Internet Advertising News India
Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India
exchange4media Staff Feb 24, 2021 12:51 PM
The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021
exchange4media Staff Feb 23, 2021 5:58 PM
Industry observers opine that the draft guidelines are a welcome move and could mean increased transparency and authenticity for the space
Misbaah Mansuri Feb 23, 2021 9:03 AM
With March nearing, BCCI does not have much time to take a final call on the venue as the broadcaster will need at least a month to make preparations for the execution and sell inventory
Naziya Alvi Rahman Feb 23, 2021 8:52 AM
Conceptualised by BBDO, the campaign is live across social media platforms, YouTube and Facebook
exchange4media Staff Feb 22, 2021 6:58 PM
Through this campaign, the brand wants to target different audience bases from their digital affinities and demographics
exchange4media Staff Feb 22, 2021 4:06 PM
The campaign highlights how life-changing technologies can enable people to move beyond their health challenges to pursue all that inspires them
exchange4media Staff Feb 22, 2021 12:31 PM
Manisha Kapoor, Secretary General, ASCI, opens up about the body’s guidelines for social media influencers, what's in it for brands, and more
Misbaah Mansuri Feb 22, 2021 8:29 AM
Conceptualised by Lowe Lintas, the campaign brings out the brand's proposition - Don’t miss any opportunity to express your beautiful self
exchange4media Staff Feb 20, 2021 8:44 AM
The ‘Real People, Real Stories’ campaign presents real-life stories of people who are making a difference
exchange4media Staff Feb 18, 2021 7:00 PM
At the unveiling of the Pitch Madison Report 2021, Purohit, President, Jagran Prakashan, shared insights on getting print, OOH, and radio back to their glory days
exchange4media Staff Feb 18, 2021 8:45 AM
Shankar was speaking to Vikram Sakhuja on the occasion of the unveiling of Pitch Madison Advertising Report 2021
exchange4media Staff Feb 18, 2021 8:31 AM
Digital to grow 25%, TV 17%, Print 35%, Outdoor 90%, and Radio 38%
exchange4media Staff Feb 17, 2021 4:06 PM
In 2030 Revisited, more than 50 CMOs, brand-side marketers, agencies, networks, platforms, adtech executives and marketing academics review predictions for the next decade
exchange4media Staff Feb 17, 2021 10:56 AM
Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling
Misbaah Mansuri Feb 17, 2021 8:07 AM
The campaign has been conceptualized by Lowe Lintas, Bangalore
exchange4media Staff Feb 16, 2021 5:46 PM
The new TVC communication launched for YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce
exchange4media Staff Feb 16, 2021 5:38 PM
The campaign conceived by Mullen Lintas aims at strengthening the brand's roots in Kerala's soil’
exchange4media Staff Feb 16, 2021 3:58 PM
The campaign, featuring Manoj Bajpayee, is dedicated to COVID-19 Warriors
exchange4media Staff Feb 16, 2021 12:41 PM
