In the second year of the ‘Be Fearless’ campaign, crafted by FCB India, Horlicks helps kids prepare for their exams and overcome the effects of rote memorisation

exchange4media Staff 4 days ago

The idea behind #GoSafeOutside campaign was to innovate while bringing about a change, explains Nayak, CCO, Ogilvy Mumbai

Noel Dsouza 5 days ago

Featuring social media influencer & theatre actor Shibani Bedi, the bold and quirky video encourages women to adopt menstrual cups as their go-to feminine hygiene solution

exchange4media Staff 5 days ago

Dias, co-founder and Chief Creative Officer, finds place along with personalities like Alyque Padamsee and Piyush Pandey

exchange4media Staff 5 days ago

The brand has launched Mikkel Verde, a new evening wear fragrance for men

exchange4media Staff 6 days ago

The digital campaign is aimed at encouraging people to embrace the ‘health is not a choice’ philosophy

exchange4media Staff 1 week ago

The three-film 'Sadak Suraksha Jeevan Raksha' campaign created by Helios Media, was adjudged the Best TV Commercial at the recently held exchange4media’s Prime Time Awards

exchange4media Staff 1 week ago

The campaign focuses on the real-life story of Darpan Inani, who lost his sight due to an illness, and yet bounced back to become the highest rated visually impaired chess player in the country

exchange4media Staff 1 week ago

With its high decibel campaign #PullItOff, Veet aims to resonate with the confident and vivacious girl of today

exchange4media Staff 1 week ago

‘Khayal toh chatpata hai’ underlines Kurkure’s efforts to recognize the Indian homemaker, who has been the center force in bringing families together

exchange4media Staff 1 week ago

The 9th edition of the awards for Outdoor Advertising and Digital Signage will take place on March 8

Anjali Thakur 1 week ago

Mondelez India has also partnered with Gully Boy, building in co-branded promotions to create high impact digital buzz during Valentine’s Day

exchange4media Staff 1 week ago

An esteemed group of panelist spoke about how to adapt in the ever-changing media ecosystem at the Pitch Madison Report unveiling in Mumbai

exchange4media Staff 1 week ago

At the launch of Pitch Madison Advertising Report 2019, Vikram Sakhuja, Group CEO, Media & OOH, Madison World, spoke on how media verticals will look in future, 3 disruptive events of the year & more

exchange4media Staff 1 week ago

Over 10 years, the advertising industry has more than tripled, having moved up from Rs 19,582 cr in 2009 to Rs 60,908 cr in 2018 growing at a CAGR of 12%

exchange4media Staff 1 week ago

At the unveiling of the Pitch Madison Advertising Report 2019, Gopalan, MD & CEO, P&G India listed out three important steps for the industry to ensure growth as it did in 2018

Christina Moniz 1 week ago

At the Pitch Madison Advertising Report event, Jain, Xiaomi Vice President, MD, talked about building the brand with minimal marketing expenditure

Anjali Thakur 1 week ago

WPP will be responsible for Distell’s Tier 1 brands, including Savanna, Hunter’s  and Hunter’s Edge

exchange4media Staff 1 week ago

General Elections and sporting events like the ICC Cricket World Cup to drive ad revenues, says the 17th Pitch Madison Advertising Report

exchange4media Staff 1 week ago

Released across Tata Motors’ digital platforms, the music video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community

exchange4media Staff 1 week ago