The campaign was conceived and conceptualised by Mullen Lintas. The campaign combines the logic of 'processes' and the emotion of ‘regional pride' with relatable instances for every Tamilian

exchange4media Staff Nov 30, 2019 9:14 AM

At Knowledge Conclave organised by Advertising Club Bangalore, Krishnan, CEO, TAM Media Research, spoke on the 'Science & Art of Data Monetization' to elevate the customer experience

exchange4media Staff Nov 30, 2019 8:51 AM

At the Advertising Club Bangalore’s Knowledge Conclave, Hemant Mehta, MD & Chief Strategy Officer, Kantar, South Asia, spoke about transformational change in the market research industry

exchange4media Staff Nov 30, 2019 8:27 AM

The film was conceptualised and shot by BBH India with Chrome Pictures, and is currently on air in Hindi speaking markets

exchange4media Staff Nov 30, 2019 7:49 AM

The campaign was conceptualised by McCann World Group

exchange4media Staff Nov 30, 2019 7:22 AM

Created through a collaboration between Logicserve Digital and mCanvas, the ad is uses real-time weather API and augmented reality, informing users of the Air Quality Index in their vicinity

exchange4media Staff Nov 29, 2019 5:08 PM

Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

exchange4media Staff Nov 28, 2019 4:09 PM

With an aim to reach 75 million consumers across the country, the campaign will go live across digital channels such as YouTube, Facebook, Instagram, Twitter, Tik Tok and Gaana

exchange4media Staff Nov 28, 2019 9:16 AM

R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers

Naziya Alvi Rahman Nov 28, 2019 9:04 AM

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

The investment of $250,000 into the startup ecosystem in India is a bid to popularise the WhatsApp for Business App in the country, say experts

Tasmayee Laha Roy Nov 28, 2019 8:09 AM

With this campaign, IndiaMART aims to establish itself as a brand that is synonymous with the concept of ease of use

exchange4media Staff Nov 26, 2019 8:57 PM

The second edition of IMPACT’s 40 Under Forty list features achievers who are aged 40 years and under in the Indian Media, Marketing and Advertising industry

exchange4media Staff Nov 26, 2019 8:10 PM

Swati Bhattacharya of FCB Ulka named Ambassador of the initiative that aims to achieve equal gender representation of creative directors & leaders in the industry

exchange4media Staff Nov 26, 2019 8:16 AM

While some industry leaders have hailed the development, others have said that industry bodies need to find ways to protect Intellectual Property Rights

Neeta Nair Nov 26, 2019 8:01 AM

The campaign aims to initiate conversations on reproductive health to normalize the use of contraceptives and promotes the importance of planned pregnancy

exchange4media Staff Nov 25, 2019 5:27 PM

Apart from running on TV channels, the TVC is also being endorsed on social media platforms along with extensions into Print and OOH

exchange4media Staff Nov 25, 2019 4:46 PM

Kunal Jeswani, Chief Executive, India of Ogilvy, has told exchange4media that the leadership of both companies have reached an amicable agreement

Neeta Nair Nov 25, 2019 2:00 PM

With this digital activation, Mirum India also aims to highlight the brand’s thought leadership in kitchen spaces

exchange4media Staff Nov 25, 2019 12:44 PM

The three films have been ideated and curated by the Unacademy and McCann team

exchange4media Staff Nov 24, 2019 4:00 PM