Top Story


Home >> Account Movement >> Article

Salon chain Naturals appoints JWT as advertising & digital partner

Font Size   16
Salon chain Naturals appoints JWT as advertising & digital partner

Beauty salon and spa chain Naturals has appointed JWT as their new creative agency. JWT will handle Naturals’ marketing campaigns across TV, print and online. The social media campaigns will also be managed by JWT’s digital arm.

On awarding the business to JWT, Arvind Sudarshan, GM - Marketing, Naturals commented, “We were looking for an agency with expertise in the beauty and retail segment and found JWT the right fit that aligns with our marketing approach. I am very pleased to associate my brand with an agency know for top national campaigns across brands. We are excited and all geared to kick start our work with them.”

Commenting on this association, Geetha Raj, Account Director, JWT said, “We are looking forward to take this partnership to a whole new level with our media knowledge and expertise.”

Currently, Naturals is one of the largest salon chains in the country with more than 358 salons and aims to create 1,000 successful women entrepreneurs and generate 50,000 job opportunities and become the largest salon chain by 2017.

Tags Naturals Arvind Sudarshan Geetha Raj

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by