Advertising News
IAB

Greater impact to be felt in immediate terms, majority ad buyers and sellers haven’t changed revenue forecasts for Q3 and Q4

Dipali Banka Jun 25, 2020 8:51 AM

cannesLions

The Chief Brand Officer of P&G shares how the company rose up as a force for good during the COVID pandemic, protecting employees, serving consumers and supporting communities

Neeta Nair Jun 25, 2020 8:51 AM

cannes

Racial justice, community-focused branded entertainment and gender stereotypes formed core themes of discussion on day 3

Misbaah Mansuri Jun 25, 2020 8:40 AM

udemy

The campaign also demonstrates Udemy’s commitment to invest further in India, its second-largest market in the world

exchange4media Staff Jun 24, 2020 4:20 PM

taproot

The commercials depict conversations in a lighter vein and capture the essence of gaming and winning on the MPL app

exchange4media Staff Jun 24, 2020 2:19 PM

Mihir Karkare

Guest Column: Mihir Karkare, Co-founder & EVP, Mirum India, says the past few months have forced us to explore if we can do things differently and more effectively

Mihir Karkare Jun 24, 2020 8:45 AM

Atom

Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust

Neeta Nair Jun 24, 2020 8:41 AM

Piyush Pandey

Piyush Pandey, Chief Creative Officer Worldwide, Ogilvy, spoke on Day 2 of Cannes Lions Live about how clients have responded to the global pandemic, key trends which have come out of APAC & more

Misbaah Mansuri Jun 24, 2020 8:21 AM

ASCI

The Council picked over 50 misleading COVID-cure advertisements in April, notifying the advertisers to withdraw them in a week

exchange4media Staff Jun 23, 2020 4:12 PM

groupm

GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too

exchange4media Staff Jun 23, 2020 11:32 AM

David ogilvy

The eponymous agency brought Ogilvy 'back to life', reflecting on how his wisdom could have benefitted this generation

exchange4media Staff Jun 23, 2020 10:38 AM

Josy Paul

Josy Paul, Chairman and Chief Creative Officer of BBDO India, spoke on the opening day of Cannes Lions Live as part of the  ‘What I’ve Learnt’ module

exchange4media Staff Jun 23, 2020 8:16 AM

Cannes Lions 2020

Day 1 of the virtual event also saw the unveiling of a new study on creative effectiveness, carried out on behalf of Cannes Lions and WARC

Misbaah Mansuri Jun 23, 2020 8:11 AM

adshoots

The Association of Advertising Producers recently put together post-lockdown filming guidelines for commercial film production in India

Misbaah Mansuri Jun 23, 2020 7:49 AM

Babushaan Mohanty

Mohanty expressed that it was an honour to be associated with a 'divine' product made for the people of Orissa

exchange4media Staff Jun 22, 2020 3:49 PM

Josy Paul

The Masterclass by Josy Paul is part of the ‘What I’ve Learnt’ module

exchange4media Staff Jun 22, 2020 12:42 PM