According to industry grapevine, Subway India, the quick service restaurant (QSR) chain, is on the lookout for a new creative partner. Arms Communications is the incumbent agency.
No official confirmation on the development was forthcoming at the time of filing the story. However, sources close to the situation have confirmed the pitch call and added that the pitch was based out of Delhi circuit.
It may be noted that in 2009, Subway India had appointed Arms Communications as its creative partner. Recently, the chain also launched its new campaign to promote its ‘Every Day Value’ offer with Chicken Ham Sub @ Rs 50 and its recently launched Chicken Tandoor Sub. Subway has focused on a multi-media approach involving TV, print, social media and mobile marketing in order to create top-of-the-mind slotting for its restaurants.
Currently, there are 160 Subway restaurants across 25 cities in India. Of these, most are in Delhi and Mumbai, the strongest markets for the brand. Subway is also building on the number of restaurants in the Kolkata market.
Though there is no competition for the brand in the sandwich space, in the QSR space, the brand contends with fast-food services such as McDonald’s, KFC, Pizza Hut and Domino’s.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years
Today's edition of Lokmat and e4m's initiative #No1Dad has media veteran Shashi Sinha and his son Dhruv talking about their fondest family trips
The leading home decor brand plans to set up 100 new stores in Tier 2 and Tier 3 cities