Top Story


Home >> Account Movement >> Article

Mitashi appoints Origin Beanstalk for its creative duties

Font Size   16
Mitashi appoints Origin Beanstalk for its creative duties

Mitashi Consumer Electronics has awarded the creative duties of its entire portfolio to Origin Beanstalk Creative Consultants following a multi-agency pitch.

Confirming the development, Ajay Sharma, Vice President, Mitashi, said, “Origin Beanstalk had a very fresh approach. We liked their concepts which were unique, out of the box and also in sync with our marketing requirement. Also, the most important thing was their understanding of the market and our needs in general, which they addressed with great clarity. I am sure they will be a great team and will go a long way in establishing Mitashi as a strong consumer brand.”

Elated by the win, Shom Mazumdar, Co-founder, Origin Beanstalk, explained that the agency had been assigned the creative duties of the entire existing product portfolio and would be involved in the future product launches as well. A campaign across mediums involving TV, print, and outdoor, while web is going to be launched soon.

Mitashi operates in the TV video games and consumer electronics segments.

The client portfolio for Origin Beanstalk includes Mid-Day, Nick TV, MTV Consumer Products, Hutchinson 3 Global Services, Sodexo, BASF,, Bestsellers 18, Jupiter Hospitals, Intercontinental, Four Points, China Gate group of restaurants, and MCHI, among others.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular