Jun 28, 2021 3:17 PM

okCredit

The #PaasHaiToKhaasHai commercial encourages customers to buy from neighbourhood stores to keep their business thriving

exchange4media Staff Jun 28, 2021 12:40 PM

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As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21

Sonam Saini Jun 24, 2021 8:54 AM