Quadrant Communications has started the year on a good note, adding three new businesses – Keys Hotels & Resorts, Faber-Castell and Cinemax. The cumulative account size is pegged at Rs 15 crore. All three wins follow multi-agency pitches.
Confirming the wins, Rajan Narayan, President & Chief Executive, Quadrant Communications, said, “This demonstrates the agency’s prowess across different categories, whether it is hospitality, luxury or mass entertainment, since all three sectors are completely diverse in nature. Keys Hotels & Resorts is a chain of hotels providing luxury at low cost, while Faber-Castel is into premium writing instruments and Cinemax is a multiplex chain.”
Keys Hotels & Resorts is a leading chain of mid-market hotels, resorts and service apartments across India, currently operating at Bangalore, Chennai, Khandala, Ludhiana, Mahabaleshwar, Mumbai and Thiruvananthapuram.
AW Faber-Castell (India) Pvt Ltd had set up its India operations in 1998 and deals in a range of stationary products.
Backed by the Kanakia Group, Cinemax India Ltd has over 70 screens across India and reportedly nearly 400 screens in the making.
Quadrant Communications is a full-service advertising agency providing clients with 360 degree marketing communications solutions as well as direct marketing, brand strategy, media solutions, public relations, exhibitions, retail solutions, feature film associations, and so on.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.
Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.
Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity