Top Story

e4m_logo.png

Home >> Account Movement >> Article

Rage Mobiles assigns creative duties to RK Swamy BBDO; Media Directions bags media

12-June-2010
Font Size   16
Rage Mobiles assigns creative duties to RK Swamy BBDO; Media Directions bags media

RK Swamy BBDO beat four agencies, including names like Dentsu and Percept, to win the creative duties of Rage Mobiles, a new mobile phone brand set to enter the Indian market. Media Direction has been awarded the media duties. Industry sources peg the account size in the region of Rs 10 crore.

Media Direction will handle the media planning and buying for the new brand.

The pitch took place one and a half months back and the decision on the agencies was taken recently.

Rage Mobiles is planning to roll out phones that will be slim in size and will have unique features like answering machine, Internet access, Qwerty keypad, and so on.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular