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Vizeum India wins media duties of IMS Learning Resources

01-June-2011
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Vizeum India wins media duties of IMS Learning Resources

Following a multi-agency pitch, Vizeum India has just been named the media AoR for IMS Learning Resources Pvt Ltd. The win comes close on the heels of Vizeum picking up the media duties of Nickelodeon.

Confirming the development, Sanjay Barretto, Marketing Head, IMS Learning, said, “We have chosen Vizeum for their understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans. We look forward to building a long term partnership with Vizeum in achieving our objectives.”

Reacting to the win, S Yesudas, Managing Director, Indian Sub-continent, Vizeum, said, “We are delighted at this win and for many other reasons too: 1) Vizeum – launched less than two years, today manages over 25 impressive engagements – won through multi-agency pitches and referrals, across all our three offices; 2) Clients are waking up to the reality of engaging with partners and not media traders; 3) Each of our clients are our ambassadors. This business will be handled out of our Mumbai office.”

IMS is a leader in management entrance training. The institute, once ranked 4th in the education sector and 44th amongst the Top 50 Most Trusted Service Brands across India (AC-Nielsen and Brand Equity, December 2003), has more than 100 centers and over 50,000 students.

Vizeum successfully operates in 55 countries.

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