Advertising

Amplifying the latest technology by OPPO India, the TVC highlights features such as the 16MP rising camera of the smartphone and the 48MP ultra-clear camera system to capture pictures in any setting

exchange4media Staff 4 days ago

The brand urges consumers to ‘Make their voice heard, and their vote count’

exchange4media Staff 4 days ago

Going by the hype and excitement to watch the final episode of GoT, brands take a cue and get creative to integrate themselves into the franchise

Neethu Mohan 4 days ago

In a chat with exchange4media, Sameer, CEO, RP-SG FMCG, Too Yumm! talks about the brand’s integrated strategy for IPL and how it has disrupted the snacks category

Dolly Mahayan 4 days ago

We speak to Swati Bhattacharya, Chief Creative Officer, FCB Ulka, who has created the short film, ‘Bhukkad’- The Hungry One, for Millennium Schools' project

Noel Dsouza 4 days ago

Starting with Akshaya Tritiya, Nayanthara will regularly feature in all ad campaigns, print, outdoor and TVC

exchange4media Staff 4 days ago

Launches #CricketKaTicket campaign with digital film, along with an augmented reality game on Facebook

exchange4media Staff 4 days ago

Byju’s rolls out new TVCs for the Kerala market that focus on the importance of life-long learning

exchange4media Staff 4 days ago

With wins across categories, ranging from digital and PR to direct and media, DAN has proven its prowess across categories.

exchange4media Staff 4 days ago

The #Just25 campaign comprises five TVCs inspired by the 25 year olds of today

exchange4media Staff 4 days ago

RED FM hired ex- pick-pockets and with their help planted a wallet size creative in the pockets of devotees in a form of quirky one-liners

exchange4media Staff 5 days ago

The brand launched its campaign on the lines of the brand essence 'smooth taste of friendship’

exchange4media Staff 6 days ago

The campaign has been planned by Taproot Dentsu and will be launched across all media channels and platforms

exchange4media Staff 1 week ago

Sagar Kapoor, Chief Creative Officer, Lowe Lintas spoke about the production and execution of the ad films for the Mobile Premier League's campaign ‘Ab Har Galli Se Niklega Hero’

Noel Dsouza 1 week ago

This workshop aims to create an understanding of the philosophy and science of mindfulness by using techniques to overcome stress and explore one self

exchange4media Staff 1 week ago

The campaign has been conceptualised by Lowe Lintas, and viewers can enjoy voice overs from commentator Harsha Bhogle and Aakash Chopra in the commercials

exchange4media Staff 1 week ago

Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures talks about the campaign for Lloyd's Grande air conditioners featuring Deepika Padukone and Ranveer Singh

Noel Dsouza 1 week ago

Media reports suggest that the revision in guidelines has taken place because of Cannes Lions’ partnership with the Unstereotype Alliance

exchange4media Staff 1 week ago

This year, the festival is scheduled to take place at Montreux on the picturesque Lake Geneva in Switzerland on April 25, 2019

exchange4media Staff 1 week ago