Top Story

e4m_logo.png

Home >> Account Movement >> Article

SpiceJet welcomes Dentsu Marcom on board

29-April-2014
Font Size   16
SpiceJet welcomes Dentsu Marcom on board

Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch.

SpiceJet aims to re-define and refresh the flying experience in India based on its internal mantra of SOCCH – Safe, On-time, Clean, Courteous and Hassle-free. The brief it gave to the advertising agencies was to capture this spirit in its new campaigns.

On awarding the business to Dentsu Marcom, Sanjiv Kapoor, Chief Operating Officer, SpiceJet said, “SpiceJet is delighted to have appointed Dentsu Marcom as our creative agency. We were impressed with their understanding of the brief and strategic approach at the pitch process. The agency will have a vital role to play in repositioning the brand thought further as we grow and enabling SpiceJet to achieve its aim of becoming a people’s airline and a carrier of choice.”

Commenting on the win, Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, “We are happy to partner brand SpiceJet on this exciting new phase of their journey in India. The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point.”

Gurgaon-based SpiceJet currently operates more than 330 daily flights to 50 destinations, which includes 42 Indian cities and eight international destinations.
 

Tags SpiceJet Dentsu Marcom Sanjiv Kapoor

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds