Top Story

Home >> Account-Movement >> Article

Mudra North & East wins Rs 22-cr creative biz of Policybazaar

22-July-2011
Font Size   16
Mudra North & East wins Rs 22-cr creative biz of Policybazaar

Mudra North & East has recently won the creative duties of Policybazaar.com, India’s biggest online insurance aggregator with approximately 5 million visitors every month. The win comes on the back of a pitch process that included eight agencies. The size of the business is estimated to be Rs 22 crore.

On choosing Mudra Group, Akshya Mehrotra, CMO, Policybazaar.com, said, “We are very happy to appoint Mudra as our creative agency and we look forward to some exceptional creative work from them, which will help PolicyBazaar.com become a household brand. PolicyBazaar.com today is the highest visited insurance website in the insurance industry in the country. As we look forward to build our brand and help popularise the core concept of comparing insurance online and saving, we wanted a team who could feel the same essence and excitement which we see in Mudra.”

The company’s aim is to make buying insurance easy. One can get free insurance quotes and also compare plans based on the premium and features offered. One can choose from the largest selection of insurance plans from leading insurance companies and select the most suited plan and purchase it online.

Reacting to the win, Bobby Pawar, CCO, Mudra Group, said, “We are really excited to have the opportunity to work on the Policybazaar.com brand. They have a great vision for the category and I believe they will be gamechangers. I look forward to collaborating with Akshay and his team to create brand content that is as radical as the service itself.”

PolicyBazaar offers a wide variety of insurance plans comprising both life and general insurance. One has the advantage of comparing Pure Protection plans, Pension Plans, Child Plans, Investment Plans, Health Insurance or Mediclaim plans, Car insurance and Travel insurance as well as Home Insurance. Apart from this, Policybazaar.com also allows their customers to compare financial services, including personal loans and home loans, and offer end-to-end support for these services right from application to disbursal of loans.

Tags Mudra Policybazaar.com Bobby Pawar

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'