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ZenithOptimedia bags media duties of baby care brand Chicco

25-May-2010
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ZenithOptimedia bags media duties of baby care brand Chicco

Italian health and wellness products major Artsana Spa Baby has finalised the media and creative agencies for its baby care brand Chicco in India. ZenithOptimedia has been assigned the media mandate for Chicco following a multi-agency pitch.

While neither the client nor the agency were available for comments at the time of filing the report, industry sources have confirmed the development and pegged the media spend at Rs 5 crore.

Meanwhile, McCann Erickson Delhi has bagged the creative duties of Chicco.

Chicco is a €800 million brand, which, together with its sister companies, Prénatal, a chain of stores specialising in the sale of products for mothers and children, and Boppy Co, a manufacturer of infant support pillows, constitutes 80 per cent of Artsana’s business of €1.5 billion. Chicco began its India operations in January 2010, setting up its first outlet at the Select City Walk mall in Delhi.

It is also known that Chicco plans to expand its retail operations to 10 exclusive stores across the country by 2011. From the communication viewpoint, the brand’s initial strategy is to create equity using all forms of media. The media campaign is expected to be 360 degree, comprising print, TV, OOH, Internet, digital and BTL activities.

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)