Internet Advertising News India CRIC
Susie Liu

Liu, Head of Strategy, OnePlus Nord, shares insights behind the launch campaign, the importance of augmented reality for OnePlus, upcoming upgrades, and more

Ritika Raj Jul 26, 2021 9:16 AM

Toofan

Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders

Mansi Sharma Jul 26, 2021 9:15 AM

Sevenjackpots
Wespun Flooring Campaign

The campaign will be running across Facebook and Youtube to connect with customers across the country

exchange4media Staff Jul 25, 2021 2:00 PM

Domino's campaign

Conceptualized by FCB India, the TVC is being leveraged across all platforms, including digital, TV and OOH

exchange4media Staff Jul 24, 2021 8:10 AM

ASCI

ASCI is looking into the issue after identifying it as an 'emerging area of concern'

exchange4media Staff Jul 23, 2021 4:07 PM

publicis

The agency said its numbers will return to pre-pandemic levels this year

exchange4media Staff Jul 23, 2021 8:57 AM

BARC

The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV

exchange4media Staff Jul 23, 2021 8:40 AM

bpcl

‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games

exchange4media Staff Jul 21, 2021 3:08 PM

ads of the fortnight

This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums

Mansi Sharma Jul 21, 2021 8:08 AM

JSW

Carrying on from Rio 2016, Rukna Nahi Hai is the war cry as Team India looks set to do the country proud on the big stage

exchange4media Staff Jul 20, 2021 3:44 PM

mastercard

Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising

Sonam Saini Jul 20, 2021 9:01 AM

Vinod Thadani

Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency

Naziya Alvi Rahman Jul 19, 2021 8:59 AM

burger king

In addition to a television commercial, the five- week campaign will also promote the newly launched menu across Print, Digital, Social Media, OOH, In-restaurant and via on-ground initiatives

exchange4media Staff Jul 18, 2021 6:00 PM

Lay's Campaign

Set in a relatable home arrangement, the film reminds consumers why they should stay home and have ‘Ghar Par Lay’s, Always'

exchange4media Staff Jul 17, 2021 4:00 PM

Budweiser

Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'

Mansi Sharma Jul 15, 2021 2:21 PM

delhi high court

Petitioners have sought directions for MIB and SEBI to issue guidelines/rules against crypto-asset exchanges in India that are advertising on television without adequate standardised disclaimers

exchange4media Staff Jul 15, 2021 12:42 PM