Advertising News
Tsou, Head of International, Verizon Media, talks about how the company is looking to become an alternative for advertisers who don’t want to see a duopoly in ad platforms
Neeta Nair Oct 9, 2019 8:41 AM
The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping
exchange4media Staff Oct 7, 2019 5:24 PM
Conceptualised by Wavemaker India, the digital campaign will be highlighted across Facebook, Google, YouTube and other popular digital platforms
exchange4media Staff Oct 7, 2019 3:15 PM
The ad film revolves around the insight that millennial women are bold, independent and experimental
exchange4media Staff Oct 7, 2019 2:34 PM
Conceptualised by Wunderman Thompson India, the campaign aims to capture the essence of Diwali and make each moment special with the best of festive fashion
exchange4media Staff Oct 7, 2019 2:08 PM
The month-long campaign is being conceptualised and executed by Monk Media Network
exchange4media Staff Oct 7, 2019 1:03 PM
According to the data, Amazon Online India is the top advertiser, leading with 10 per cent insertions
exchange4media Staff Oct 7, 2019 8:33 AM
Li, CEO of OMD APAC, believes India is a priority market not only from the point of view of demand and expectations, but also opportunity
Naziya Alvi Rahman Oct 7, 2019 8:29 AM
The campaign for the launch of Nexon EV, featuring celebrity couple Milind Soman and Ankita Konwar, will include seven videos capturing their journey from Manali to Leh
exchange4media Staff Oct 6, 2019 4:00 PM
The Famous Innovations campaign will debut nationally across Television, Cinema, Social media and Out of Home
exchange4media Staff Oct 6, 2019 10:00 AM
To bring alive this campaign, Ogilvy created a series of films that show the numerous things people miss out on when we delay the prospect of buying a BMW
exchange4media Staff Oct 5, 2019 4:00 PM
The Titania Maxx Autoclean Chimney campaign, conceptualised & created by DDB Mudra, will run across electronic, print & digital mediums
exchange4media Staff Oct 5, 2019 8:54 AM
The stars will be part of Lay's new campaign – ‘Smile Deke Dekho’ and will be seen in a series of films together
exchange4media Staff Oct 4, 2019 8:06 PM
The combined company will provide enhanced advertising efficacy and reach to marketers worldwide
exchange4media Staff Oct 4, 2019 9:04 AM
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts
Anjali Thakur Oct 4, 2019 8:27 AM
The campaign highlights the brand ethos, which explores the dynamic relationship between a sound mind and a sound body
exchange4media Staff Oct 3, 2019 7:24 PM
Conceptualised by 3 Brothers & Fils, the campaign ‘Amitji Loves Bikaji’ focuses on making the brand the preferred snacking choice for today’s generation
exchange4media Staff Oct 3, 2019 12:34 PM
Michael Knapp, Director B2C Marketing Asia Pacific, Lufthansa, talks about why the brand has not picked a celebrity face and how it has established itself with marketing by telling real stories
Shreshtha Verma Oct 3, 2019 8:39 AM
The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry
exchange4media Staff Oct 1, 2019 6:59 PM
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