Internet Advertising News India
The campaign will run for 16 days, encouraging people to join Fittr’s Transformation Challenge 13
exchange4media Staff May 1, 2021 8:22 AM
Several mom bloggers, beauty & lifestyle experts, and television actresses were brought onboard as part of the campaign
exchange4media Staff May 1, 2021 8:18 AM
With this enlightening film on Kerala's 1st transgender doctor, the detergent brand celebrates these heroes who overcome the odds to #MakeItPossible
exchange4media Staff May 1, 2021 8:17 AM
Tarun Arora, CEO, Zydus Wellness Limited, shared insights on the brand evolution of Glucon-D and its communication strategy
Rasika Kiran Upasani Apr 30, 2021 8:35 AM
Marketing professionals are now using social media to amplify their stories of being exploited during Covid times by the industry's toxic work culture
Mansi Sharma Apr 30, 2021 8:06 AM
In the light of two covid deaths of its employees, the agency has been criticised for allegedly asking its people to work from the office
exchange4media Staff Apr 29, 2021 1:21 PM
Experts weigh in on Swiggy's new series of hilariously self-aware ads featuring adland's beloved gourmand
Mansi Sharma Apr 29, 2021 9:25 AM
Advertising experts weigh in on the spot that had to face ire from the Congress party
Misbaah Mansuri Apr 29, 2021 9:02 AM
The deadline for sending in the entries, across 60 odd categories, is May 15, 2021
exchange4media Staff Apr 28, 2021 7:14 PM
Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office
exchange4media Staff Apr 28, 2021 1:14 PM
The campaign has been conceptualised by Cartwheel Consultancy Pvt Ltd
exchange4media Staff Apr 27, 2021 4:50 PM
Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts
Naziya Alvi Rahman Apr 27, 2021 9:04 AM
Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
Rita Sahajpaul Apr 27, 2021 8:52 AM
Rob Bradley, SVP & Abhijeet Dhar, Director – Sales, CNN International Commercial, highlight how they as a consultant provide clients with insights and data to understand the mindset of consumers
Simran Sabherwal Apr 26, 2021 9:01 AM
Idiomatic humour, great execution and a big personified brain work in the favour of MPL's new spot, say experts
Mansi Sharma Apr 26, 2021 8:36 AM
Guest Column: Paul Josy, Chairman at BBDO India, writes that winning a Grand Prix for Whisper #TouchThePickle was not a dream but a force of divinity
Josy Paul Apr 26, 2021 8:20 AM
The film has been conceptualised by Team Godrej and Creativeland Asia
exchange4media Staff Apr 24, 2021 2:00 PM
This 360-degree integrated campaign goes on air during IPL 2021 and across regional TV channels
exchange4media Staff Apr 24, 2021 7:12 AM
News genre witnessed the highest growth of 25%, followed by GEC with 21% and movies with 23%
exchange4media Staff Apr 23, 2021 6:55 PM
Khazanchi, Managing Partner, Enormous Brands, tells us how the agency has been navigating a challenging pandemic year, which has been rewarding on the new business front
Christina Moniz Apr 23, 2021 10:39 AM
