The 'Smart logon ki clear hai priority, baaki sab baad mein, Pehle LIC' campaign showcases the importance of having life insurance to live one’s dream

exchange4media Staff Feb 15, 2020 9:01 AM

 The campaign builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’, and is live across TV, digital and long-form content

exchange4media Staff Feb 15, 2020 8:49 AM

The brand has plans to rope in regional celebrities and influencers

exchange4media Staff Feb 15, 2020 8:36 AM

The Leo Burnett campaign focuses on strengthening the conversation in the language of the new-age automotive enthusiasts, one of them being Kohli himself

exchange4media Staff Feb 15, 2020 8:31 AM

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

PhonePe will launch a series of TV ads during the upcoming IPL season

exchange4media Staff Feb 15, 2020 7:44 AM

The song features the standout rapper, Kaam Bhaari along with actress and influencer, Ahsaas Channa

exchange4media Staff Feb 14, 2020 4:26 PM

The brand also shared cheat sheets on how to survive this week of love

exchange4media Staff Feb 14, 2020 2:26 PM

The short digital film showcases how an upset wife keeps leaving notes in her husband’s shirt pocket – and he obliges to her demands

exchange4media Staff Feb 14, 2020 1:50 PM

At the unveiling of the Pitch Madison Advertising Report 2020, Sunder, COO, Swiggy shared insights on what a brand should do during a slowdown

exchange4media Staff Feb 14, 2020 1:21 PM

These principles will be applicable to all of the company’s food and beverage marketing communications and activities globally

exchange4media Staff Feb 14, 2020 11:47 AM

Gaikwad, Founder and MD, UFO Moviez India LTD spells out why the cinema medium can be a leverage point for advertisers

exchange4media Staff Feb 14, 2020 9:03 AM

The Pitch Madison Advertising Report 2020 was unveiled on 13th February 2020, at Taj Santacruz, Mumbai

exchange4media Staff Feb 14, 2020 9:01 AM

At the launch of the Pitch Madison Advertising Report 2020, the country head of Softbank, Kohli underscored the big trends and changes that will define advertising in the coming years

exchange4media Staff Feb 14, 2020 8:40 AM

For the campaign, the company will give away unique rewards to customers by encouraging them to ‘Break up’ with their broadband provider and connect with ACT Fibernet

exchange4media Staff Feb 13, 2020 6:01 PM

Despite a year of slowdown in 2019, the digital medium continued to post healthy growth and was seen holding up the overall sentiment

exchange4media Staff Feb 13, 2020 5:19 PM

As per the report, fantasy sports platform Dream 11 has become the 3rd biggest spender of 2019 with spends of Rs 700-800 crore

exchange4media Staff Feb 13, 2020 5:19 PM

IPL, ICC T20 World Cup, festival season & good spending by OTT, mobile wallet brands and e-commerce platforms to help achieve estimates, says the report

exchange4media Staff Feb 13, 2020 5:12 PM

The campaign will be rolled out with high impact outdoors, digital and in-store promotions

exchange4media Staff Feb 13, 2020 4:01 PM

Omnicom's worldwide revenue for the fourth quarter of 2019 has increased 1.3% as compared to the same quarter of 2018

exchange4media Staff Feb 13, 2020 11:04 AM