Internet Advertising News India
It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM
Experts say advertisers are keen on picking up sporting properties. T20 World Cup, which is three months away, already has five big partners on board
Sonam Saini Jul 8, 2021 8:55 AM
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Mansi Sharma Jul 8, 2021 8:47 AM
The campaign will run across all popular GECs, news channels and digital platforms
exchange4media Staff Jul 6, 2021 6:17 PM
The ‘Yaadon Bhari Pyaali’ campaign has been conceptualized by Black Swan Life
exchange4media Staff Jul 6, 2021 2:24 PM
The campaign is now live across the brand's online platforms and other offline medium11
exchange4media Staff Jul 6, 2021 12:53 PM
In this campaign, Tide is shining the spotlight on the story of many households, where everyday tasks take up most of the time, leaving little time for anything else
exchange4media Staff Jul 5, 2021 5:17 PM
L&K Saatchi & Saatchi has conceptualized the new ad campaign
exchange4media Staff Jul 5, 2021 11:48 AM
Kabaddi Adda CEO Arvind Sivdas shared that 'Mann Ki Jeet' campaign aims to educate kabaddi players on mental health and encourages them to spread the message in the community
Mansi Sharma Jul 5, 2021 9:05 AM
Sinha, CEO & Chief Strategy Officer, Leo Burnett South Asia, shares that most of the agency’s new acquisitions are integrated mandates
Misbaah Mansuri Jul 5, 2021 8:12 AM
Checking for audience feedback before an ad goes live is common practice in mainline. But in digital, where timelines are shorter and purse strings tighter, pretesting has not been viable
Mansi Sharma Jul 2, 2021 8:22 AM
Hindustan Lever Ltd continues to dominate list of top 10 advertisers
exchange4media Staff Jul 2, 2021 8:05 AM
The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy
Mansi Sharma Jul 2, 2021 7:38 AM
The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy
Mansi Sharma Jul 2, 2021 7:36 AM
Conceptualized by ^ a t o m network, the brand asks people to dump their phones outside before taking a dump inside to avoid the risk of getting piles
exchange4media Staff Jun 30, 2021 2:45 PM
Written and conceptualized by Dentsu Webchutney, the film revolves around a frontline doctor, who is also a mother
exchange4media Staff Jun 28, 2021 3:17 PM
The #PaasHaiToKhaasHai commercial encourages customers to buy from neighbourhood stores to keep their business thriving
exchange4media Staff Jun 28, 2021 12:40 PM
As per Tam AdEx report, other mediums witnessed a drop in ad volumes in May '21 as compared to April '21
Sonam Saini Jun 24, 2021 8:54 AM
