Top Story

e4m_logo.png

Home >> Account Movement >> Article

Vizeum India adds d.light to its kitty

07-December-2010
Font Size   16
Vizeum India adds d.light to its kitty

Vizeum continues to be on a roll. The eighteen-month old agency has added d.light to its kitty. d.light, a social enterprise and a Silicon Valley venture, funded by M&M, Acumen Fund, DFJ, Nexus India and others, is engaged in the design, manufacturing and distribution of solar appliances to people who have either no or little access to grid electricity.

The mission is to eradicate harmful kerosene lanterns from the society. They have just launched the world’s most economical solar lantern D.LIGHT S10 (priced at Rs 549) and claims to have got an amazing response from customers.

Confirming the appointment, Mandeep Singh, Managing Director, d.light, said, “Vizeum would play the role of our strategic communication consultants, ensuring the right message reaches the underserved consumers, including the opportunity for consumers to experience the product.”

S Yesudas, Managing Director, Vizeum, Indian Sub-continent, added, “We are extremely delighted with this win and take the opportunity to welcome d.light to the Vizeum family and thank them for placing their faith in us. This is an extremely interesting category and will be focused on making tangible contributions to the client’s business. This business will be handled out of Vizeum, New Delhi, under the leadership of Harit Pant, GM, North, Vizeum.”

 

Tags Vizeum India S Yesudas Mandeep Singh

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)