The ad film was created 14 years ago by Manish Bhatt & Raghu Bhat, and was directed by Shoojit Sircar

Misbaah Mansuri Apr 2, 2020 8:33 AM

Recreates iconic ad to inspire people to stay home and stay safe during the COVID-19 lockdown

exchange4media Staff Apr 1, 2020 10:00 PM

Industry colleagues remember him as a fearless adman, a guide & an inspiration

exchange4media Staff Apr 1, 2020 6:31 PM

The HUL Board of Directors has approved acquiring the Horlicks brand for India from GSK

exchange4media Staff Apr 1, 2020 5:06 PM

The Ogilvy campaign for Tata Sky was shot and directed over seven cities

exchange4media Staff Apr 1, 2020 4:57 PM

The veteran adman breathed his last at his Mumbai residence on Tuesday night

exchange4media Staff Apr 1, 2020 2:07 PM

The number of complaints on ASCI’s WhatsApp facility has tripled

exchange4media Staff Mar 31, 2020 5:25 PM

The agency won the mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office

exchange4media Staff Mar 31, 2020 2:48 PM

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM

Guest Column: Jyoti Bansal, Chief Executive Officer, PHD India, says women have it tougher because they usually have to balance home and work

Jyoti Bansal Mar 30, 2020 9:04 AM

The company will publish its first-quarter revenue on 23rd April 2020 before the market opens

exchange4media Staff Mar 30, 2020 8:49 AM

With advertisers delaying campaigns, what could the impact of the COVID-19 pandemic and the lockdown on the Indian media and advertising industry mean?

Simran Sabherwal Mar 30, 2020 8:46 AM

The Coronavirus advisory for maintaining hygiene led to a spike in brand insertions in the hand wash or liquid soap category

exchange4media Staff Mar 30, 2020 8:41 AM

Some observers say even the October schedule looks ambitious & even if it does take place, there will be a visible impact on the participation. But few are also hopeful the festival will bounce back

Misbaah Mansuri Mar 30, 2020 8:19 AM

GALF’s campaign, conceptualised by HalfGlassFull, shares tips and tricks to make the process of working from home a whole lot easier

exchange4media Staff Mar 28, 2020 9:43 AM

The fast-food chain's Brazilian ad around the COVID-19 crisis was inexplicably pulled down after criticism from some Twitter users

exchange4media Staff Mar 27, 2020 3:42 PM

The ad-makers share how conversations with women who had heavy periods inspired the bold commercial and why it didn’t sit well with certain media gatekeepers

Misbaah Mansuri Mar 27, 2020 8:29 AM

The agency has helped brands raise awareness about social distancing and express solidarity with the consumers during the global crisis

exchange4media Staff Mar 25, 2020 10:40 AM

Brands bring their A-game during trying times, reaching out to consumers through digital campaigns

Sanstuti Nath Mar 25, 2020 8:29 AM

The Chairman & Group CEO of Wunderman Thompson, South Asia, Rai says that the dynamics of the JWT-Wunderman merger in India was rather easy compared to some other parts of the world

Misbaah Mansuri Mar 25, 2020 8:26 AM