Home >> Account-Movement >> Article

Olam Agro biz: Creative to Publicis Capital; hunt on for media partner

15-November-2011
Font Size   16
Olam Agro biz: Creative to Publicis Capital; hunt on for media partner

Olam Agro, a leading global supply chain manager and processor of agricultural products and food ingredients, has chosen Publicis Capital India as its communication partner after a multi-agency pitch that was initiated three months ago. The agency will handle the basmati rice business for the Indian subsidiary of Olam International, which has presence in 65 countries dealing in 20 agricultural products. Olam Agro plans to foray into the premium basmati rice segment in India.

Meanwhile, it is learnt that the company is in the process of finalising a media agency, though no official comments were available at the time of filing this report.

Confirming the news to exchange4media and speaking on the group launching its own brand after being on the trading side for years, Mansoor Ali, Business Head for Rice Business, Olam Agro India, said, “We aim to satisfy the specific consumer needs, backed by a world class distribution system.”

Speaking on the plans, Rajesh Khera, Vice President, Rice Business, Olam Agro, said, “Olam International is the world’s second largest rice trader, and in India, we have one of the most advanced rice mills in the heart of the rice belt at Taraori, Karnal. Today, most basmati brands are making similar offerings and we plan to stand out in the clutter. With the latest technology and domain expertise, Olam has big plans for basmati rice in India and intends to be one of the top players in the next 2-3 years.”

On winning the account, Hemant Misra, CEO, Publicis India, told exchange4media that the agency was excited about partnering with Olam Agro and was looking forward to establish the brand in this highly competitive segment.

For the record, Olam Agro is a leading name in India for commodity trading, processing & distribution of various agro-products. The group is also aggressively expanding into midstream processing activities such as sugar milling and refining, cocoa grinding and processing and soluble coffee manufacturing. The group had recently acquired Hemarus Industries to consolidate its presence in the sugar sector in India.

 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS

Open Magazine has terminated the services of Karl Mistry, General Manager (West) and issued a show-cause notice to associate publisher Pankaj Jayaswal. Both of them featured in the Cobrapost sting.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘spor...

For the launch of its latest range of Beard Care essentials, Bombay Shaving Company has collaborated with Jam8 studio, a brainchild of esteemed music producer, Pritam Chakraborty.