The campaign highlights the convenience of paying credit card bills through the app

exchange4media Staff Sep 21, 2020 12:06 PM

Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years 

Naziya Alvi Rahman Sep 21, 2020 8:15 AM

The film was conceptualised by Creativeland Asia and directed by Rajiv Menon

exchange4media Staff Sep 20, 2020 8:00 PM

The campaign beautifully captures the story of our frontline heroes as they attempt to keep their loved ones safe at all times

exchange4media Staff Sep 20, 2020 4:00 PM

Launched on August 15th with a teaser, the campaign is running on TCS’ website, all social media and select English business TV channels

exchange4media Staff Sep 19, 2020 9:22 AM

The brand has launched three TVCs highlighting brand trust, enhanced safety and hygiene processes and the convenience channels

exchange4media Staff Sep 19, 2020 9:09 AM

The 'Divided by taste, united by Levista' campaign focuses on uniting family & friends over a cup of coffee to cheer for CSK

exchange4media Staff Sep 19, 2020 8:40 AM

The commercial has been conceptualised and executed by Bangalore-based Brave New World

exchange4media Staff Sep 19, 2020 8:25 AM

In India, the campaign will be launched with a digital-first strategy on OTT platforms starting September 19 and will release on television on leading premium Hindi & English channels

exchange4media Staff Sep 19, 2020 8:21 AM

The new campaign by Lowe Lintas Bangalore evokes nostalgia, capturing everyday situations made sweeter with Indian desserts

exchange4media Staff Sep 19, 2020 7:59 AM

Created by Ogilvy India, the TVCs touch upon the important issue of wearing mask, with a touch of humour

exchange4media Staff Sep 19, 2020 7:57 AM

In the ad conceived by Ogilvy, two riders perform death-defying stunts, keeping a six-foot distance between them at all times

exchange4media Staff Sep 19, 2020 7:52 AM

The TVC has been conceptualised by Leo Burnett. Tendulkar's segments were shot at his home

exchange4media Staff Sep 19, 2020 7:48 AM

The brand campaign with Salman Khan will also showcase Somany’s tag line ‘Zameen se Judey’

exchange4media Staff Sep 18, 2020 1:59 PM

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%

exchange4media Staff Sep 18, 2020 9:09 AM

As per the MIB advisory, the rule aims at prohibiting surrogate advertisements while allowing ads of genuine brand extensions subject to specified conditions

exchange4media Staff Sep 18, 2020 8:32 AM

The campaign traces the journey of two friends - Semiya and Bonda

exchange4media Staff Sep 17, 2020 1:55 PM

The video featuring TV actor Rupal Patel's viral Kokilaben spreads awareness about KYC frauds

exchange4media Staff Sep 16, 2020 10:54 AM

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

Nexus Malls will roll out the ‘Celebrating Firsts’ campaign across the seven cities

exchange4media Staff Sep 15, 2020 5:30 PM