Created by Wunderman Thompson, the campaign which runs across TV & digital, builds on Special K’s #poweringyou platform, launched in time for the AFLW league kick off on February 7th 2020

exchange4media Staff Jan 11, 2020 4:00 PM

Conceived and created by Tilt Brand Solutions, the campaign will run on multiple digital platforms

exchange4media Staff Jan 11, 2020 2:24 PM

The association also marks the launch of their campaign #MySareeMyWay that highlights the inherently dynamic nature of the saree

exchange4media Staff Jan 11, 2020 1:34 PM

Conceptualised by McCann, the campaign will be rolled out across Facebook, Twitter, Instagram and YouTube

exchange4media Staff Jan 11, 2020 10:14 AM

Hindustan Unilever & Star India adjudged joint winners as Effie Client of the Year

exchange4media Staff Jan 10, 2020 10:44 PM

Experts say while political parties are going for innovations in outdoor advertising, new media platforms too have emerged to engage voters

Anjali Thakur & Tasmayee Laha Roy Jan 10, 2020 8:54 AM

The move will help S4 Capital create a stronger presence in Latin America, reports said

exchange4media Staff Jan 9, 2020 9:01 AM

Experts suggest that political parties each are expected to spend Rs 10-15 crore on social media advertising

exchange4media Staff Jan 9, 2020 8:37 AM

We asked industry watchers if this furore could mean serious damage to the brand’s image

Misbaah Mansuri Jan 9, 2020 8:10 AM

Apart from the co-branded TVC, a special screening of the movie will be held for over 200 acid attack survivors

exchange4media Staff Jan 8, 2020 5:01 PM

As Bajaj Pulsar turns 18, the agency conceptualised a coming-of-age ad campaign with four films

exchange4media Staff Jan 8, 2020 3:36 PM

The man mannequin has been installed at Indore International Airport over the baggage belt

exchange4media Staff Jan 8, 2020 3:33 PM

The brand spent Rs 1,141 crore in FY19 compared to Rs 731.3 crore in FY18

Misbaah Mansuri Jan 7, 2020 8:44 AM

Saket Sinha, Senior Vice President, Client Leadership, speaks about m/SIX’s big wins such as Emami, Burger King and Frankfinn in its four-year-long journey as WPP’s youngest media agency in India

Naziya Alvi Rahman Jan 7, 2020 8:21 AM

upGrad is in the process of rolling out a Rs 100 crore pan-India marketing campaign

exchange4media Staff Jan 6, 2020 8:47 AM

The new season includes a series of short stories about young, successful artists who share their journey and the planning behind it before they set out to achieve stardom

exchange4media Staff Jan 4, 2020 7:22 AM

According to the TAM AdEx report on advertising in magazines, the services sector is on top with a 17% share, followed by personal accessories sector at 10%

Sonam Saini Jan 3, 2020 8:37 AM

‘How digital changed in 365 ways, in 365 days’ showcases national & international trends of the digital world across 2019

exchange4media Staff Jan 2, 2020 5:33 PM

Guest Column: Mohenesh Chamith Buthgumwa, Director Isobar Sri Lanka, believes now is the right time for experimentation in the advertising industry

Mohenesh Chamith Buthgumwa Jan 2, 2020 8:42 AM

Here are some names of those who are expected to lead major developments in 2020

exchange4media Staff Jan 2, 2020 8:21 AM