Internet Advertising News India


The business will be handled out of the agency’s Gurgaon headquarters

exchange4media Staff Nov 23, 2022 3:31 PM

Domex versus Harpic

Marketing experts give us their two cents about comparative advertising versus product disparagement in light of the Domex vs Harpic war

Medha Jha Nov 22, 2022 4:23 PM


‘The Impossible Rondo’ campaign has the footballer pitted against himself, complete with his haircuts, Argentina shirts and adidas boots across 18 years and five tournaments

exchange4media Staff Nov 21, 2022 6:24 PM


‘Sardi Ko Kare Knock Out’ campaign has been conceptualised by Dentsu

exchange4media Staff Nov 21, 2022 4:32 PM

Kareena Kapoor

The campaign is based on showcasing the actor as a ‘badass mother’

exchange4media Staff Nov 21, 2022 3:57 PM

Aditya Birla

The brand has on-boarded Ali Fazal as an influencer to communicate the benefits of ABHI’s Activ Fit

exchange4media Staff Nov 21, 2022 1:26 PM


The film showcases the desires of billions of Indian football fans

exchange4media Staff Nov 21, 2022 1:25 PM


Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more

Naziya Alvi Rahman Nov 21, 2022 8:29 AM

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