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Star Health & Allied Insurance Co signs on Lodestar Universal; hunts for creative agency

31-May-2010
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Star Health & Allied Insurance Co signs on Lodestar Universal; hunts for creative agency

Following a five-way pitch, Star Health and Allied Insurance Company has appointed Lodestar Universal as its media AOR. The company is also in the process of finalising a creative agency. Network Advertising is the incumbent agency for both creative and media duties.

Confirming the development to exchange4media, Ganesh Ramachandran, Assistant Manager - Media& Publicity, Star Health and Allied Insurance, said, “The same brand brief was sent to everyone and we found that strategy-wise, Lodestar Universal stood out. They came out with a response-led strategy, which we thought was very relevant to us.”

Star Health and Allied Insurance Company officials, however, didn’t divulge details on the advertising spend of the business. Ramachandran explained, “We have yet not decided on the spends and there is no figure that I can quote right now. We would decide on this together with our media partner.”

However, industry sources divulged that Star Health had spent about Rs 7-8 crore in different types of media last year. This year, the company is planning to increase its spends due to increased domain competition.

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