Top Story


Home >> Account Movement >> Article

Shriram Insight assigns media mandate to TME; unveils new corporate campaign

Font Size   16
Shriram Insight assigns media mandate to TME; unveils new corporate campaign

Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group, has roped in TME, the media company of Rediffusion Y&R, as their media agency. Metal, the ad agency set up by former TBWA hand Narayan Kumar, has been handed the creative mandate.

Shriram Insight has unveiled a high-impact corporate campaign starting from December 6, 2010, which is in line with the Group’s objective of relating to the ‘Aam Admi’ and Democratisation of Wealth. The campaign will feature a series of television commercials of 45 seconds and 30 seconds.

Confirming the development, Akhilesh Singh, MD, Shriram Insight, said, “We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view.”

Further elaborating on the campaign, Singh said, “We are in the business of providing investors with insightful investment solutions for over a decade. And through this campaign, we are making an attempt to reiterate the brand’s core promise of democratisation of wealth. The campaign urges ‘Aam Admi’ to leverage their ‘Dhan Ki Rekha’ to create wealth. The 30 and 45 second commercials talk about wealth becoming truly democratic and possible to enter the lives of everybody through prudent investing.”

Reacting to the win, Divya Radhakrishnan, President, TME, said, “It’s a privilege to have been awarded this mandate. TME Kolkata has been consistently winning new businesses in the last 18 months and has become a formidable name in the region.”

Shriram Insight had operations in 1995 and currently has around 1,450 branches across India servicing more than 175,000 clients. In addition to pure vanilla stock broking, the company offers Margin Funding, DP Services, distribution of products on both feet on street and online.



Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular