Internet Advertising News India
Liu, Head of Strategy, OnePlus Nord, shares insights behind the launch campaign, the importance of augmented reality for OnePlus, upcoming upgrades, and more
Ritika Raj Jul 26, 2021 9:16 AM
Brand integration should fit neatly into the story narrative and not look forced, opine marketing leaders
Mansi Sharma Jul 26, 2021 9:15 AM
The film shows a mother advising her son to step into the kitchen with Badshah Masala
exchange4media Staff Jul 25, 2021 6:00 PM
The campaign will be running across Facebook and Youtube to connect with customers across the country
exchange4media Staff Jul 25, 2021 2:00 PM
Conceptualized by FCB India, the TVC is being leveraged across all platforms, including digital, TV and OOH
exchange4media Staff Jul 24, 2021 8:10 AM
Ogilvy South has crafted the campaign for Vi Hero Unlimited plans
exchange4media Staff Jul 24, 2021 8:08 AM
ASCI is looking into the issue after identifying it as an 'emerging area of concern'
exchange4media Staff Jul 23, 2021 4:07 PM
The agency said its numbers will return to pre-pandemic levels this year
exchange4media Staff Jul 23, 2021 8:57 AM
The top ten brands' list witnessed new entries including Thums Up, Veet Cold Wax Strip and Delhi Skill & Entrepreneurship Univer-GV
exchange4media Staff Jul 23, 2021 8:40 AM
‘Humans of Bharat Petroleum’ campaign narrates the inspiring stories of seven employees of BPCL who will represent India in the games
exchange4media Staff Jul 21, 2021 3:08 PM
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Mansi Sharma Jul 21, 2021 8:08 AM
Carrying on from Rio 2016, Rukna Nahi Hai is the war cry as Team India looks set to do the country proud on the big stage
exchange4media Staff Jul 20, 2021 3:44 PM
Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising
Sonam Saini Jul 20, 2021 9:01 AM
Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency
Naziya Alvi Rahman Jul 19, 2021 8:59 AM
In addition to a television commercial, the five- week campaign will also promote the newly launched menu across Print, Digital, Social Media, OOH, In-restaurant and via on-ground initiatives
exchange4media Staff Jul 18, 2021 6:00 PM
Set in a relatable home arrangement, the film reminds consumers why they should stay home and have ‘Ghar Par Lay’s, Always'
exchange4media Staff Jul 17, 2021 4:00 PM
Several influencers and activists bashed the campaign after actress Sanjana Sanghi was featured on Humans of Bombay with the story of how she helped her 'selfless caretakers'
Mansi Sharma Jul 15, 2021 2:21 PM
Petitioners have sought directions for MIB and SEBI to issue guidelines/rules against crypto-asset exchanges in India that are advertising on television without adequate standardised disclaimers
exchange4media Staff Jul 15, 2021 12:42 PM
