Top Story


Home >> Account Movement >> Article

Noshe Oceanic wins 360 degree advertising mandate for Surya Brasil

Font Size   16
Noshe Oceanic wins 360 degree advertising mandate for Surya Brasil

Surya Brasil has chosen Noshe Oceanic Pvt Ltd to handle its 360 degree advertising as the organic cosmetic brand enters the Indian market.

Commenting on the win, Anupama Mehrotra, Vice President, Noshe Oceanic, said, “It’s an international brand, and for their India operations, they have chosen us. We are excited to be associated with Surya Brasil, a well-known international brand in the organic cosmetic industry. The assignment will focus on helping Surya Brasil to promote the brand through different advertising tools. The product is being marketed and distributed by the PS Bedi Group.”

Elaborating on what is expected in terms of an advertising model from Noshe Oceanic, Mehrotra said, “The idea is to create awareness about the product since it is upmarket. We would also be doing public relations and designing, besides handling advertising for them.”

She further explained, “The USP of the brand is that all the cosmetics are organic in nature as compared to the shampoos and other products available in the market that leave a residue that cause damage in some way or the other.” On being asked whether brands like Shahnaz Husain be a competition, Mehrotra admitted, “Yes, it could be since it falls in almost the same category.”

She added, “We are looking at print and more so, online advertising, since it is catching up these days.”

Both Surya Brasil and Noshe Oceanic are yet to draw out plans and have a schedule set for the various advertising activities. “The briefing sessions will happen and we will decide on what all needs to be done,” Mehrotra said.

Surya Brasil currently has a portfolio of natural products designed to promote well-being. Its products are certified from renowned international agencies such as Ecocert, Vegan, PETA (cruelty-free), Cosmebio and ISO 14001.Surya Brasil is also present in the US, France and 16 other countries, besides India.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular