Advertising News
Amazon

Industry experts share their views on how Amazon’s Sponsored Display Advertising will ease the process of putting up campaigns on the platform, and its impact on the ad sector

Noel Dsouza Oct 15, 2019 8:31 AM

anchor

The campaign takes the brand’s ‘Naye India ke badhte load ke liye’ proposition further

exchange4media Staff Oct 14, 2019 4:19 PM

TimeOOH

The objective is to capture visibility across top three metros - Delhi, Mumbai & Bangalore

exchange4media Staff Oct 14, 2019 3:13 PM

Home credit

The campaign by Ogilvy India has been supported by the release of the TVC on television channels and social media platforms

exchange4media Staff Oct 14, 2019 3:01 PM

Himalaya

The new campaign by 82.5 Communications, Bengaluru, will be led by a television commercial followed by a media plan for print, outdoor and retail

exchange4media Staff Oct 14, 2019 2:47 PM

Pantene Freedon Hair

The film features 8 women across various metiers who are making a mark for themselves in unchartered territories or defying conventions, including professional athlete & LGBT activist Dutee Chand

exchange4media Staff Oct 14, 2019 2:21 PM

Chef Ranveer Brar

PayPal will partner with social media influencers including Chef Ranveer Brar, Gopal Datt, Malhaar Rathod and Aditi Shetty

exchange4media Staff Oct 14, 2019 1:41 PM

RelianceEmbibe

As per a source, the brand will be closing deals in terms of its creative duties too and is likely to pump in at least Rs 100 crore on the first phase of advertising

Misbaah Mansuri Oct 14, 2019 8:30 AM

Vinod Cookware

The campaign is also extended to print and digital to give it a complete 360-degree impact

exchange4media Staff Oct 13, 2019 6:00 PM

Flying Machine F Lite

The TVC featuring South African Freestyle champion Justone Du Plessis, has already hit the Flying Machine social handles and will soon be aired on TV and cinema theatres

exchange4media Staff Oct 13, 2019 10:00 AM

Waqt Kuch Apna Banane Ka

The campaign conceptualised by Lowe Lintas showcases the product's Nutri FreshLock Technology that helps to keep food fresh

exchange4media Staff Oct 12, 2019 4:00 PM

Tanishqwali Diwali

Conceptualised with Lowe Lintas, the film encapsulates the spirit of Diwali celebrations and continuing the tradition of buying jewellery across generations

exchange4media Staff Oct 12, 2019 12:02 PM

Pidilite Roff

Conceptualised by Ogilvy, the film will be aired on leading channels supported by digital, outdoor and retail activation

exchange4media Staff Oct 12, 2019 11:33 AM

Hrithik Roshan for Paragon Footwear

The films conceptualised by creative agency Hammer feature Hrithik Roshan paying tribute to time-honoured customs across India

exchange4media Staff Oct 12, 2019 10:55 AM

Boman Irani for Dulux

The 'Double Protection' campaign was conceptualised by Dentsu One for the next generation offering of Dulux Weathershield Powerflexx

exchange4media Staff Oct 12, 2019 10:23 AM

Publicis

The development underscores the tough economic environment advertising agencies face, especially due to competition from Google and Facebook, and clients tightening their budgets

exchange4media Staff Oct 11, 2019 4:47 PM

Ponds

Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign

exchange4media Staff Oct 10, 2019 7:33 PM

Ajit Mohan Facebook India

Facebook’s Thumbstoppers Summit awards the best creative minds for their Thumbstopping work for mobile storytelling under ten seconds

exchange4media Staff Oct 10, 2019 8:15 AM

Google

Google has now scaled up its support for five Indian language advertising covering Hindi, Bengali, Tamil, Telugu and now Marathi

exchange4media Staff Oct 9, 2019 4:19 PM