Top Story


Home >> Account Movement >> Article

T-Series ropes in Everest Brand Solutions for its mobile handsets launch

Font Size   16
T-Series ropes in Everest Brand Solutions for its mobile handsets launch

Everest Brand Solutions has bagged the creative duties of the new mobile handset brand from the house of music industry giant T-Series. Super Cassette Industries, the company founded by Gulshan Kumar, had invited leading advertising agencies to pitch for this business.

Bhushan Kumar, Chairman and MD of Super Cassette Industries, the owners of T-Series music brand, said, “We found a great synergy between Everest and T-Series. The top team at the agency is both passionate and committed to creating consumer brands. Everest offers the best of both worlds: the experience and depth of a large agency and the agility of a small agency thanks to a team that has worked on the bluest of the blue chip FMCG brands.”

T-Series plans to be a significant player in the handsets market and hopes to carve out a niche for itself by targeting 5 per cent of the market share in 18-24 months. The fast-paced Rs 30,000 crore plus mobile handsets category is dominated by multinational brands, though Indian brands have recently started catching up.

“We are naturally excited at the opportunity of working with T-Series, a well regarded name in the music industry. Just as an Intel chip powers the PC industry, T-Series powers the Indian music and entertainment sector by pepping up the heart beats of Indians,” said D Rajappa, President of Everest Brand Solutions.

“We at Everest will be creating a consumer centric mobile phone brand that will serve as a new delivery mechanism for an iconic T-series music brand,” Rajappa added.


Tags T-Series Everest Brand Solutions

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.