Advertising News
AAAI

The move will benefit independent digital agencies which were left out from the AAAI as membership was only open to creative, media & full-service agencies

exchange4media Staff Nov 21, 2019 9:40 AM

Impact 40 Under 40

Jury chaired by MV Shreyams Kumar, Joint Managing Director of Mathrubhumi, picked winners out of a shortlist of 85 names to recognize 40 emerging achievers and leaders in the industry

exchange4media Staff Nov 21, 2019 8:29 AM

Wonderchef new ad campaign

The ‘Dear man, hold the pan’ campaign developed by brand agency Social Beat got more than 2-million combined views on Facebook & Instagram

exchange4media Staff Nov 20, 2019 5:11 PM

Katrina for Reebok

With the campaign, Reebok strives to further strengthen its commitment to the constant pursuit of fitness

exchange4media Staff Nov 20, 2019 3:40 PM

Indian Terrain

The campaign rolled out on digital platforms Facebook and Instagram to spread awareness on men’s issues. It was conceived and executed by the brand’s integrated advertising agency Brave New World

exchange4media Staff Nov 20, 2019 3:38 PM

Sony Sports Cricket

The campaign conceptualised by Scarecrow M&C Saatchi tells the poignant, heartwarming story of cricket fan Charles Rao

exchange4media Staff Nov 20, 2019 1:25 PM

Rajesh Uttamchandani, Director, Syska Group

Rajesh Uttamchandani, Director, Syska Group, talks about the company's e-commerce sales record this festive season, marketing spends, target audience, and rapidly growing FMEG industry

Shreshtha Verma Nov 20, 2019 9:34 AM

Fast food

Experts say the draft regulation by Food Safety & Standards Authority of India urging fast food brands to abstain from advertising near schools will lead to a shift from OOH to social media campaigns

exchange4media Staff Nov 20, 2019 8:19 AM

PDOL #GreaterTogether digital campaign

The experiential brand film conceptualized and developed by Dentsu Webchutney talks about how two individuals join forces to be ‘#GreaterTogether’

exchange4media Staff Nov 19, 2019 5:15 PM

Lenskart Bhuvan Bam

Conceptualised by Mullen Lowe Lintas, the #HalkaRakhYaar campaign has been rolled out for the launch of Lenkart's AIR range

exchange4media Staff Nov 19, 2019 5:15 PM

Crocs campaign -Priyanka Chopra Jonas

Priyanka Chopra Jonas, the actor known for her noteworthy sense of style will be Crocs global brand ambassador. Through this campaign, she will embolden consumers to be comfortable in their own shoes

exchange4media Staff Nov 19, 2019 4:30 PM

Welspun Flooring

The campaign has been conceptualised by Leo Burnett and features celebrity couple Shakti Arora and Neha Saxena

exchange4media Staff Nov 19, 2019 4:17 PM

Kingfisher's #myFisher campaign

The Instagram campaign using GIFs romanticised personalisation of Kingfisher bottles using the consumers’ name. The campaign drew engagement from more than 10-millions consumers worldwide

exchange4media Staff Nov 19, 2019 4:05 PM

Gillette's #ManEnough campaign

The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength to embrace your vulnerability and show it

exchange4media Staff Nov 19, 2019 3:33 PM

Samco Securities - Triton Communications

Triton Communications came up with the unique idea of building financial superhero ‘InvestMan’ to promote StockBasket platform and help retail investors invest in the stock market

exchange4media Staff Nov 19, 2019 2:19 PM

Stephen Dolan, MD-APAC of IAS

Stephen Dolan, MD-APAC, IAS, talks about the importance of ad verification in an increasingly complex digital world and the impact of a brand's ad environment on consumer perceptions

Shikha Paliwal Nov 19, 2019 8:56 AM

Ogilvy

The agency’s revenue from operations stood at Rs 331.1 crore for the year ended December 2018 as against Rs 340.1 crore in the previous year

Misbaah Mansuri Nov 19, 2019 8:41 AM