Internet Advertising News India
Launched on International Day of Older Person, the campaign aims to raise awareness about incontinence in older adults
exchange4media Staff Oct 1, 2021 12:15 PM
Hindustan Unilever continues to dominate the advertiser’s list
exchange4media Staff Oct 1, 2021 8:11 AM
Other elected members of the executive committee include Vivek Srivastava, Rana Barua, Mohit Joshi, Kunal Lalani and Rohan Mehta.
exchange4media Staff Sep 30, 2021 9:47 PM
The 360-degree marketing campaign involves Hrithik Roshan, Kiara Advani, Samantha Akkineni, Vijay Deverkonda, Dulquer Salmaan, Silambarasan, and Disha Patani
exchange4media Staff Sep 30, 2021 3:35 PM
The campaign has been conceptualised and executed by What Works
exchange4media Staff Sep 29, 2021 1:13 PM
The campaign has been launched by Taproot Dentsu (A dentsuMB Company)
exchange4media Staff Sep 29, 2021 12:17 PM
The digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare app
exchange4media Staff Sep 28, 2021 3:35 PM
The digital film takes the leap from Dhara’s latest brand proposition of ‘Zara Sa Badlaav’, with the essence of bringing a healthy positive change in one’s daily routine
exchange4media Staff Sep 28, 2021 2:24 PM
Conceptualized by DDB Mudra, this campaign brings to light the discomfort fathers feel in having a conversation on menstrual periods with their daughters
exchange4media Staff Sep 28, 2021 12:17 PM
#AtHomeWithDravid campaign is inspired by a simple insight – no matter who you are or wherever you reach, coming back home is always the most reassuring feeling
exchange4media Staff Sep 27, 2021 3:16 PM
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
exchange4media Staff Sep 27, 2021 10:56 AM
It was all about creative storytelling, evoking some nostalgia, and striking conversations around gender equality for the ad world
Mansi Sharma Sep 27, 2021 8:56 AM
The TVC, designed by the company’s internal team, displays the process of the stress test conducted on a car before its launch
exchange4media Staff Sep 26, 2021 10:00 AM
The company has on-boarded actor Jitendra Kumar as brand ambassador for the campaign launched on social media platforms
exchange4media Staff Sep 25, 2021 6:00 PM
According to media reports, the advertising firm did not admit or deny the SEC's charges but agreed to pay the fine
exchange4media Staff Sep 25, 2021 12:34 PM
The TVC highlights how the cracker is so versatile that it can be used in a variety of ways to create quick snacks
exchange4media Staff Sep 25, 2021 8:52 AM
The creative minds of the industry feel that changing the gender roles in advertising is laudable but brands should also be walking the talk and making the world more inclusive
Mansi Sharma Sep 24, 2021 8:17 AM
The paid service is open to all members and non-members of ASCI and can be used by the advertisers and agencies during the pre-production phase of the campaigns
Mansi Sharma Sep 22, 2021 7:46 AM
The digital films are aimed to help men make the perfect choice when gifting their partners
exchange4media Staff Sep 21, 2021 5:07 PM
