Top Story

e4m_logo.png

Home >> Account Movement >> Article

SAIL's 360 degree advertising account for FPO up for grabs

22-December-2010
Font Size   16
SAIL's 360 degree advertising account for FPO up for grabs

The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO).

The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.

One of the key responsibilities of the chosen agencies would be to develop and release a corporate/ issue campaign plan for multimedia advertising, which will include print, electronic and other media.

The company is also looking for Below the Line (BTL) agencies to execute various promotional activities for and around this offer.

 

Tags SAIL BTL Print

Co-founder and CEO of Britzo launched IVVO smartphone under the ‘Make in India’ program

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

The Chinese live video chat app Live.Me debuted in India in April 2017 in direct competition with Facebook, Twitter, Musica.ly, YouTube, and others

This year, the jury has received more than 650 entries from more than 75 agencies across South India in various categories including print, film, radio, OOH, digital and cyber

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print