Advertising News
TAM

According to the report, there have been over 20 new categories and 1800+ new advertisers in July-August compared to last year

exchange4media Staff Sep 9, 2020 4:59 PM

Creative Zone with Vikram Pandey, Leo Burnett

Pandey, the National Creative Director of Leo Burnett India, speaks about the evolution of creative concepting and ad production as the industry continues to work from home

Misbaah Mansuri Sep 9, 2020 8:45 AM

lux

Conceptualised by Wunderman Thompson South Asia, the film explores a first time creative thought of multilingual songs, all with references to the moon, beauty and glow

exchange4media Staff Sep 8, 2020 5:47 PM

prganews

Conceptualized by ADK Fortune, the campaign has been executed by the advertising agency Havas Worldwide

exchange4media Staff Sep 8, 2020 2:40 PM

impact creative talks

Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide speaks about the integration of agencies and the new rulebook for CCOs post-COVID

exchange4media Staff Sep 8, 2020 8:31 AM

Bajaj

The company plans to make digital and social media the preferred means to amplify awareness about the product, given the profile of the core audience

Misbaah Mansuri Sep 8, 2020 8:11 AM

govt

The 19th meeting of the Supreme Court-mandated Committe on Content Regulation in Government Advertising (CCRGA) was held on September 4

exchange4media Staff Sep 7, 2020 5:26 PM

Creative Talks

Bruno Bertelli, Global Chief Creative Officer of Publicis Worldwide, will discuss what the agency rule book should be during this pandemic & how Publicis WW agencies are handling the global crisis

exchange4media Staff Sep 7, 2020 9:35 AM

disclaimer

The Ministry of Consumer Affairs has released a set of draft guidelines for manufactures, ad agencies and endorsers to prevent false or misleading advertisements

exchange4media Staff Sep 7, 2020 9:19 AM

ads

Industry observers believe that fair implementation of the norms could help curb opportunistic advertising practices

Misbaah Mansuri Sep 7, 2020 8:41 AM

tvs

The brand has collaborated with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign

exchange4media Staff Sep 6, 2020 6:00 PM

vogo

The film also highlights the importance of the availability of sanitized mobility for daily commuters to stay safe

exchange4media Staff Sep 6, 2020 10:00 AM

savlon

The film, conceptualized by Ogilvy India, encourages everyone to be mindful of germ protection

exchange4media Staff Sep 5, 2020 9:14 AM

jockey

The multiple films, by L&K Saatchi & Saatchi created by have been directed by TJ O’Grady Peyton and shot in Bucharest, Romania and are live on all digital platforms

exchange4media Staff Sep 5, 2020 8:58 AM

Weikfield

The campaign was created after recognising the surge in recipe content on YouTube or Instagram during the quarantine

exchange4media Staff Sep 5, 2020 8:53 AM

Spotify

The TVCs highlight the ease of tuning into music playlists for all moods and moments

exchange4media Staff Sep 5, 2020 8:47 AM

Kurkure Lay's

The TV campaigns, developed by the WPP team at Mindshare, VML and Wunderman Thompson, promote an initiative with Airtel offering a special digital experience for prepaid customers

exchange4media Staff Sep 5, 2020 8:34 AM

RIO

RIO will further amplify the message by creating multiple layers of conversations around the topic on various digital platforms

exchange4media Staff Sep 5, 2020 8:30 AM