Advertising News
According to the report, there have been over 20 new categories and 1800+ new advertisers in July-August compared to last year
exchange4media Staff Sep 9, 2020 4:59 PM
Pandey, the National Creative Director of Leo Burnett India, speaks about the evolution of creative concepting and ad production as the industry continues to work from home
Misbaah Mansuri Sep 9, 2020 8:45 AM
Conceptualised by Wunderman Thompson South Asia, the film explores a first time creative thought of multilingual songs, all with references to the moon, beauty and glow
exchange4media Staff Sep 8, 2020 5:47 PM
Conceptualized by ADK Fortune, the campaign has been executed by the advertising agency Havas Worldwide
exchange4media Staff Sep 8, 2020 2:40 PM
Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide speaks about the integration of agencies and the new rulebook for CCOs post-COVID
exchange4media Staff Sep 8, 2020 8:31 AM
The company plans to make digital and social media the preferred means to amplify awareness about the product, given the profile of the core audience
Misbaah Mansuri Sep 8, 2020 8:11 AM
The 19th meeting of the Supreme Court-mandated Committe on Content Regulation in Government Advertising (CCRGA) was held on September 4
exchange4media Staff Sep 7, 2020 5:26 PM
Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide, will discuss what the agency rule book should be during this pandemic & how Publicis WW agencies are handling the global crisis
exchange4media Staff Sep 7, 2020 9:35 AM
The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements
exchange4media Staff Sep 7, 2020 9:19 AM
Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices
Misbaah Mansuri Sep 7, 2020 8:41 AM
The brand has collaborated with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign
exchange4media Staff Sep 6, 2020 6:00 PM
The film also highlights the importance of the availability of sanitized mobility for daily commuters to stay safe
exchange4media Staff Sep 6, 2020 10:00 AM
The film, conceptualized by Ogilvy India, encourages everyone to be mindful of germ protection
exchange4media Staff Sep 5, 2020 9:14 AM
The multiple films, by L&K Saatchi & Saatchi created by have been directed by TJ O’Grady Peyton and shot in Bucharest, Romania and are live on all digital platforms
exchange4media Staff Sep 5, 2020 8:58 AM
The campaign was created after recognising the surge in recipe content on YouTube or Instagram during the quarantine
exchange4media Staff Sep 5, 2020 8:53 AM
The TVCs highlight the ease of tuning into music playlists for all moods and moments
exchange4media Staff Sep 5, 2020 8:47 AM
The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers
exchange4media Staff Sep 5, 2020 8:34 AM
RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms
exchange4media Staff Sep 5, 2020 8:30 AM
