Top Story

e4m_logo.png

Home >> Account Movement >> Article

Parle Products reviews media biz of entire portfolio

26-May-2010
Font Size   16
Parle Products reviews media biz of entire portfolio

It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. TME is the current media AOR on the business.

Sources close to the development have confirmed the news, however, no official confirmation was available. Neither could the account spend be ascertained, but it is believed to be substantial.

As per the sources, quite a few agencies have been invited to make their presentations on the basis of credentials.

It may be recalled that very recently Digital Law & Kenneth had bagged the entire Parle Products portfolio, including the confectionaries and savouries business. The brands include ParleG, Monaco, Hide & Seek, Parle Marie, Melody, Kisme, Musst Bites and Musst Chips. Industry sources have pegged the account size at Rs 4 crore. The account had moved from BC Webwise.

However, there shall be no changes in the creative side of business and the existing creative agencies on the roster will continue to handle the creative duties of Parle Products.

Parle Products is one of India’s oldest biscuits and confectionery products companies. This move by the company is an effort to continue to engage with the youth, who are now more focused on digital platforms for their media consumption.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.