Top Story

Home >> Account-Movement >> Article

Vizeum wins media duties of Viacom18's Integrated Network Solutions

19-June-2014
Font Size   16
Vizeum wins media duties of Viacom18's Integrated Network Solutions

Vizeum India has been appointed media AoR for Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media. INS is instrumental in creating high impact and unique experiences via multifaceted marketing platforms. The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders and Distillers in the last two weeks.

On awarding the business to Vizeum, Jaideep Singh, Senior Vice President and Business Head, INS, Viacom18 said, “As we enter into the second year of our journey, the tasks ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our Network. Therefore, partnering with them was not a decision that needed too much deliberation.”

Commenting on the win, S Yesudas, Managing Director, India Sub-continent, Vizeum said, “We have been investing all our energies and resources behind making our clients as our true ambassadors with tangible contributions to their business issues. And we are extremely delighted that it is paying back for us in terms of our existing clients referring us to others. We sincerely thank the INS management for their faith in us.”

He added, “This further strengthens our partnership with the Viacom18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic. This business will be handled out of our Mumbai office under the leadership of Samarjit Rajkumar, Senior Vice President, Vizeum, Mumbai.”

Launched in 2013, INS helps connect with audiences across age groups through its three multi-dimensional marketing platforms – LIVE Viacom18, BE Viacom18 and SPOTLIGHT. 

Tags Vizeum India Integrated Network Solutions Jet Airways Allied Blenders AND Distillers Jaideep Singh Viacom18 Media S Yesudas

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'